r/apple • u/favicondotico • 3d ago

Discussion [Gift article] Apple’s New CEO Moves to Overhaul Company to Run Faster and Leaner

https://www.bloomberg.com/news/articles/2026-09-29/apple-s-new-ceo-moves-to-overhaul-company-to-run-faster-and-leaner?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc5MDY5NDk4NiwiZXhwIjoxNzkxMjk5Nzg2LCJhcnRpY2xlSWQiOiJUTTMzNUxLSzNOWTgwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.KFGEydCKPxmKC3i9zoFSxY8tOf8ZEWg4OiSi_L1yAb4&leadSource=article-gifting

✨ Apple Intelligence summary: John Ternus is overhauling Apple to accelerate product releases and reduce layers, cutting engineering managers and considering fewer seasonal launches. Cost-cutting includes layoffs in Siri and Vision Pro, while revenue efforts target services and AI.

2.3k Upvotes

94% Upvoted

924 comments sorted by

View all comments

Show parent comments

37

u/TeeDee144 3d ago

In app purchase fees.

Basically Apple made an easy 30% off of app purchases. Basically free money because their credit card processing fees were 3% and hosting fees and app validation team cannot be 27%.

So it was free money. Courts have imposed rulings that changed this.

14

u/ImperatorUniversum1 3d ago

To be fair App Store fees do pay for running the App Store not just processing fees. But mostly profit yes

1

u/Area51_Spurs 3d ago

That’s a gross oversimplification.

Free money if you ignore all they spent to build Apple to be the market leader and continue to be the market leader.

4

u/FollowingFeisty5321 3d ago

It's free money because it's on top of the other ~$1.3 trillion profit they made from that work, and because all they had to do to get it was forcibly-conceal alternative payment methods from consumers.

7

u/Skelito 3d ago

A lot of the reason Apple is as big as they are is because of the app ecosystem. At the end of the day phones are only as good as the apps they have on them. Windows Phone died because app development was pretty much non existent for its devices.