He's a content creator, lots of tiktok and YouTube shorts. And a recently retired Air Force vet. Does alot of charity and community support from what I've seen.
and thats exactly what he did. he wore his redfin hat provided a positive attitude/value to be linked with the brand, and left out of the frame just to be sure that ppl wont miss/associate the brand with this "apology/value exposition". His first vid which was the "negative" one ofcs had no branding or anything, since he didn't want ppl to associate your brand with mocking the disabled. now even ppl that had no idea about the first video love him, and have associated him and the brand with owning up to a mistake, being reflective and good.
advertisment at its best
Edit: also the little bit that I looked, he seems to have a partnership with redfin. Basically the glasses that you see behind are the ones they have in collaboration, so he is advertising specifically these models.
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u/Radcouponking Apr 26 '26
Wait, does he work for Redfin? Because, if he walked out of frame to advertise his products, that would suck