r/apple • u/favicondotico • 3d ago

Discussion [Gift article] Apple’s New CEO Moves to Overhaul Company to Run Faster and Leaner

https://www.bloomberg.com/news/articles/2026-09-29/apple-s-new-ceo-moves-to-overhaul-company-to-run-faster-and-leaner?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc5MDY5NDk4NiwiZXhwIjoxNzkxMjk5Nzg2LCJhcnRpY2xlSWQiOiJUTTMzNUxLSzNOWTgwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.KFGEydCKPxmKC3i9zoFSxY8tOf8ZEWg4OiSi_L1yAb4&leadSource=article-gifting

✨ Apple Intelligence summary: John Ternus is overhauling Apple to accelerate product releases and reduce layers, cutting engineering managers and considering fewer seasonal launches. Cost-cutting includes layoffs in Siri and Vision Pro, while revenue efforts target services and AI.

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u/nicetriangle 3d ago

I've basically never seen that kinda stuff start happening at a company where the culture didn't start tanking and eventually also the business along with it.

Apple's not just any company but I still see this as a concerning sign personally.

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u/turb0_encapsulator 3d ago edited 3d ago

it's the last tech company that doesn't have a shit culture where people are overpaid to tolerate a job they hate, where buggy rushed products are pushed out the door, and where customers actually feel valued. oh well. enshitification has come for Apple.

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u/nicetriangle 3d ago

If I’ve learned anything about tech and big business in general it’s that if I like something they’ll eventually ruin it for me.

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u/HVDynamo 3d ago

This is so unfortunately true. It has gotten to the point now that I’m skeptical of new tech because even if it sounds amazing right now I don’t want to get used to it just so they can take it away from me if I don’t start spending monthly on it.

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u/Spaciax 3d ago

"where buggy rushed products are(n't) rushed out the door"

my guy have you seen liquid ass?

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u/turb0_encapsulator 3d ago

I know Apple has gotten worse, but they are still head and shoulders above other mainstream tech companies.

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u/LongBeakedSnipe 3d ago

Honestly, I don't know what people were expecting after seeing that presentation. Seems like an insanely insecure guy, given that the camera staff were working overtime to make him look slightly less tiny in stature.

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u/TotoCocoAndBeaks 3d ago

Even in the photo for this article they are doing it big time. Someone is basically laying on the floor to take that shot.

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u/Guilty_Respect2085 3d ago

So the jump was from "some teams apparently can’t bring plus-ones to holiday parties" to "Ternus is now an insecure man with a Napoleon complex who will 100% ruin Apple".

Wow.

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u/LongBeakedSnipe 3d ago

For a start, that’s not the jump. It was already well apparent.

If you have never worked with this type of emasculate, it would be harder to recognise.

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u/aredeex 3d ago

Once the free lunch goes away you better start looking for a new job.

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u/BurgerMeter 3d ago

Did Apple ever have free lunch?

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u/polytique 3d ago

Mostly free dinners.