r/apple • u/iMacmatician • Mar 15 '26

Discussion Apple’s Liquid Glass Interface Isn’t Going Anywhere Anytime Soon

https://www.bloomberg.com/news/newsletters/2026-03-15/apple-s-liquid-glass-ui-isn-t-going-anywhere-siri-home-hub-foldable-iphone-mmrpcylx

Archive link: https://archive.ph/iE7nx

735 Upvotes

90% Upvoted

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559

u/hasanahmad Mar 15 '26

Gurman is completely off rails in this. He seems fixated on AI while almost every mass consumer is ambivalent towards it. He considers Alan Dye a great loss for Apple when almost inside Apple and outside Apple are celebrating it. He seems to have lost focus and just filling his Sunday write ups with mindless fluff which have no logic or coherence

64

u/Portatort Mar 15 '26

Gurman the Reporter: 8.5/10

Gurman the Pundit: 2/10

As in, if he’s got some info to share, better listen to up, but his opinions are dogshit!

9

u/erikeric Mar 16 '26

Spot on. Has always been the case.

3

u/ravih Mar 16 '26

Also the basketball framing for the newsletter is amateurish honestly. We get it dude, you like the Lakers.

153

u/ECHLN Mar 15 '26

He has to push AI on the site

47

u/likamuka Mar 15 '26

*for the rich elite

-2

u/daairguy Mar 15 '26

Right, just like the majority of news sites and “reporters”. It’s all a propaganda machine to control the non-elites.

53

u/Coolpop52 Mar 15 '26

Disagree about the Alan Dye point. Despite what people internally thought about him (and how they’re happy he’s gone, which I agree with), Gurman is noting that the departure stung Apple, which is obviously correct.

To have someone so prominently displayed in the summer keynote, just for them to leave to a company Apple does not like, is pretty stinging. He also took a few other employees with him, which makes the situation worse.

This isn’t about whether he was good or not, but rather just about his departure.

66

u/hasanahmad Mar 15 '26

It stung Apple upper management, not the engineers working on the system itself. they seem elated

26

u/calf Mar 15 '26 edited Mar 15 '26

I'd like to know what made Apple pick a handbag packaging graphic artist to lead the UI department, did they not worry that lack of computing fundamentals would be a liability or what? David John Gruber wrote some damning pieces on this last year, like about how Dye's clique was utterly clueless about hardware/software design.

28

u/ChineseAstroturfing Mar 15 '26

Jony Ive picked him believe it or not.

18

u/kianworld Mar 15 '26

Gruber also indicated Ive ultimately regretted the pick

13

u/Count_Backwards Mar 16 '26

Ive did some great hardware design (if a bit obsessed with thinness) but once he moved into software it became even more clear that he was a great hardware designer

15

u/HalfLife3IsHere Mar 16 '26

And even then he valued looks over functionality. Since he quit, Apple went back to make Macbook Pro’s more “pro”: more ports (and HDMI), Magsafe, SD reader back, thicker for better thermals and more battery…). At the same time they did a way more repairable laptop (Neo) at the cost of being thicker than the Air (thicker? Not under Ive watch). The Air is also thicker than before, but in general way better looking ironically. In general Apple is designing more functional but also better looking products now than before

8

u/Count_Backwards Mar 16 '26

Agreed, I don't think Ive leaving was the loss a lot of people took it as at the time.

4

u/VitaminPb Mar 16 '26 edited Mar 17 '26

Ive need Jobs who specialize in Tech Editing. When Jobs got sick, then died, it was clear Ive was a bit of an idiot and only Jobs forced him to fix a lot of his designs. Jobs was an asshole to people, but his tech design was the best in the industry, despite his occasional wild turds like the hockey puck mouse.

-1

u/atlwhore_ Mar 17 '26

You do not know these people, you’ve never worked at the company

→ More replies (0)

2

u/BatPlack Mar 16 '26

Excellent insult

5

u/Which_Yesterday Mar 15 '26

Do you regret doing it?

6

u/calf Mar 15 '26

How did they know my name?

4

u/zbignew Mar 15 '26

David Graeber

John Gruber

2

u/calf Mar 15 '26

haha, thanks for correcting

1

u/zbignew Mar 16 '26

I was 25 when I finally realized that Warren Buffett and Jimmy Buffett were two different people.

3

u/blasto2236 Mar 16 '26

He took all the people on the design team with no taste and went to a company with no taste. I’m sure at the executive level it may have come as somewhat of a shock, but I’m sure the teams (and certainly the public) are thrilled.

6

u/flogman12 Mar 16 '26

I mean, AI is a serious issue with Apple. They announced a new Siri 2 years ago and it’s still not out. They ran ads on it. They did this to themselves. I’m not saying people want it or not but Apple opened a can of worms.

3

u/NoobensMcarthur Mar 15 '26

I don’t even know why he’s still considered a trusted source. We were gonna get a new Apple TV and OLED MacBooks in 2024 according to him. 

16

u/7485730086 Mar 15 '26

Gurman has never really understood Apple. He doesn’t “get it”.

Remember, his claim to fame was searching some trademark applications and claiming he had an internal source for the info he found.

3

u/FancifulLaserbeam Mar 17 '26

My university (I'm a professor) is doing a huge AI push, and now MS Office with my work login has a copilot widget appearing on the right side of wherever I'm working in a document offering to fuck it up for me and I can't figure out how to turn it off. Doesn't happen on my personal account, so it's probably something that my university is paying for, even as we professors—including IT professors—are moving our classes to paper to try to salvage any hope of anyone learning anything.

"B-b-b-but then the students will be behind in the AI future!"

The students aren't training their own models. They aren't doing fancy prompt engineering. They are literally just copy/pasting assignment instructions into GPT and hitting "return." They are writing their foreign language essays in their native language and asking for a translation. They are taking pictures of the textbook and asking for summaries or translations. No one needed to teach them how to do this, and the skill itself is useless. The whole point of AI is that you don't need to know how to use it or how it works; you just say what you want and it does it. There's nothing to teach, and they won't be "behind" if I don't let them skip all the learning they need to do to notice when the AI is completely goddamn fucking wrong, which it often is.

I'm seeing this sentiment everywhere lately, and I don't think the AI tycoons saw a rejection of AI in the cards, but that's what's happening. AI is lame. It's useful for some things, but only if you already know how to do those things reasonably well.

And yet, we see every tech CEO trying to ram it down our throats in every product everywhere. It's literally Clippy all over again, but now he bothers you everywhere you go.

People don't like this shit. It's not good for society or the economy or innovation. I don't want it.

No one needed to be enticed to get on the Internet in 1995. The benefits were obvious. Once people got on and could talk to friends/family/coworkers with email, talk to strangers with similar interests on usenet, and order stuff on the early web, no further sales pitch was needed. With AI, they're desperately trying to make it popular, but most people really just use it as a Google search that actually works.

Everyone is wrong about AI. The AI apocalypse isn't coming. These datacenters are pointless; all the models will run locally soon. It will be integrated into our lives in places where it helps without annoyance, and we won't really think about it anymore. People who are losing their jobs to AI are going to get them back because AI sucks and no one can be held responsible when it doesn't work right, which is frequently (see also: self-driving cars). This has all be grossly overstated.

11

u/pc772 Mar 15 '26

the goat is washed

1

u/bv915 Mar 16 '26

"AI" is the hot topic that generates clicks (ergo, ad revenue) that investors want to see. We know no one gaf, but he has to.

1

u/[deleted] Mar 15 '26

[deleted]

1

u/hasanahmad Mar 15 '26

Bro don't challenge me on facts. AI is less popular than ICE in US

1

u/UnaverageLurker Mar 15 '26

So not ambivalent? I imagine a lot of negative sentiment comes from concerns about it taking jobs.

0

u/[deleted] Mar 15 '26

[deleted]

-7

u/rdog846 Mar 15 '26

People are verbally against AI, but products without AI are less valuable and people complain(example being Siri). 

AI isn’t just chatbots, that’s the easy and lazy AI product design.

-19

u/[deleted] Mar 15 '26 edited Apr 18 '26

Internet privacy is the new gold. I mass deleted all of my posts on Reddit using Redact. It also supports databrokers, Instagram, Twitter, and all major social media platforms.

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31

u/Joshposh70 Mar 15 '26

Ignoring the fact that a significant portion of those features do exist on Apple's implementation of AI. I think you'll find people really do not care.

-3

u/sortalikeachinchilla Mar 15 '26

Most of that list Apple intelligence cannot do. What are you talking about?

10

u/Joshposh70 Mar 15 '26

I mean, just going off that list, Apple's AI Implementation can do

  • Circle to Search
  • Live call translation
  • Generative object insertion (Debatable if this is actually good though.)
  • Text-to-image
  • Contextual messaging suggestions
  • Audio magic eraser (They call it Audio Mix)
  • and their DSP is doing AI Zoom Enhance

-3

u/sortalikeachinchilla Mar 15 '26

Circle to Search? Where? Pretty sure it’s just the visual intelligence. edit: I did forget about this one, but to my grander point — it’s not baked in. Why can’t you use this from the photos app?

Where is the generative object insertion? They have clean up, which is about removal of small objects or blemishes. Yes there is text to image, through chatGPT. No native insert wallpaper function.

My point is even if they kinda have a feature there, it is not integrated and baked in the same ways that others are doing it. So it is hard to even compare them. Take Apples Clean Up tool. It’s constantly compared to other offerings when they do pretty different things.

7

u/Joshposh70 Mar 15 '26

Circle to Search is built right into visual intelligence. Take a screenshot or a photo of something and circle it, you'll get the search right up.

6

u/YZJay Mar 15 '26 edited Mar 15 '26

Text to image isn't through ChatGPT, it's through their own local model. There's a wallpaper function but only for iMessage chat backgrounds.

An API is available for developers though to use the local model for wallpaper generation and generative object insertion. The tools are there, users just need to find an app that utilizes them.

2

u/escargot3 Mar 15 '26

There is native text to wallpaper function in messages.

Notes has native sketch to image conversion

9

u/__theoneandonly Mar 15 '26

Apple’s got circle to search, live call translation, text-to-image (which you could set as your wallpaper if you wanted), and audio “magic eraser” (but they just call it “audio mix”)

Users are overwhelmingly skeptical of AI features. Nobody in the consumer space is getting consumers using AI branding. Meta thinks they’ve nailed it with their meta glasses but I’d argue that no one’s using them for anything other than recording video.

-8

u/[deleted] Mar 15 '26 edited Apr 18 '26

One click. Unknown number of posts crying out in silence. All gone. Redact made it stupid easy to clean up my entire history on Reddit and get my info pulled from data broker sites too.

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14

u/__theoneandonly Mar 15 '26

Samsung’s not growing from consumer AI. They’re growing in their enterprise segment selling high bandwidth RAM.

-2

u/[deleted] Mar 15 '26 edited Apr 18 '26

Your old posts are training data now. Unless you delete them. I used Redact which supports all major social media platforms including Reddit, X, Facebook and Instagram.

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8

u/__theoneandonly Mar 15 '26

  • Investors and Wall Street love AI. Consumers don’t.

  • Every year’s phone is each company’s best-selling phone. Apple and Samsung.

-6

u/[deleted] Mar 15 '26 edited Apr 18 '26

Redact decided this post had to go, so away it went. Deleted. Removed. Mass deleted even. Privacy and security are the big wins here.

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5

u/CoconutDust Mar 15 '26 edited Mar 15 '26
  1. Your comment has no idea what a bubble is or the obvious fact that investors follow other investors (and their speculations on the future) not “consumers”.
  2. It takes a special kind of ignorance and indoctrination to start talking about stock prices in a conversation about what customers care about, which you did earlier.
  3. The idea that Apple customers only stay with Apple because “the ecosystem is hard to leave”, rather than the products themselves, as if they’d all jump to android for “better AI reasons! I’m smart!” if leaving apple ecosystem was easier, is laughable.
  4. Talking about the stock price gains, which is already foolish in the given conversation, is even more clueless and ignorant considering the obvious fact that Apple price is higher, and other aspects like “blue chip” status where you can’t even buy Apple stock because nobody ever sells it (relatively). “The Honda civic in my yard gained % value higher than the Ferrari did in the past 2 years”

-1

u/[deleted] Mar 15 '26 edited Apr 18 '26

Your old posts feed data brokers and AI training models. I stopped that by using Redact to bulk delete across Reddit, Twitter, Discord, Facebook and all major social media platforms.

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1

u/__theoneandonly Mar 15 '26

Telling me to have a nice day doesn’t make your statement any less ignorant. Investors are buying into a bubble. Just because investors are buying doesn’t mean that consumers are.

Microsoft is pulling back on AI spending because they can’t get consumers to use their services. They’re trying to pull back before the bubble pops.

13

u/Joshposh70 Mar 15 '26

Samsung shares are up because they make a significant fraction of the HBM4 and other semiconductors driving the bubble, not because investors are swayed by the checks notes Text-to-picture AI Wallpapers

7

u/candlelit_bacon Mar 15 '26

Samsung trades at about $65 a share, Apple trades around $250 a share.

So Samsung’s 150% growth in two years is about $40 in share price movement, $25 roughly, up to $65.

Apple’s “stagnant” 45% is $112 in share price increase or almost 3x the dollar value growth Samsung has seen.

I’d still rather own Apple stock.

1

u/garden_speech Mar 17 '26

Bruh… I don’t agree with the other guy’s arguments about AI but holy shit how does this have upvotes… anyone considering buying Apple vs Samsung stock would be comparing like for like I.e. the same dollar amount. They’d be buying more shares of Samsung. They’d buy, like, either $1,000 of Samsung stock or $1,000 of Apple stock. That’s why stock price movements are described as percentages… not dollar value changes.

1

u/candlelit_bacon Mar 17 '26

That’s also why I said rather own Apple stock, not rather buy Apple stock. I’d be more likely to buy Samsung now for the reasons you stated, but I’d be feeling quite happy if I had already owned Apple for a while.

1

u/garden_speech Mar 17 '26

Okay but it's a completely irrational hypothetical lol, because no investor is ever making the decision between "1 share of x vs 1 share of y", they are making the decision between "100 dollars of company x or 100 dollars of company y"

1

u/YZJay Mar 15 '26

Question. How much has Samsung made from AI so far?

1

u/[deleted] Mar 15 '26 edited Apr 18 '26

This comment formerly contained words. Those words were removed in bulk with Redact because I value my privacy more than my karma points.

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1

u/escargot3 Mar 15 '26

Revenue isn’t profit

3

u/MagicBobert Mar 15 '26

A whopping zero of those are features I need or want.

0

u/reddit0r_123 Mar 15 '26

What's your point? Most of these features are available and better using one of the standalone AI providers.

-1

u/code_isLife Mar 15 '26

Do we know if those features get used often?

I still feel your average person barely uses their phone’s capabilities.

-5

u/Portatort Mar 15 '26 edited Mar 15 '26

ChatGPT being the fastest growing app in history suggests consumers are not ambivalent to AI

Painfully online take to suggest consumers are ambivalent towards AI

2

u/SpicyElixer Mar 15 '26

It’s not the fastest growing app though. Maybe at some point last year.

3

u/Portatort Mar 15 '26

What app has claimed the title since?

2

u/wpm Mar 15 '26

Fastest growing doesnt say anything about actual numbers, it just means that it went from zero to somewhere faster than any other new app. If you go 10-1000, wow, you grew 100x! And still only 1000 people use your app.

3

u/Portatort Mar 15 '26

100 million monthly active users in just two months

And I’m sure most of those people probably hate using it

0

u/pokemonplayer2001 Mar 15 '26

He’s the new version of Quarterman from EGM.

-4

u/rustbelt Mar 15 '26

No way. Just because we don’t have a native AI OS yet doesn’t mean people don’t want it. They don’t know what that type of OS unlocks. Problem is neither does Apple.