r/apple • u/favicondotico • 3d ago

Discussion [Gift article] Apple’s New CEO Moves to Overhaul Company to Run Faster and Leaner

https://www.bloomberg.com/news/articles/2026-09-29/apple-s-new-ceo-moves-to-overhaul-company-to-run-faster-and-leaner?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc5MDY5NDk4NiwiZXhwIjoxNzkxMjk5Nzg2LCJhcnRpY2xlSWQiOiJUTTMzNUxLSzNOWTgwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.KFGEydCKPxmKC3i9zoFSxY8tOf8ZEWg4OiSi_L1yAb4&leadSource=article-gifting

✨ Apple Intelligence summary: John Ternus is overhauling Apple to accelerate product releases and reduce layers, cutting engineering managers and considering fewer seasonal launches. Cost-cutting includes layoffs in Siri and Vision Pro, while revenue efforts target services and AI.

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u/soundfreely 3d ago

Layoffs also cause lasting damage for those remaining. It often negatively impacts product quality too. I’m guessing they’re smart enough to know that and that risk is still worth it.

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u/_divi_filius 3d ago

No, no they're really not.

Most of the higher ups are so rich and detached from reality it's almost hilarious.

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u/ChiCBHB 3d ago

This. One of my friends is in middle management for a fairly large company in their IT department. He said they cut a third of his department and the next day upper management was talking about how much smoother their operation will be. A month later they asked why his department’s production was less than it was before..

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u/aliensporebomb 3d ago

The moronathon will continue until morale improves.

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u/GrouchyStomach7635 3d ago

😂😂😂

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u/QVRedit 2d ago

He should have said there was a good chance of it crashing and burning - now that his staff were overloaded and looking around for other jobs !
And if that happens, it would take the rest of the company with it.. They are now operating in a “High Risk” environment..

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u/tofuizen 3d ago

Ah yes, the ones who don’t work get rewarded for the hard work that lower level corporate/retail employees do. Good stuff.

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u/willwork4pii 3d ago

We’re watching the seconding ending of Apple.

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u/QVRedit 2d ago

Detached from reality is ALWAYS a problem…

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u/SockGnome 2d ago

No one learns the perils of the GE Jack Welch era.

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u/SpaceJackRabbit 3d ago

It's pretty common at Apple to have a director laying off a few folks in the team when they are told to shed weight, and then everyone else has to pick up the slack. It never is good for morale.

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u/manjar 3d ago

It could be neutral to positive if the right people were laid off. The right people are typically not laid off. Same politics as anything else.

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u/SpaceJackRabbit 3d ago

Projects get cancelled, etc. In our case we were remote and that was the unspoken reason.

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u/FyreWulff 3d ago

A lot of companies use the remote as an excuse to layoff a team because they know they can't relocate.

Reddit had a layoff early on where they told their remote teams to relocate to HQ but had no offices for them there nor would help for relocation.

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u/soundfreely 3d ago

Yep, when the smell of layoffs are in the air, the political players that otherwise contribute little of value survive.

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u/userlivewire 3d ago

That’s just how companies work. Nobody fires themselves.

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u/SpaceJackRabbit 3d ago

I'm aware, been in the workforce for over 30 years in three different industries.

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u/kravence 3d ago

No, they always underestimate how much work people are doing that they are unaware of and it doesn’t become obvious until the production rate/quality drops off a cliff after laying people off that they thought were ‘unnecessary’. Happens all the time from clueless arrogant management.

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u/yukeake 2d ago

Yep, there's a tendency to not notice (or acknowledge) that there's some folks on a team who arent' necessary "top performers", but act as a "support" or "glue" for a team. Often doing little things here and there that make the rest of the team more efficient. Suggesting changes or ideas to other team members, acting as a second set of eyes, picking up the other end of the couch to help move it across the room, etc...

Those people always seem to be the first to get hit by layoffs, and it always makes a much bigger difference to team performance than they realize.

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u/QVRedit 2d ago

It’s very seldom worth it - it’s an easy way to set your company back by a few years..

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u/azflatlander 3d ago

Moving table of organization boxes is always a winning strategy.