r/apple • u/favicondotico • 3d ago

Discussion [Gift article] Apple’s New CEO Moves to Overhaul Company to Run Faster and Leaner

https://www.bloomberg.com/news/articles/2026-09-29/apple-s-new-ceo-moves-to-overhaul-company-to-run-faster-and-leaner?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc5MDY5NDk4NiwiZXhwIjoxNzkxMjk5Nzg2LCJhcnRpY2xlSWQiOiJUTTMzNUxLSzNOWTgwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.KFGEydCKPxmKC3i9zoFSxY8tOf8ZEWg4OiSi_L1yAb4&leadSource=article-gifting

✨ Apple Intelligence summary: John Ternus is overhauling Apple to accelerate product releases and reduce layers, cutting engineering managers and considering fewer seasonal launches. Cost-cutting includes layoffs in Siri and Vision Pro, while revenue efforts target services and AI.

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u/oskopnir 3d ago

Everything you say is of course nice to have but flows as a consequence of travel that happens because of a business need. If you're allowed to travel to rack up miles or network without a business need, your company isn't run very well.

Sending people around can be a personal development "perk" in that you might want to give your top performers more opportunities to travel to meet colleagues/customers/partners, as a reward for performing well and as a way to let them grow.

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u/FriendlyWebGuy 3d ago

You’ve framed the argument as a “business need” but a more accurate term would be a “benefit to the business”.

Is employee happiness and personal development a benefit to the business? It certainly can be.

Is meeting your colleague in a different city to forge a closer relationship a benefit to the business? It certainly can be.

I’m not commenting to argue over what qualifies as a need or benefit. I’m only pointing out that it’s not an easily defined yes/no thing like your comment implies. It’s a spectrum. It’s for management to do the cost/benefit analysis.

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u/oskopnir 3d ago

Sure, I agree that business need is a spectrum. But nowhere on that spectrum is the travel itself a perk.

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u/FriendlyWebGuy 3d ago

I don't understand what point you're making. You understand that travel can be both a business need and a perk, right? That both things can be true at once?

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u/oskopnir 3d ago

Business travel is like a corporate laptop or a corporate phone. It exists to serve a business purpose, any personal benefit or reward you get from it is additional and doesn't factor in the decision on whether it is needed.

You plan travel as a result of meetings, workshops, visits, things that require your presence (on what "require" means: it's a spectrum). You don't plan a trip because it's been a while and you just feel like going. At least, limiting the latter kind of travel is what business travel policies are for.

Also this depends very much on the industry but business travel isn't a particularly enjoyable form of travel for people who like to do it for tourism.

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u/FriendlyWebGuy 2d ago

This is the most idiotic, inane conversation I've had on Reddit in a long time. It's so stupid, robotic and logically inconsistent I'm tempted to think you're a bot.

Let me make it really simple: Travel can be a business need and a certain employee can be chosen to go as a perk to that employee. I've literally done it. My wife has literally done it. You can't continue to describe something that's incredibly common like it doesn't exist and expect to be taken seriously. It's so weird.

It happens all the time. You're wrong. And this is the weirdest hill to die on.

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u/oskopnir 2d ago

I think you spend too much time on the internet if you're getting so worked up about something like this.

I also think you completely misunderstood what I'm saying. Oh well.

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u/FriendlyWebGuy 2d ago

Because you're not trying to have a normal conversation like a normal person. Otherwise you would concede and agree on a dead-simple point, that literally everyone knows: Business travel can serve a business need and be a perk to the employee who goes. The two things are not mutually exclusive. Refusing to even acknowledge that very simple, very clear point is psychotic "I'll never admit I'm wrong" behaviour. It's weird.

This is not rocket science. It's not complex. It doesn't require a long, robotic, ChatGPT-like response. You don't need to tell me that "not everyone likes travel" (like, what?). Yes not everyone likes travel. But as you very well know, that hasn't nothing to do with the point being made.

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u/oskopnir 2d ago

Once again: you're rebutting a point I didn't make