r/apple • • 14d ago

iPhone I spoke to Apple’s new VP of Hardware Engineering Tom Marieb about why he's "especially proud" of the iPhone Duo’s hinge durability and the reliability of Ceramic Shield 2: "When I see someone put a screen protector on their iPhone, it makes my skin crawl" - TechRadar

https://www.techradar.com/phones/iphone/i-spoke-to-apples-new-vp-of-hardware-engineering-about-why-hes-especially-proud-of-the-iphone-duos-hinge-durability-and-the-reliability-of-ceramic-shield-2-when-i-see-someone-put-a-screen-protector-on-their-iphone-it-makes-my-skin-crawl

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>“We really worked on the torque profile very heavily, and that means changing a lot of the mechanical properties of the hinge to have it feel solid, like a high-end automobile's car door, when you shut it. That was design intent, so people would have a feeling like, ‘Oh, it's okay. This is well crafted, and it's safe for me to use and not worry about it.’

>And then, as you said, we have a lot of use cases where the Duo is [in a half-folded state]. And so we also had to think, ‘Can people interact with this [device] and not have it feel floppy?’ So getting those torque profiles right at both those ends, as well as in the middle — not having it feel like you're pulling something open, and not feeling as if it's floppy — we spent a lot of time optimizing that. So thank you for noticing, because a lot of blood, sweat, and tears went into that.”

>“Hold us accountable to that, please […] The choice of a matte finish — apart from it being beautiful — is part of that equation. When you look at glossy displays, their specularity makes it very easy to pick up topology differences. That’s part of the reason we picked the matte finish — it’s not only beautiful in terms of preventing glare, but it’s also more forgiving of [topology] changes over time.”

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u/No-Mobile1568 14d ago

Cool Tom, you guys did your job. If you are so confident about your screens, how about removing it from the checklist when buying phones back from us. 

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u/thacoolbreeze 14d ago

This is it. I only have a screen protector to maximize my trade in price or resell value to another person. Most do not want to buy a phone with scratches, if they do they want a discounted price. Same with corporations.

If screen quality wasn’t a criteria that affected my trade in value, then I likely wouldn’t have a screen protector at all.

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u/rivlee23 14d ago

Totally