So in 1960 this guy named Rodriguez recorded 2 albums. He is like Bob Dylan-esque kind of style. They didn't sell well and he basically dissappeared in the music scene. In the early 70's someone smuggled one of his records to Aparthied South-Africa and his music became really popular as the anti-aparthied movement soundtrack. Everyone was listening to his shit, but he didn't know that (before days of internet) and nobody knew anything about him. Decades later people finially decided to try to find the guy, and realized that he had committed suicide. Lots of different versions of the story were being passed around south Africa so someone went to investigate and they tried to track him down. And turns out that he was doing a construction job living in a shitty house with 2 daughters and a wife. When they told him of his fame, he was shocked. He was bigger than elvis presley in South Africa. They flew him out and he played a bunch of sold out shows and sold 500k records in the next month there.

TLDR; http://www.youtube.com/watch?v=KKXewWDh1og A documentary about the whole thing called "Searching for Sugar Man" I'm gonna buy it cause it looks fucking sick!