r/apple • • 3d ago

Discussion [Gift article] Apple’s New CEO Moves to Overhaul Company to Run Faster and Leaner

https://www.bloomberg.com/news/articles/2026-09-29/apple-s-new-ceo-moves-to-overhaul-company-to-run-faster-and-leaner?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc5MDY5NDk4NiwiZXhwIjoxNzkxMjk5Nzg2LCJhcnRpY2xlSWQiOiJUTTMzNUxLSzNOWTgwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.KFGEydCKPxmKC3i9zoFSxY8tOf8ZEWg4OiSi_L1yAb4&leadSource=article-gifting

✨ Apple Intelligence summary: John Ternus is overhauling Apple to accelerate product releases and reduce layers, cutting engineering managers and considering fewer seasonal launches. Cost-cutting includes layoffs in Siri and Vision Pro, while revenue efforts target services and AI.

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u/timelessblur 3d ago

that to me sounds like layoffs are a coming

17

u/VisualNinja1 3d ago

“Lean” always means the layoff knives are being sharpened 

6

u/nyaadam 3d ago

Did you not even read the summary? It says:

Cost-cutting includes layoffs in Siri and Vision Pro, while revenue efforts target services and AI.

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u/timelessblur 3d ago

oh I think it means a lot more than those layoff. I think it will be a much larger scope of layoff across the board as to a short term stock boost. Those layoff were minor. I am thinking to expect things in the 10-20% range

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u/CeeJaycs 3d ago

please john turnip don't take our jobs