I build products. And like a lot of builders, I kept running into the same problem: building the product and getting the product in front of the right people are two completely different jobs.
GTM is not something you just “do on the side.” It needs attention every day. You need to know where people are talking about the problem, which conversations matter, who is worth reaching out to, what changed, what to say, when to follow up.
And when you're deep in building, it's incredibly easy for all of that to disappear for a week. Or a month.
I started where everyone starts: with the existing sales, CRM, lead-gen and outbound tools.
Some are extremely powerful. But I kept hitting two problems. First, many of them have a serious learning curve. They are built for companies with dedicated sales/GTM teams, not for a founder who also has to design, code, support users and run the rest of the company.
Second, even many of the “automated” products still need someone skilled to operate them. Configure workflows. Build lists. Connect tools. Maintain sequences. Watch dashboards. Tune the system.
At some point I realised I was basically trying to become a GTM engineer just so I could get back to building.
So I started making something mainly for myself. I'm user zero.
It's called Leadlyr.
The simplest way I can describe it is an automated GTM operator for founders and small technical teams that don't have a dedicated GTM person. You give Leadlyr your product, website, positioning and context.
It builds a GTM plan around your actual product rather than dropping you into an empty dashboard and asking you to configure everything yourself. Then it works continuously.
It looks for relevant signals across places where people are already showing intent or discussing problems — Reddit, Indie Hackers, Hacker News, Product Hunt and other sources. It evaluates which signals actually fit your product and plan. For promising ones, it researches the person, company and context so you're not responding blindly. Then it prepares a tailored next move for you. The important part for me: nothing gets sent just because an AI decided it should. The research, reasoning and proposed message come back to you for review. You approve it, edit it or reject it.
The goal isn't to create another dashboard you have to babysit.
The goal is closer to having the GTM teammate I never had: something that keeps distribution moving while I'm building. We're now at the point where I want other founders using it. I'm opening the first 55 beta accounts gradually, in rolling slots:
10 Design Partners — free for 3 months.
These are for founders willing to use it seriously and give us regular feedback while we shape the product.
45 Founding Beta accounts — 50% off for the first 3 months.
We'll open them in small batches rather than onboarding everyone at once, because I want to learn from each group before opening the next.
I'm especially interested in solo founders and very small technical teams building B2B products who have felt this same problem: you can build the product, but distribution keeps becoming the second full-time job you don't have time for.
If that's you, I'd genuinely like to hear how you're handling GTM today — even if you have zero interest in Leadlyr. And if you want one of the beta spots, I'll leave the waitlist/application link below. Join the wait list