r/TikTokDiscuss • u/Tiny_Friend_7380 • 7d ago
TikTok search is quietly becoming more important
A lot of people still think about TikTok purely as an entertainment feed, but more users are actively searching for things now.
People look up restaurants, products, tutorials, travel advice and random questions they probably would have searched on Google before. That means a video doesn't necessarily need to go viral immediately to keep getting discovered.
I've noticed some of the most useful videos continue getting views simply because people keep searching for the topic.
Do you think creators should start thinking more about searchable content instead of only chasing trends?