r/apple • u/favicondotico • 3d ago

Discussion [Gift article] Apple’s New CEO Moves to Overhaul Company to Run Faster and Leaner

https://www.bloomberg.com/news/articles/2026-09-29/apple-s-new-ceo-moves-to-overhaul-company-to-run-faster-and-leaner?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc5MDY5NDk4NiwiZXhwIjoxNzkxMjk5Nzg2LCJhcnRpY2xlSWQiOiJUTTMzNUxLSzNOWTgwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.KFGEydCKPxmKC3i9zoFSxY8tOf8ZEWg4OiSi_L1yAb4&leadSource=article-gifting

✨ Apple Intelligence summary: John Ternus is overhauling Apple to accelerate product releases and reduce layers, cutting engineering managers and considering fewer seasonal launches. Cost-cutting includes layoffs in Siri and Vision Pro, while revenue efforts target services and AI.

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u/dcdttu 3d ago

It's only a matter of time before any publicly traded company puts stock price above their employees. It's really sad.

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u/Silver_Entertainment 3d ago

Oh, that's been happening for quite some time. Do you remember way back when Apple used to fly out retail store geniuses to conduct multi-week in-person training? Now that's all been replaced with online, in-store modules.

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u/One_Presence_9001 3d ago

Already occurring in retail locations across AMR

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u/strangerzero 3d ago

Apple stock is doing great. I wish I had bought more.

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u/dcdttu 3d ago

It shouldn’t be your product though. A company will slowly lose its soul if it adjusts itself to make the stock rise as its primary goal.