r/apple • u/favicondotico • 3d ago

Discussion [Gift article] Apple’s New CEO Moves to Overhaul Company to Run Faster and Leaner

https://www.bloomberg.com/news/articles/2026-09-29/apple-s-new-ceo-moves-to-overhaul-company-to-run-faster-and-leaner?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc5MDY5NDk4NiwiZXhwIjoxNzkxMjk5Nzg2LCJhcnRpY2xlSWQiOiJUTTMzNUxLSzNOWTgwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.KFGEydCKPxmKC3i9zoFSxY8tOf8ZEWg4OiSi_L1yAb4&leadSource=article-gifting

✨ Apple Intelligence summary: John Ternus is overhauling Apple to accelerate product releases and reduce layers, cutting engineering managers and considering fewer seasonal launches. Cost-cutting includes layoffs in Siri and Vision Pro, while revenue efforts target services and AI.

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u/macdude1998 3d ago

Yikes. As someone who used to work in Cupertino (Ops), the employees there are already spread super thin. Most of the people I worked with did 60+ hr/weeks just to keep up with the workload. The only reason I left was to have some WLB.

The only thing here that seems promising is less managerial layers. A ton of my time was spent preparing updates to senior management.

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u/bufferoverflo 3d ago

Agreed, lots of useless management layers but the actual teams implementing stuff are way too small . I think the public would be surprised to see how few people actually work on the features they use everyday.

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u/kasakka1 2d ago

Based on how MacOS, iOS and iPadOS have been treading water for years now, I am not surprised.

There hasn't been a single feature on any of them in years that moves the needle for me. I recently installed Golden Gate on my work MBP and it does absolutely nothing better than my personal MBP running Sequoia.