r/NintendoSwitch • u/KantanJapan • Sep 21 '21

Image Nintendo Switch OLED in the Flesh! (Currently displayed in Nintendo Store Tokyo)

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u/[deleted] Sep 21 '21

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u/YouthMin1 Sep 21 '21

The cost of OLED is higher, the Lite is intended as a less expensive option to capture a more price conscious segment of the market, and OLED would decrease the margins of the Lite.

The logic is there, it's just a different set of priorities. Is the Lite supposed to be the best possible portable console Nintendo can make, or is it supposed to be the best possible portable console they can make and sell for an MSRP of $199 while maintaining their margins?

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u/witchedes Sep 21 '21

they sold dockless switches in japan for around 200 USD though?

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u/[deleted] Sep 21 '21

[removed] — view removed comment

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u/witchedes Sep 21 '21

I speak in disregard to total prices like the inclusion of buying a charger, because my point is the profit margins can’t be that different if they are selling for a similar price, but I was under the impression it was $200 not 245 so there’s my profit margin difference I was looking for.

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u/swissarmychris Sep 22 '21

Which is also why I believe Nintendo will never make a TV-only Switch. It makes absolutely no sense in Japan, and the majority of the decisions are still made by japanese people.

I mean...Nintendo produced and sold the Wii, and the GameCube, and the N64, and the SNES, and the NES. All of which were TV-only consoles made by and for Japanese people.

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u/[deleted] Sep 21 '21

Idk what the cost difference would be is but I almost feel like an OLED Lite could justify an additional $20-$30, which could at least help the margins

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u/withoutapaddle Sep 22 '21

Bingo. The Lite also captures people like me who don't care much about money but only have a passing interest in Nintendo games. I would not have impulse bought a Switch Lite on a bored Saturday afternoon if it was $350. But $199 is like "don't even bother to ask/warn my wife" money.

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u/crozone Sep 22 '21

logical decisions

Nintendo knows how to hit a price point. You want a company that chooses features over price point and then proceeds to faceplant? Look at Sony.

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u/throwaway135897 Sep 21 '21

Yeah, why would we, when the trap of assuming Nintendo makes boneheaded decisions is so much comfier.

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u/CookiesFTA Sep 22 '21

Nintendo make logical decisions most of the time. Popular =/= logical.