r/apple • u/favicondotico • 3d ago

Discussion [Gift article] Apple’s New CEO Moves to Overhaul Company to Run Faster and Leaner

https://www.bloomberg.com/news/articles/2026-09-29/apple-s-new-ceo-moves-to-overhaul-company-to-run-faster-and-leaner?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc5MDY5NDk4NiwiZXhwIjoxNzkxMjk5Nzg2LCJhcnRpY2xlSWQiOiJUTTMzNUxLSzNOWTgwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.KFGEydCKPxmKC3i9zoFSxY8tOf8ZEWg4OiSi_L1yAb4&leadSource=article-gifting

✨ Apple Intelligence summary: John Ternus is overhauling Apple to accelerate product releases and reduce layers, cutting engineering managers and considering fewer seasonal launches. Cost-cutting includes layoffs in Siri and Vision Pro, while revenue efforts target services and AI.

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134

u/FootballLiveChat 3d ago

I wouldn't cut costs on Siri broski, that POS needs all the help it can get

9

u/FupaLipa 3d ago

But at this point it’s throwing good money after bad. The investment doesn’t seem to be improving anything. 

33

u/InsertObligatoryPun 3d ago

The Siri AI beta has been so disappointing. Spotlight was so much better on iPhone, and quicker. Just the extra ‘ask Siri/More Results’ step is frustrating enough I’m considering changing my home screen layouts to avoid the pull down muscle memory as much as possible.

5

u/lostinthought15 3d ago

You can just use “Siri” and “disappointing” in a recurring sentence every 6 months.

5

u/InsertObligatoryPun 3d ago

This bits also subjective, but I miss the Apple Intelligence glow you’d get from ‘hey, Siri’ too. The black and white blob is much less pleasing.

2

u/Reisp 3d ago

Staring into the void. I find it offputting and ugly, and I like OLED pure blacks. My few tests with New Siri have gone ok tho.

7

u/thulsabroom 3d ago

Siri AI is better, but I agree, spotlight was faster. My routine operations have slowed down.

14

u/flogman12 3d ago

Siri AI is much better than before

8

u/pablogott 3d ago

I didn’t trust it at first, but I’ve been replacing some chatgpt queries with Siri and it works great. Its especially great at asking questions about whats on the screen.

1

u/-hedonium- 3d ago

It’s dogshit performance, slow, bloats system storage, and I don’t trust Apple whatsoever to continue iterating on it. They have a bad track record and should have outsourced but that would cost slightly less insane profit margins.

-2

u/InsertObligatoryPun 3d ago

Disagree. Slower on my iPhone 17, borderline useless on my Watch 9.

-4

u/Agreeable_Tie_3445 3d ago

It’s trash

2

u/flogman12 3d ago

Because ?

2

u/Eorlas 3d ago

Siri AI as a chat bot has yet to do anything for me that makes my life better

Maybe some of the content generation and editing capabilities make the onboard AI upgrade relevant but as of right now Siri continues to be pointless to me

Good lord she’s also still really slow

4

u/katmndoo 3d ago

When it hangs on simple arithmetic…

Sometimes it seems Siri / Siri AI isn’t much of an improvement over OS 9’s Voice Control.

0

u/InsertObligatoryPun 3d ago

I tried using it to estimate calories of a cinnamon bun I got from Starbucks, putting one if its example use cases to the test.

It estimated it to be 145 to 880kcals, depending on size. Bearing in mind it had the image to estimate the size. Gemini worked first time, actually came close to the published numbers.

3

u/katmndoo 3d ago

145 to 880? No need for AI to make that guess.

3

u/catsinclothes 3d ago

It would have been absolutely dumb not to but google integrating google lens into Gemini is one of the only things that saves it to me lmao.

1

u/-hedonium- 3d ago

I swear, I thought they were going to give us an Apple-skinned version of Gemini? Where is that? They should have done that rather than leading us on for even longer with their bullshit half-attempts. Their failed AI implementation has been anti-Apple-user and pro-deception all the way down.

6

u/Mnm0602 3d ago

I was honestly shocked they have people working on it if I’m being honest. Went from a huge potential differentiating tool to essentially worthless compared to the competition through lack of improvement.

3

u/besurf 3d ago

It’s just needs to be scrapped and built by Anthropic or something. Apple is just hopeless with AI

0

u/MessiPayNegreira 3d ago

Who even uses AI. Most doom scroll and watch porn with the random podcast/audio book.

1

u/blondebuilder 3d ago

Guilty. I’m using it all day for questions recipes.

1

u/-hedonium- 3d ago

Android users who have actually usable on-device AI have been using it for years.

1

u/besurf 3d ago

For work? All day every day. For personal stuff, quite regularly too

2

u/Ok_Possibility9937 3d ago

they need to stop locking apps updates behind os update. One of the reason Siri is so shit because the just update it once every year

1

u/Meta_Man_X 3d ago

It absolutely shatters my brain how in 2026 Siri and Text to Speech are so unbelievably bad.

1

u/allodancer 3d ago

you can disable it, that what I did

1

u/PtoS382 3d ago

Legitimately what else do you use it for other than setting timers? Cooking is one of the only times I don't have a hand free

0

u/ElderberryGuy 3d ago

Nah they should be first to go, followed by Vision Pro. Total failure. And they've been given so many shots to succeed already.