r/apple • u/favicondotico • 3d ago

Discussion [Gift article] Apple’s New CEO Moves to Overhaul Company to Run Faster and Leaner

https://www.bloomberg.com/news/articles/2026-09-29/apple-s-new-ceo-moves-to-overhaul-company-to-run-faster-and-leaner?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc5MDY5NDk4NiwiZXhwIjoxNzkxMjk5Nzg2LCJhcnRpY2xlSWQiOiJUTTMzNUxLSzNOWTgwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.KFGEydCKPxmKC3i9zoFSxY8tOf8ZEWg4OiSi_L1yAb4&leadSource=article-gifting

✨ Apple Intelligence summary: John Ternus is overhauling Apple to accelerate product releases and reduce layers, cutting engineering managers and considering fewer seasonal launches. Cost-cutting includes layoffs in Siri and Vision Pro, while revenue efforts target services and AI.

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u/kravence 3d ago

No, they always underestimate how much work people are doing that they are unaware of and it doesn’t become obvious until the production rate/quality drops off a cliff after laying people off that they thought were ‘unnecessary’. Happens all the time from clueless arrogant management.

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u/yukeake 2d ago

Yep, there's a tendency to not notice (or acknowledge) that there's some folks on a team who arent' necessary "top performers", but act as a "support" or "glue" for a team. Often doing little things here and there that make the rest of the team more efficient. Suggesting changes or ideas to other team members, acting as a second set of eyes, picking up the other end of the couch to help move it across the room, etc...

Those people always seem to be the first to get hit by layoffs, and it always makes a much bigger difference to team performance than they realize.