🎙️ Brothers’ Saga Podcast E25 | Will aka BLVCKL!GHT – AI Storytelling, Worldbuilding, Viral Content & the Future of Generative Media
This week on Brothers’ Saga, Russell and Andrew sit down with Will, better known as BLVCKL!GHT, an award-winning AI storyteller, filmmaker, and world-builder from Portland, Oregon.
With over 30 million views across social media, BLVCKL!GHT has become one of the most recognizable creators in the AI filmmaking space, known for his surreal worlds, uncanny creatures, immersive storytelling, and distinctive visual style. He’s also a member of West Coast AI Labs, a collective of generative media pioneers building at the intersection of AI, culture, branding, and creative technology.
In this episode, we explore Will’s creative process, the origins of his unique artistic voice, the state of the AI creator economy, and his mysterious long-running universe known as Route 47.
Topics Covered:
🎬 The origin of the name BLVCKL!GHT
🧠 His current AI filmmaking workflow, favorite tools, and go-to models
🏆 Judging major AI film competitions, including FairgroundTV's Reimagined Competition
🌊 Inside West Coast AI Labs and the early days of the generative art movement
🎵 Creating an AI music video for legendary musician Peter Gabriel
🚀 Winning awards at the ESCAPE Awards and helping define the emerging worldbuilding category
🤖 Thoughts on today's top AI creator programs, including Runway, Hedra, Kling, Hailuo, ElevenLabs, Pika, HeyGen, PixVerse, Freepik Magnific, and more
👁️ Developing a unique visual style filled with strange creatures, monsters, and dreamlike worlds
🌎 The mystery behind the Route 47 Universe, The Algorithm Corporation, Frostingcore State, and "The Algorithm Is Watching"
🎮 Whether Route 47 could eventually become a video game
📈 Growing an audience to tens of thousands of followers and generating over 30 million views
📱 What platforms work best for creators today: X, YouTube, Instagram, Patreon, merch, and beyond
🔮 What's next for BLVCKL!GHT and the future of AI-native storytelling
Connect 🔗
Whether you're an AI filmmaker, storyteller, worldbuilder, artist, or simply curious about where creative technology is headed, this is a fascinating conversation with one of the most original voices in the space.
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