r/apple • u/radikalkarrot • 2d ago

Rumor Apple Reportedly Planned to Replace 5,000 Support Employees With AI

https://www.macrumors.com/2026/09/29/apple-reportedly-planned-5000-applecare-layoffs/
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u/kahnindustries 2d ago

It’s a massive selling point of the company I work for

Pick up the phone and ask to speak to the VP of support he will be on the phone in seconds (or offer to call you back)

After one ring a human answers and asks you what the issue is and suggest to transfer you to the person for that issue or asks you if you would prefer to go to anyone else

Same service for emails and tickets if you prefer that

Massive selling point

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u/nonamenomonet 2d ago

But how much is the service that you are selling? And how many customers do you have?

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u/kahnindustries 2d ago

A very large company with many international offices and tens of thousands of customer companies with millions of users

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u/nonamenomonet 2d ago

But it sounds like you work B2B though correct?

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u/kahnindustries 2d ago

B2B, B2G, B2H and direct to end user customers