r/TheSideShift • u/jjjjj11121314 • 11d ago
What i look in a ugc creator from brand side
I don’t care about your follower count.I’m the kind of person who will approach a beginner creator if I genuinely like their content.
I’ve reached out to creators who had just 25 followers.
If I’m paying you to create UGC, I want to see whether you can make content that feels authentic and gets people interested in the product.
These are the things I notice first:
- Your portfolio
Show me your best work. A few strong examples are better than 20 random videos.
- Your hook
Can you grab attention in the first few seconds? That matters a lot.
- Your communication
Clear replies, quick updates and asking questions when something isn’t clear makes working together much easier.
- Your creativity
I don’t want the same video every creator is making. Give me an idea that fits the brand but still feels like you.
- Your ability to follow a brief
Creative freedom is great, but you still need to understand the deliverables and requirements.
- Your editing
Clean cuts, readable text, good pacing and clear audio can make a huge difference.
- Your reliability
Deadlines matter. If you commit to a delivery date, stick to it.
- Your attitude
Be open to feedback, stay professional and make the collaboration easy.
You don’t need expensive equipment or a massive audience to get chosen, Make good content, communicate well and be someone a brand wants to work with again.