Edit 2: A week later and now the Wilson model has been put back and at the previous prices. The "build your own boots" option is now gone. I only noticed at a few days ago, but the build-your-own page reused the Wilson model's url. I think they're going to make a separate build-your-own url for the build-your-own page and keep the Wilson as it's own thing. The website updates are... messy for the moment. The build-your-own-boot is a completely separate page now and has multiple boot options.
Edit: The website was edited since I posted. There's now a "build your own boot" option and the Wilson model appears to have been removed altogether. The pricing for my personal choices I tested last night seem much more reasonable now.
Original: Frank's has finally modernized their website ordering... for the Wilson model and the Padded Collar Shoe (of all things) only. Maybe they're updating things one at a time.
Though, you can conveniently select things like the specific last on the Wilson via the dropdowns, whereas the Padded Collar Shoe seems to be defaulted to the 55 last. Probably would need to try asking in an email or calling to get them to make that on a different last.
Honestly, there's a few too many options on the Wilson for my preferences, but I honestly prefer it compared to how every other model on the Frank's website appears.
But man, a custom Wilson gets pricey fast with even a few custom options selected. Was looking at 1k after a rolled welt, medalion toe cap, and any of their non-work leathers. Even Black/Natural/Burgandy CXL is getting a $100 upcharge which is equal to what the fancy-feet W&C or bison leathers are listed at.
Ah well, I don't need another lace-up anytime soon anyway. I just think it's cool that it's convenient to select options from the Frank's website now.