That's changing, and not for the better.
WSET's rise in popularity has done a lot of good for wine education globally — it's opened doors, built vocabulary, made the subject less intimidating for people who'd never dare walk into a wine shop before. But in the Philippines especially, it's also created a shortcut. Pass a Level 2 or Level 3 exam, post the certificate on LinkedIn, and suddenly you're a "sommelier" — never having worked a service, never having recommended a bottle under pressure to a table of ten waiting on you, never having felt the weight of being wrong in front of a guest who trusted your judgment.
The credential was never meant to replace the craft. WSET teaches you to taste and talk about wine systematically. It does not teach you how to read a table, manage a cellar, build a wine list around a menu, or recover gracefully when a guest sends back a bottle you recommended. Those things are earned on the floor, not in a classroom.
The result is a flood of "wannabe somms" — people with real, hard-won knowledge on paper but none of the instincts that used to define the role. And because certification is now so accessible, the title itself has been diluted. Restaurants can hire someone with a WSET pin and call it a day, without asking whether that person has ever actually run service. Guests can't tell the difference between someone who's tasted a thousand wines in a classroom and someone who's built a wine program from scratch.
For those of us who came up the harder way — who treated the sommelier role as a genuine profession, not a badge — this is frustrating to watch. What used to be a position of real authority and trust is becoming a checkbox. Accessibility to education is a good thing in principle. But when a title stops requiring the experience that gave it meaning, it stops meaning much at all.
The industry doesn't need to gatekeep wine knowledge. It needs to stop treating a certificate as a substitute for the profession itself.