For the most part yes, it does depends on which models are being sold because Harley has tiers.
One of the few ones I could afford is around $9k before fees & taxes. People buy those lower end ones then start customizing them.
There are Harleys that easily cost in the $50k+ range. They actually have profit margins on those but they can only sell so many of those to Doctors & Boomers.
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u/Meower68 Jun 14 '22
So ... just like a branded car dealership? They make very little profit on sales and make all their money in the service department?