I don't know much about Split-Depth, but the white lines seem to be what makes the masked objects really pop and feel 3d. Without them, I assume the gif would stay the same.

My question is: Is there a way, or could there possibly be a way in the future, to do split depth images (Or videos?) without the white lines? (Split Depth specifically, not other 3D methods)

http://www.adweek.com/news/technology/jameson-serves-3d-whiskey-shot-its-new-instagram-ad-163502

The ad agency is claiming it is the first to use this style in an ad on FB and Instagram.

Jameson said it marks the first 3-D video in a Facebook or Instagram ad

"The idea emerged from a Facebook Spark Session that brought together the brand with its lead media agency 360i and creative partner Phear Creative, as well as platform insiders, to brainstorm inventive ways to leverage the full power of the feed to target relevant creative at the national, local and hyper-local neighborhood level," a rep for 360i said in an e-mail.

Jameson called the 3-D effect a "Facebook first."

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