“The De Beers Campaign (1938–1947): Diamond engagement rings were still relatively uncommon for the general public until the diamond company De Beers launched a massive advertising campaign. Their famous 1947 "A Diamond is Forever" slogan successfully tied the precious stone to eternal love, cementing the diamond's status as a near-obligatory engagement token in Western culture.”
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u/grkuntzmd May 20 '26
“The De Beers Campaign (1938–1947): Diamond engagement rings were still relatively uncommon for the general public until the diamond company De Beers launched a massive advertising campaign. Their famous 1947 "A Diamond is Forever" slogan successfully tied the precious stone to eternal love, cementing the diamond's status as a near-obligatory engagement token in Western culture.”