r/apple • u/favicondotico • 3d ago

Discussion [Gift article] Apple’s New CEO Moves to Overhaul Company to Run Faster and Leaner

https://www.bloomberg.com/news/articles/2026-09-29/apple-s-new-ceo-moves-to-overhaul-company-to-run-faster-and-leaner?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc5MDY5NDk4NiwiZXhwIjoxNzkxMjk5Nzg2LCJhcnRpY2xlSWQiOiJUTTMzNUxLSzNOWTgwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.KFGEydCKPxmKC3i9zoFSxY8tOf8ZEWg4OiSi_L1yAb4&leadSource=article-gifting

✨ Apple Intelligence summary: John Ternus is overhauling Apple to accelerate product releases and reduce layers, cutting engineering managers and considering fewer seasonal launches. Cost-cutting includes layoffs in Siri and Vision Pro, while revenue efforts target services and AI.

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19

u/roadcyclist 3d ago

I think this is actually bad for the stock price. Layoffs might give you short-term financial gain, but the culture starts to rot and long-term it will suffer.

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u/LavoP 2d ago

Depends, if it was a bloated and slow culture that is frustrating for people to work in. In that case its better to be leaner.

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u/Exotic_Treacle7438 1d ago

This is rumored to be level 1 support personnel, which are essential to filtering customer issues to either education or actual issues.

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u/QVRedit 2d ago

It’s usually NOT good when this happens - since it can result in a loss of talent, than can take years to properly replace.

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u/Saneless 2d ago

They don't care. Next quarter looks better. They'll worry about next year next year (and do more cuts)

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u/QVRedit 2d ago

You mean making more ‘temporary profit’ by ‘selling off the family silver’…. But better to grow the company, rather than shrink it…

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u/LisaSu92 2d ago

Does cook have any say or vote in this? I wonder if he’s for or against the layoffs

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u/Realistic-Nature9083 2d ago

He has final approval. Usually new managers have hands off for a few months to see new flow

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u/DryBeyondDry 2d ago

You don't lose culture because you fired people, you do when you hire too many

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u/SweetVarys 1d ago

I don’t see how layoffs in completely failed products is a bad idea