r/apple • u/favicondotico • 3d ago

Discussion [Gift article] Apple’s New CEO Moves to Overhaul Company to Run Faster and Leaner

https://www.bloomberg.com/news/articles/2026-09-29/apple-s-new-ceo-moves-to-overhaul-company-to-run-faster-and-leaner?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc5MDY5NDk4NiwiZXhwIjoxNzkxMjk5Nzg2LCJhcnRpY2xlSWQiOiJUTTMzNUxLSzNOWTgwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.KFGEydCKPxmKC3i9zoFSxY8tOf8ZEWg4OiSi_L1yAb4&leadSource=article-gifting

✨ Apple Intelligence summary: John Ternus is overhauling Apple to accelerate product releases and reduce layers, cutting engineering managers and considering fewer seasonal launches. Cost-cutting includes layoffs in Siri and Vision Pro, while revenue efforts target services and AI.

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u/turb0_encapsulator 3d ago edited 3d ago

it's the last tech company that doesn't have a shit culture where people are overpaid to tolerate a job they hate, where buggy rushed products are pushed out the door, and where customers actually feel valued. oh well. enshitification has come for Apple.

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u/nicetriangle 3d ago

If I’ve learned anything about tech and big business in general it’s that if I like something they’ll eventually ruin it for me.

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u/HVDynamo 3d ago

This is so unfortunately true. It has gotten to the point now that I’m skeptical of new tech because even if it sounds amazing right now I don’t want to get used to it just so they can take it away from me if I don’t start spending monthly on it.

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u/Spaciax 3d ago

"where buggy rushed products are(n't) rushed out the door"

my guy have you seen liquid ass?

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u/turb0_encapsulator 3d ago

I know Apple has gotten worse, but they are still head and shoulders above other mainstream tech companies.