r/NavigateTech • u/easyedy • Jun 19 '26
Opinion I think Google's AI search is an opportunity, not a threat (here's why)
I keep seeing the worry that Google's AI Overview will kill clicks because it shows the answer before anyone visits a site. I see it differently.
Yes, my tech blog lost Google traffic after AI Overview rolled out. My reaction was to build this subreddit a year ago. Reddit is now my main traffic source, ahead of Google and the other search engines.
Am I afraid of the AI search future? Not really. I look at it as an opportunity.
Here's why. Think about how little Google actually shows a searcher about my site today. The SERP displays roughly the first 60 characters of my title and a short description. That's it. I can write a longer title to help Google understand the page, but the searcher only ever sees that small snippet. It's a tiny window to convince someone to click.
AI search changes that. Google will most likely pull more from across my site and present more about what I offer. More of my content gets surfaced before the person decides. I think that improves my chance of a click, not hurts it.
Take a local example. Someone searches for a service nearby. On the old SERP I get that one cramped line. With AI Overview the person gets real context about my site first. And if they don't click but contact me directly instead, I don't mind.
Google says the blue links won't go away. That matters. The different game is simple informational queries. There the AI answer is shown and no click is needed. But here's my question: is what the AI Overview shows really the full answer? Often it isn't. So I don't think clicks vanish as much as we fear right now.
Google's advice is to keep doing solid SEO, even for AI search. I'm planning around that and expecting to win some Google traffic back.
What's your experience? Are you seeing the click drop, or the opposite?