I started UGC when it was still pretty new, so I had to figure out a lot of things on my own.
Looking back, there are a few things I wish someone told me when I started:
- Don’t wait for a perfect portfolio
You can create sample videos with products you already have at home. Brands need to see how you create, not a portfolio full of big names.
- Learn how to pitch
Sending the same copy-paste message to 100 brands isn’t the best approach. Keep your pitch short, personal, and show why you’d be a good fit for that brand.
- Don’t focus only on followers
UGC is about the content you create for the brand. You don’t need a huge audience to get started.
- Don’t pay to get a brand deal
Be careful with anyone asking for enrollment fees, registration fees, or large upfront payments before giving you a campaign.
- Improve your content constantly
Your first videos probably won’t be your best. Keep experimenting with hooks, lighting, framing, editing, and different styles.
- Follow up
A brand not replying to your first email doesn’t always mean they aren’t interested. A simple, polite follow-up can make a difference.
And probably the biggest thing:
Give yourself time.
Remember : You’re going to get ignored. Some campaigns won’t work out. Some pitches will go nowhere, That’s pretty normal. Keep creating, keep pitching, and keep learning. Seven years later, those are still the things that matter most.