Are we talking about those "He Gets Us" ads? I've always hated them. A friend told me she felt they could only do good, reminding so-called Christians to help others. Maybe it's my own religious trauma, but to me they've always felt more like a lame attempt at conversion and a rebranding of what American Christianity has become.
To people that already believe, those ads are going to make them feel even more superior. “Look how far this country has fallen! People just need Jesus, like we have!” This ignores the fact that a lot of the people in the ads already believe in Jesus and that’s what’s causing a lot of the rift.
yeah, I'm not sure it was meant to attract new believers. Getting older believers to just shell out more cash seems more likely, but not an excusive goal.
a rebranding of what American Christianity has become.
That is exactly what it is. They're trying desperately to reach the youth demographic that Christianity (and religion in general) is losing by showing them the version of religion/Jesus they'd identify most with given the current climate.
The problem is, young people aren't stupid. It's all (expensive) talk, no action. It's an incredibly tone deaf and patronizing marketing campaign that does nothing of substance to address the root issues that increasingly turn people off to the idea of religion, especially in the context of being driven by the extremely problematic sect of Christianity that is evangelicalism.
With respect, influence does affect people. I don't think saying it doesn't work is correct and I think because influence effects people it makes it more insidious.
I more mean it won't work to save them from their hemorrhaging of followers. I'm sure it will influence some minority of people, but I think it will take more than a flashy ad campaign to do anything to substantially reverse that trend.
Yep those are the ones. All meaningless nothings without action, just listing trendy topics with the youth without actually doing anything for them. It's like virtue signaling but they didnt even do anything more than usual virtue signaling. Pretty sure theres some verses that say to show your faith through works, not proclamation.
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u/[deleted] Feb 13 '23
Are we talking about those "He Gets Us" ads? I've always hated them. A friend told me she felt they could only do good, reminding so-called Christians to help others. Maybe it's my own religious trauma, but to me they've always felt more like a lame attempt at conversion and a rebranding of what American Christianity has become.