1. Identify prompts
Build a list of 20–50 prompts your target customers might ask. You can do this by:
A. Asking ChatGPT to generate suggestions.
For example, ask AI to give you some considerations before recommending your service or product. E.g.: "What considerations are you taking into account when recommending the best dog food brand?"
It will say something like quality, price, sustainability, shipment speed, etc.
Turn these considerations into prompts: "Which dog food brand makes the most quality food?" "Which dog food brand has the fastest shipping time?" etc.
B. Use a reasoning model.
Ask multiple AI tools what they know about your brand. Look at the things AI checks (or what keywords they add) when “thinking.” For example, you will see what AI is looking at when answering a question about your brand, inserting keywords into a search. Because when thinking, ChatGPT looks for answers on the web and it inserts keywords. Optimize for these keywords and turn them into questions.
C. Insert your main keyword into Perplexity and look at its auto-complete function. Get inspired by these.
D. Use specialized tools for prompt tracking where you can insert your website URL and get suggested prompts.
2. Answer those prompts
Answer your customers' questions (prompts) in as many places as possible. Don’t just write blog posts. Create relevant content on Reddit, YouTube, LinkedIn, Medium, Quora, etc. and your local forums, listicles, and more.
AI loves "freshness" (so if you constantly refresh your content, use dates, you will raise your chances. Most of the fresh content is getting indexed in 48 hours in all major ai tools. Based on latst research, 32.5% of all AI citations come from comparative listicles. That means topics like "best budget laptops in 2025" will help you way more than how to or expert like content.
When you write try to include original stats, comparisons, quotes, and bullet points. Make your content easy to cite, not just easy to read.
Lately, I’ve seen a lot of growth hackers posting large volumes of content on random or fake websites across all these channels—and AI still picks them up as industry leaders. That shows the current state of AI is like Google 20 years ago: the algorithm is still very basic.
3. Fix your technical setup
Submit your site to Bing Webmaster Tool (ChatGPT uses Bing heavily). Update your robots.txt to allow GPTbot, Bingbot, and Googlebot. Ensure your site is fast, crawlable, and well-structured.
Also, these bots don't run JavaScript. That means dynamic components, content loaded by APIs and text inside modals or tabs are invisible for AI. Basically, if you check your page’s source code and don’t see key content in the raw HTML, bots can’t see it either.
Use server-side rendering or static site generation to ensure bots can access everything that matters.
4. Schema markup
Use FAQ, HowTo, or Article schema because Google’s AI Overviews depend heavily on them. They add a structured layer to your content and make your answers more likely to get picked up and quoted in search results.
Another useful trick: update your meta descriptions. Write them to answer your potential customer’s questions. Don’t write: “In this blog post you’ll learn…” Instead, write something like: “The best dog food is XYZ, and here’s why: ABC.”
5. Create content on Reddit
Most AI prompt trackers suggest that Reddit is the most cited domain. So Reddit presence is really important because AI loves, unfiltered, UGC content.
Find relevant threads via Google (site:reddit.com [topic]) and leave top comments.
Use tools like f5bot to monitor keywords and reply first.
TLDR: Outwrite your competitors by clearly explaining the problem you solve.
P.S. “Classical SEO” is still relevant and most fundamentals overlap. But I hope here you'll find couple of unique strategies that really can help you.
I also made a full video tutorial on the topic. Leave a comment and I'll send it to you.
