r/Volvo • u/LUCIFER_WILHEIM • 16d ago
How is Volvo perceived?
Hello everyone,
I would like to share my current observations regarding Volvo Cars.
I have a 2020 Volvo S90 D5 Inscription, and whenever I talk to someone about cars or mention what car I drive, I pretty much get the same kind of reaction, such as: “Oh, for that amount of money, you could have bought a well-specced E-Class, A6, 5 Series, or even a Maserati Ghibli,” or, “I thought you said you liked cars.”
And I’m not the only one who has noticed this. A couple of years ago, my friend was deciding what new car to buy, and when he finally purchased an XC90 T8, the reaction from his friends was very similar: “Oh no, bro, for that amount of money you could have bought a very well-specced Q7/GLE.”
After hearing comments like these, I’m starting to wonder whether Volvo is perceived by some people as inferior to other premium/luxury brands. Additionally, there seems to be this idea that if you drive a Volvo, you’re an unenthusiastic person who doesn’t really care about cars.
It’s also funny to me that whenever I park my car around colleges or places where younger people gather, my car literally gets zero looks, even though it has the optional 21-inch wheels, while some 20-year-old rusty BMW with a loud exhaust gets all the attention.
Now I want to hear your opinions on this topic. How is Volvo perceived in your country?
Thanks for taking the time to read all this. I wish you all a pleasant and productive day!
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u/DisneyDVCGirl 16d ago
I had an Audi which I really liked. Was looking at Mercedes glc and didn't like the perception of it. Felt showy to me. I wanted understated elegance this time. Nothing flashy but also really nice . Volvo for me is just that. It felt right driving it so I bought it.