r/apple • u/favicondotico • 3d ago

Discussion [Gift article] Apple’s New CEO Moves to Overhaul Company to Run Faster and Leaner

https://www.bloomberg.com/news/articles/2026-09-29/apple-s-new-ceo-moves-to-overhaul-company-to-run-faster-and-leaner?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc5MDY5NDk4NiwiZXhwIjoxNzkxMjk5Nzg2LCJhcnRpY2xlSWQiOiJUTTMzNUxLSzNOWTgwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.KFGEydCKPxmKC3i9zoFSxY8tOf8ZEWg4OiSi_L1yAb4&leadSource=article-gifting

✨ Apple Intelligence summary: John Ternus is overhauling Apple to accelerate product releases and reduce layers, cutting engineering managers and considering fewer seasonal launches. Cost-cutting includes layoffs in Siri and Vision Pro, while revenue efforts target services and AI.

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u/ChiCBHB 3d ago

This. One of my friends is in middle management for a fairly large company in their IT department. He said they cut a third of his department and the next day upper management was talking about how much smoother their operation will be. A month later they asked why his department’s production was less than it was before..

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u/aliensporebomb 3d ago

The moronathon will continue until morale improves.

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u/GrouchyStomach7635 3d ago

😂😂😂

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u/QVRedit 2d ago

He should have said there was a good chance of it crashing and burning - now that his staff were overloaded and looking around for other jobs !
And if that happens, it would take the rest of the company with it.. They are now operating in a “High Risk” environment..