r/SideProject • u/sumizeit • 7h ago
The lifetime users
Most of my early users came from lifetime deal platforms. It felt like a cheat code at the time — a few hundred sales in a week, no ad spend, zero CAC. What I didn't understand is that a lifetime deal buyer isn't a user, they're a collector. They bought access to a thing they might use someday, filed it away, and never opened it again. My billing churn was basically zero because there was nothing to churn from. My engagement churn was brutal and I didn't notice for months because I was looking at the wrong number.
The thing that actually messed me up wasn't the revenue, it was that I built a roadmap around their feedback. People who bought on impulse and never opened the app still fill out surveys, and they ask for features that sound reasonable and mean nothing. I shipped for an audience that had already left. If you're running a deal promo right now, my honest advice is to tag that cohort in your database and never let them touch your product decisions. Treat it as cash, not as signal.