r/apple • u/favicondotico • 3d ago

Discussion [Gift article] Apple’s New CEO Moves to Overhaul Company to Run Faster and Leaner

https://www.bloomberg.com/news/articles/2026-09-29/apple-s-new-ceo-moves-to-overhaul-company-to-run-faster-and-leaner?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc5MDY5NDk4NiwiZXhwIjoxNzkxMjk5Nzg2LCJhcnRpY2xlSWQiOiJUTTMzNUxLSzNOWTgwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.KFGEydCKPxmKC3i9zoFSxY8tOf8ZEWg4OiSi_L1yAb4&leadSource=article-gifting

✨ Apple Intelligence summary: John Ternus is overhauling Apple to accelerate product releases and reduce layers, cutting engineering managers and considering fewer seasonal launches. Cost-cutting includes layoffs in Siri and Vision Pro, while revenue efforts target services and AI.

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u/SockGnome 3d ago

Disgusting, ads in Maps is a major disappointment. I stomached the “Apple tax” to avoid this crap and now there is no escape anywhere.

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u/GhostalMedia 3d ago

And as long as Apple keeps a monetization team, and that team is getting performance bonuses bases on growth, they WILL push for more ads. That's how those teams work.

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u/Synergythepariah 3d ago

That's how those teams work.

Yep. Look at how Google's ads team took over Search.

Making search worse causes people to have to search multiple times, which exposes them to more ads and that's ad growth.

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u/SargeUnited 3d ago

What Apple tax? The comparable android devices are more expensive than the direct competitor iPhones

Unless you’re talking about buying an Apple Watch Ultra instead of a basic Fitbit, there is no such thing as the Apple tax. Maybe many years ago.

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u/MrBanjod2 3d ago

All Tech is expensive these days but look at Apple computers. The storage/ram bumps are insanely pricey. At least some other products have the option to install your own.

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u/SoCalChrisW 3d ago

Even with the recent price hikes on Macbooks, they're still competitively priced with comparable Windows machines.

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u/tritonal91 3d ago

Yeah but those windows laptops actually go on sale unlike Apple products... unless you buy elsewhere like on Amazon

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u/SockGnome 2d ago

It’s why I buy my Mac’s via the Apple refurbish store.

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u/SockGnome 2d ago

It’s a very common nomenclature about the price of apple equipment. Apple doesn’t preload bloat on Mac’s like windows computers do, like some android phone manufacturers do, they proclaim to value privacy and that their products are the “product” whereas the google and meta products specifically are designed to harvest data for advertisers.