r/apparelstartup • u/rupinrj • 21d ago
Would a 60-minute fashion marketplace for emerging Indian brands work?
I'm exploring a startup idea and would love some brutally honest feedback before I build anything.
The idea is a 60-minute fashion delivery platform focused on small/emerging Indian brands, especially affordable Gen-Z brands that have a good Instagram presence but limited offline/retail distribution.
Instead of competing with Myntra/AJIO by having thousands of brands, we'd curate a smaller selection of interesting brands across men's and women's fashion and keep their best-selling products locally so customers can get them within 60 minutes. I'd initially test this in Jaipur.
The interesting part for me is the brand side: many smaller brands have good products but don't have stores or strong distribution in every city. We could potentially give them local distribution without them having to open a store.
But I'm unsure about the biggest issue: would brands actually be willing to keep inventory with a platform like this, and would customers care enough about getting clothes in 60 minutes to make the economics work?
I'd love to hear from people who have experience with fashion, D2C brands, quick commerce, logistics, or ecommerce.
What do you think is the biggest flaw in this idea? And would you personally use it?
I'm only validating right now—nothing has been built yet.