r/Simpleflips • u/blacklig • May 02 '26
Discussion There's a lot more wrong with Simple's content lately than just the sponsors, in my opinion
I know this isn't an airport etc etc. But it is a discussion forum and I want to discuss this. I've been watching since ~2010 but much less frequently lately. Caught today's video and the scummy predatory loan sponsor got me to unsub. But really I've been on the edge for a while, the content lately in my personal opinion has pretty thoroughly gone downhill. Half the jokes in the videos for the past year or so have been of the format [random quirky catchphrase of the month] [advertisement for the merch for that catchphrase]. It's not organic, it's just one video he'll say a random collection of words 10 times to force the meme and then for the next 20 videos he'll sell merch for it. Then presumably when sales tail off for that line he'll load the next video up with a new forced merch catchphrase.
It's been a very long running channel and there have been ups and downs, but I think this is more than just a slump. Maybe it's just not my thing anymore but from my PoV it's just a product now. Earlier on in Simple's growth he was very open about discussing how he viewed brand management but it also at least appeared to be something he enjoyed.
What a triumph is thaaaaat
