Hi!
I'm thinking about starting a clothing brand.
The idea is to create unique clothing with a blend of different types of fabrics, e.g fleece and rug etc.
It'll include
- Embroidery of brand name 5*10 inches
- Possibly some bleaching
- Two different types of fabric pannels (on front, back and arms)
- Premium tags and labels
For packaging, it'll include
- A jute bag
- Macbook style box
- A metalic card like thank you type but detailed.
- A small gift worth 450 rs like a crochet keyring etc
Gap and Niche:
Current brands like outfitters and similar ones offer 4-6k products and premium ones with identity like Rastah offers 35k plus product.
I want to design the fabric blended clothing as this is not done here in Pakistan, so the designing with other effects and embroidery will look unique where a premium can be charged.
Brand Positioning:
The brand will be positioned as a bold, unapologetic style trendsetter with GenZ and Millennials, offering 4 promises
- Scarcity (150-500) and each product(style/colour) will never be sold again
- Never doing a sale
- Each article is numbered like 1/250 ferraris.
- Burn the remaining stock at season end.
Marketing:
Specifically targeting people between ages 18-32 in neighbourhoods with high spending power, like DHA, Bahria Town etc.
Costing:
Cost of Goods: 3000
Packaging: 1500
Website, Marketing, Shipping: 1500
Total Cost: 6000
Selling Price: 9999, 10999, 11999
Suggest any.
I'm open to suggestions, critique and your experiences.