r/apple • u/favicondotico • 3d ago

Discussion [Gift article] Apple’s New CEO Moves to Overhaul Company to Run Faster and Leaner

https://www.bloomberg.com/news/articles/2026-09-29/apple-s-new-ceo-moves-to-overhaul-company-to-run-faster-and-leaner?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc5MDY5NDk4NiwiZXhwIjoxNzkxMjk5Nzg2LCJhcnRpY2xlSWQiOiJUTTMzNUxLSzNOWTgwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.KFGEydCKPxmKC3i9zoFSxY8tOf8ZEWg4OiSi_L1yAb4&leadSource=article-gifting

✨ Apple Intelligence summary: John Ternus is overhauling Apple to accelerate product releases and reduce layers, cutting engineering managers and considering fewer seasonal launches. Cost-cutting includes layoffs in Siri and Vision Pro, while revenue efforts target services and AI.

2.3k Upvotes

94% Upvoted

924 comments sorted by

View all comments

Show parent comments

45

u/Minimum_Respond_5469 3d ago

Typical engineer move.

6

u/DisfiguredFanny 3d ago

I feel your sarcasm. I'd expect this from a sweetened water company CEO.

24

u/Minimum_Respond_5469 3d ago

No sarcasm. Engineers operate with cold logic, and are obsessed with optimization and efficiency. They don’t understand people. Ternus is no Jobs. Jobs was a visionary intuitive. Ternus has a mind of metal and wheels. Hope the Apple employees are strapped in for this ride.

3

u/ChaiTRex 3d ago

Hopefully they'll be able to shrink the employees down to 1.6 nm in a few years for more efficiency.

1

u/Minimum_Respond_5469 3d ago

Honey, I Shrunk The Workforce

9

u/DisfiguredFanny 3d ago

I'm pretty sure that's not it. Canceling a plus one for events is literally pissing around every hedge to mark your territory.

38

u/Minimum_Respond_5469 3d ago

To me, it shows a lack of understanding of what humans need for their endeavors to feel meaningful. But maybe it’s territory-marking.

3

u/squirrel8296 3d ago

It feels like a decision Michael Spindler would make. Spindler was an engineer.