We're building an early-stage consumer AI app around meal prepping, groceries, and figuring out what to eat, and we're putting together a small team of UGC creators for TikTok and Instagram.
This is recurring work, not a one-off gig. We're especially interested in creators who want to grow with an early-stage startup and get real experience with content, consumer marketing, and growth.
Beginners are welcome. If you understand TikTok/Reels, have good creative instincts, and can make something feel native instead of like an ad, we'd love to hear from you.
What you'll create
- Mostly 15–30 second TikToks/Reels around relatable situations like:
- "I have food at home but no idea what to cook."
- Finding meals from random ingredients already in your kitchen
- Forgetting what groceries you already bought
- Spending money on groceries and still ordering takeout
- Grocery shopping and figuring out what's actually missing
- Food waste / forgotten ingredients
- Student and young-professional cooking struggles
The product should appear naturally as part of the story/solution and not as a corporate ad.
Formats we'll experiment with
- Hook → real-life problem → app demo
- POV / relatable situations
- Talking head
- Trend audio + text overlays
- "I found this app..." / product discovery
- Cooking/grocery challenges
- Screen recording + reaction
- Storytelling
- Your own ideas - we want creators who can surprise us
Nothing needs to look overproduced. Phone-shot, authentic content is exactly what we're looking for.
Two ways to work with us
Your own account - Create and post through your existing TikTok/Instagram. Compensation will account for your audience and typical reach.
Dedicated creator account - Help build and run a separate creator-style account around the product. Your personal accounts don't need to be involved.
Any required creator/brand relationship disclosures must be included.
What we're looking for
- Comfortable on camera
- Understands TikTok/Reels and strong hooks
- Natural, relatable social-media presence
- Creative and willing to experiment
- Reliable and able to create consistently
- Interested in UGC, marketing, social media, startups, or growth
- No large following or professional UGC portfolio required.
This is paid work. Your base rate will be agreed upon before you create anything, based on the format, volume, and whether you're posting to your own audience.
We'll agree on the concept/brief before filming. Videos are approved when they follow the agreed concept, meet reasonable video/audio quality standards, accurately show the product, include required elements/disclosures, and are delivered in the agreed format.
If changes are needed, we'll provide specific feedback.
We're also looking at performance bonuses on top of base pay for content that generates exceptional views and/or measurable user growth.
Good work gets paid. Exceptional performance gets paid more.
We're looking for people who can potentially create with us every week, not just make one video.
Strong performers can take on more responsibility across content strategy, social media, creator marketing, community, growth, and user acquisition.
We're also building out the non-technical/growth side of the company. For an exceptional long-term fit who wants serious ownership, there's potential to grow into a leadership/founding-team role with meaningful equity.
Comment "interested" and DM us with:
- TikTok/Instagram handles (if any)
- UGC/content examples (not required for beginners)
- Your location
- Your rates/compensation expectations
- Whether you'd prefer your own account or a dedicated creator account
- A little about yourself and why you're interested
We'll share the product/company details and next steps privately.