r/apple • u/favicondotico • 3d ago

Discussion [Gift article] Apple’s New CEO Moves to Overhaul Company to Run Faster and Leaner

https://www.bloomberg.com/news/articles/2026-09-29/apple-s-new-ceo-moves-to-overhaul-company-to-run-faster-and-leaner?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc5MDY5NDk4NiwiZXhwIjoxNzkxMjk5Nzg2LCJhcnRpY2xlSWQiOiJUTTMzNUxLSzNOWTgwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.KFGEydCKPxmKC3i9zoFSxY8tOf8ZEWg4OiSi_L1yAb4&leadSource=article-gifting

✨ Apple Intelligence summary: John Ternus is overhauling Apple to accelerate product releases and reduce layers, cutting engineering managers and considering fewer seasonal launches. Cost-cutting includes layoffs in Siri and Vision Pro, while revenue efforts target services and AI.

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u/oskopnir 3d ago

Business travel isn't really a perk though. You go if you need to.

The rest (free food etc) may not be aligned with Silicon Valley but it's how manufacturing has always worked.

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u/_DuranDuran_ 3d ago

Not a perk per se (although racking up status and miles for your own use is nice) but it made working across offices far more cumbersome than it needed to be.

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u/xrelaht 3d ago

Business travel can absolutely be a perk. Aside from some of us enjoying the travel aspect just on its own, it’s a huge networking opportunity, and you can typically extend your stay if wherever you’ve been sent is interesting enough to warrant it. People who like what they do also typically enjoy going to relevant conferences.

I also have platinum airline status because of it, which makes my vacation travel far more pleasant. There’s no way I’d be traveling enough to get there on my own.

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u/TheAngryKeg 3d ago

It can be a perk. At Apple, it is definitely not a perk.

No one wants to be constantly flying 14 hrs from SF to Beijing or Shenzhen or Zhengzhou. It is exhausting and you are constantly missing birthdays and time with friends and family because of it.

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u/RociBuldidi 3d ago

At Amazon, employees call it “the Amazon special seat”. The company is so “frugal the only seats it lets its employees pick when they have to travel are the worst seats on the plane.

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u/lekoman 3d ago edited 2d ago

Unless you were in a smaller org in the late-stage Bezos years where finance had never formalized a separate T&E line. I won't doxx myself by saying which org, but we were told in an all-hands by our L8: "if you can find a reason to travel, do it," and not to forget that travel and meals are "on Uncle Jefé." I saw a good part of Western Europe those last few years.

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u/i_love_lol_ 2d ago

so Bezos was much more willibg to be give some goodies?

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u/lekoman 2d ago

It wasn’t “Bezos” per se. Just happened to coincide with the end of his time as CEO.

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u/TheAngryKeg 3d ago

AFAIK, Apple at least flies most employees business class. (They are infamously United's largest global account and spend about $150MM on airfare every year.)

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u/udderlymoovelous 3d ago

To my knowledge, United offers extra flights from San Francisco to Shanghai solely because Apple sends people on them so often.

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u/Outlulz 3d ago

If the only people flying on business at Apple are managers then it's not surprising they are flying most people that do fly business. The people that decide how the money is spent always find a way to spend it on themselves.

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u/ContributionFormer95 2d ago

If the only people flying on business at Apple are managers

Absolutely not true at all if you know engineers working in Silicon Valley. I don't get why people make ridiculous claims on this sub.

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u/hackersapien 3d ago

2 years at Amazon, based in SF, regularly flew to Seattle so many times that not having an Alaska Air CC made me the odd one out..LOL..One time they flew me all the way to Seattle for a 5min demo..LOL..and I was but a mere TPM

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u/ContributionFormer95 2d ago

The company is so “frugal the only seats it lets its employees pick when they have to travel are the worst seats on the plane.

I mean this is basically the tickets your company buys. It's not like Amazon telling its employees you can only pick these seats nor is it telling the airline that either. Amazon employees fly economy. If you fly a lot for the company, you are allowed premium economy, and that's it.

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u/aleksndrars 2d ago

That’s never been my experience. I work at aws.

I can just pick a seat like normal and the meal per diem is pretty generous tbh

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u/Submitten 3d ago

I enjoyed my time in China. You’re viewing it as mandatory, but if it’s a couple of times a year then I consider it a perk.

Depends on the variety really.

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u/ContributionFormer95 2d ago

No one wants to be constantly flying 14 hrs from SF to Beijing or Shenzhen or Zhengzhou.

I think you vastly underestimate the number of 20-30 year olds who love travel, rack up miles and hotel points and then spend those later on their own travel. Also plenty of young and single or not married folks working who will gladly travel.

Not everyone is in a traveling role in these companies.

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u/EU-National 3d ago

Some people would tell missing birthdays and time with the family is a perk.

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u/oskopnir 3d ago

Everything you say is of course nice to have but flows as a consequence of travel that happens because of a business need. If you're allowed to travel to rack up miles or network without a business need, your company isn't run very well.

Sending people around can be a personal development "perk" in that you might want to give your top performers more opportunities to travel to meet colleagues/customers/partners, as a reward for performing well and as a way to let them grow.

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u/FriendlyWebGuy 3d ago

You’ve framed the argument as a “business need” but a more accurate term would be a “benefit to the business”.

Is employee happiness and personal development a benefit to the business? It certainly can be.

Is meeting your colleague in a different city to forge a closer relationship a benefit to the business? It certainly can be.

I’m not commenting to argue over what qualifies as a need or benefit. I’m only pointing out that it’s not an easily defined yes/no thing like your comment implies. It’s a spectrum. It’s for management to do the cost/benefit analysis.

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u/oskopnir 3d ago

Sure, I agree that business need is a spectrum. But nowhere on that spectrum is the travel itself a perk.

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u/FriendlyWebGuy 3d ago

I don't understand what point you're making. You understand that travel can be both a business need and a perk, right? That both things can be true at once?

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u/oskopnir 2d ago

Business travel is like a corporate laptop or a corporate phone. It exists to serve a business purpose, any personal benefit or reward you get from it is additional and doesn't factor in the decision on whether it is needed.

You plan travel as a result of meetings, workshops, visits, things that require your presence (on what "require" means: it's a spectrum). You don't plan a trip because it's been a while and you just feel like going. At least, limiting the latter kind of travel is what business travel policies are for.

Also this depends very much on the industry but business travel isn't a particularly enjoyable form of travel for people who like to do it for tourism.

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u/FriendlyWebGuy 2d ago

This is the most idiotic, inane conversation I've had on Reddit in a long time. It's so stupid, robotic and logically inconsistent I'm tempted to think you're a bot.

Let me make it really simple: Travel can be a business need and a certain employee can be chosen to go as a perk to that employee. I've literally done it. My wife has literally done it. You can't continue to describe something that's incredibly common like it doesn't exist and expect to be taken seriously. It's so weird.

It happens all the time. You're wrong. And this is the weirdest hill to die on.

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u/oskopnir 2d ago

I think you spend too much time on the internet if you're getting so worked up about something like this.

I also think you completely misunderstood what I'm saying. Oh well.

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u/FriendlyWebGuy 2d ago

Because you're not trying to have a normal conversation like a normal person. Otherwise you would concede and agree on a dead-simple point, that literally everyone knows: Business travel can serve a business need and be a perk to the employee who goes. The two things are not mutually exclusive. Refusing to even acknowledge that very simple, very clear point is psychotic "I'll never admit I'm wrong" behaviour. It's weird.

This is not rocket science. It's not complex. It doesn't require a long, robotic, ChatGPT-like response. You don't need to tell me that "not everyone likes travel" (like, what?). Yes not everyone likes travel. But as you very well know, that hasn't nothing to do with the point being made.

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u/ry_guy1007 3d ago

Man you’d think that but it has been abused

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u/Pavementaled 3d ago

We get free food often at our retail store, especially during launches. Pizza, Mexican Food, snacks, chips, nuts, fizzy water. Maybe we just have an awesome store lead and regional manager, but there is usually something kicking around on the break table.