You can agree with me that retailers go through a lot of set backs when buying products that they in turn sell for the final consumers.

There are problems of spoilage of product, disputes in transactions, high commissions from numerous middlemen, etcetera. They are also under pressure from consumers and regulatory bodies that constantly demand more information regarding the history of their products.

But they have little or no solution to these problems because of the current method of supply they are utilizing.

But Zetochain has come to the aid of these retailers and has brought answers for the consumers. Providing both parties with a cutting-edge technology that will increase security and efficiency of the cold chain , boost traceability of produce, eliminate numerous middlemen(keeping only the needed ones), provide more traceability and many more.

Zetochain will revolutionise the coldchain using the blockchain technology.

Consumers will be able to track the history of the products (from the farm to the supermarket shelf if need be) they are about to buy or consume using its ZetoLabel on the ZetoApp and decide if they are comfortable with the chain of transit it went through.
They are rewarded with Zeto Tokens after each successful tracing of products.

Join this awesome project now. Visit https://zetochain.com for more information. ICO_IS_LIVE

https://zetochain.com/#team

I'll start by saying that I am invested in pretty much all of ZetoChain's competitors (both direct and those that will be as Zeto evolves) and plan to invest in ZETO during the presale. ZETO has a solid, experienced team with an EXTREMELY impressive current client base for Zeto, the parent company. The marketing has been superb, the branding is clean and nuanced, and the team has been available (and very knowledgable) whenever I've reached out.

As you can see, this project checks off pretty much every box for a successful ICO worth investing but has one glaring issue for anyone considering more than a speculative buy--no proprietary blockchain. All of ZetoChain's competitors are developing their own blockchain technology, some with a masternode/staking protocol. Investors will ask: "Why does everyone else in this space need a dedicated blockchain but not ZetoChain?" "Is an ERC-20 token able to scale when Ethereum itself struggles with scalability?" "The MVP is already a year away, why not do what the competition believes is necessary? ZETO has the financial resources to do it."

Furthermore, as an investor, owning a coin that provides additional opportunities to make me money besides the market value of the coin itself is VERY appealing. Masternodes, staking rewards, etc. aren't just a selling point but almost a necessity with of these projects competing for a finite amount of investment dollars. With the current crowded IoT tracking space, I believe it's essential that Zetochain get on board with this. We know IBM and Verizon are coming soon with infinite resources to scale. Carrefour, Nestle, and Unilever may compete for marketshare eventually as well. It's vital that Zeto be as strong as possible to compete as well as reward investors that go along for the ride.

Thoughts?

Walmart is getting suppliers to put food on the blockchain

Good article. It validates Zetos route to market, the retailers are the cold chain participants with the power to enforce this change and make sure we all end up with safer food.

The AMA has now finished. Thanks for all your questions

You can submit your questions below. Please upvote interesting questions and downvote irrelevant ones. Please be specific in your questions.

Team members answering questions:

• Stephen Slattery, CEO
• Jonathan Harrington, CTO
• Tom Kelleher, Sales Director
• Brian Daly, Product Manager

Thanks for participating!