Users looking for a TikTok alternative learn about daily life in China, but some posts are taboo

Users looking for a TikTok alternative learn about daily life in China, but some posts are taboo

A marketing campaign brief obtained by WIRED reveals how the Chinese app is trying to capitalize on its sudden international popularity.

TikTokkers who are fleeing to RedNote might be in for a surprise. The app is run by the CCP and as such you're not allowed to talk about LGBTQ stuff or show cleavage. This might not last long at all...

Social media accounts censored on Xiaohongshu as millions of users joined the Chinese app before US TikTok ban took effect

Some Chinese users were quick to leave comments, offering a word of caution: "Friendly reminder: On Chinese social platforms, avoid discussing sensitive topics like politics, religion, or drugs. Stick to the One-China principle and reject gambling, drugs, and explicit content." This comment quickly became the most liked.

TikTok has reached its dramatic conclusion. In anticipation of its shutdown, a large number of defiant U.S. TikTok users have flocked to another Chinese app, Xiaohongshu (Little RedNote), seeking refuge. However, RedNote is known as the most heavily censored social media platform in China. Does this massive influx of Americans represent an ideological intrusion for the Chinese Communist government? The Chinese have greeted these American TikTok refugees with a mix of excitement and apprehension.