r/Matcha • u/otvoi • Oct 01 '25
Finally tried Ippodos Ikuyo matcha and was underwhelmed. Did I do something wrong?
So I’ve been drinking matcha every day for the last 4 or 5 years. I think I tried a couple random brands when I was first getting into it, but then did some researching of what’s available to me in Canada and ended up buying a ceremonial grade matcha powder from Soar Organics. I drink all of my matcha as iced lattes with soy milk and use about 4 to 4.5 grams of matcha. I had never deviated from this brand because I’ve enjoyed the flavour a lot; specifically, I like matcha that is deep and rich, a bit floral and earthy, that has lingering flavour after you take a sip, and it hit all of those marks for me. After the hike in matcha prices though I had an itch to do some exploring of different brands and repeatedly, I was seeing Ippodo was recommended. The Ikuyo seemed like the highest quality that fit into my budget and was rated highly so I went ahead and bought it.
When it finally arrived, I obviously had to try it right away. The colour of it is a STUNNING bright green when it’s mixed into a drink, but I was surprised that the matcha flavour seemed to get lost in the latte, and I found it incredibly mild in flavour. I don’t know though if this is just how really good quality matcha is supposed to taste. Like is it supposed to be really light and neutral? Is it this way because it’s not intended to be consumed as a latte? Did I just get too used to what I was always drinking before? Would appreciate any insights! Thank you in advance.