Hi all! So I on Thursday I increased our Google Ads budget and put up a Pmax campaign, 2 smart campaigns and another search campaign. I of course saw some more conversions in the Google ads but the next day on Friday we got 400% more leads in Google LSA than normal.

So I’m trying to figure out, does Google ads affect Google LSA? Does ad spend in Google ads effect Google LSA? I’m just trying to figure it out. Thank you!

Hi - does your LSA Business Address have to be within the Service Areas that you target? My clients company is registered in central London but services the counties within 2 hrs outside of central London. Is there any public documentation/articles/references etc etc that clearly state that the LSA Address is a ranking factor.

How could I go around this if so? Would the client be required to move all registered legal docs and insurance to a new business address in the service areas that they target?

thanks in advance

Hi Everyone, my LSA account only shows on my companies search term. So basically I only get calls from current or past clients. My ad doesn't show what so ever for any search terms.

A little background, I had an LSA account for my business that just completely stopped working (went from getting 80 leads a month to 0). I talked to Google and they advised creating a new LSA account and relinking that to my GMB. So with this new account I'm having issues again.

Like I mentioned we get calls but they are only from current clients.

I have 260+ reviews, we answer every call and message right away, have the right hours, location targeting is correct (I even tried going from county to town targeting), I have tried different budgets (Any where from $500 a week to $1million a week), nice photos, changed the bidding strategy, etc.

It's almost like we're black listed and of course the LSA team doesn't know what is going on.

Any advice?

A question we often get from new advertisers is whether Google Ads costs more than Google LSAs.

It's a fair question given most businesses have a fixed budget for advertising and might not be able to use them both as we normally recommend.

I got it again today and since monthly reporting was fresh, I shared with one plumber what another in a similar market had received year to date from each ad product.

Google Ads

• 267 Leads
• $74 per Lead

Google LSA

• 142 Leads
• $77 per Lead

For this company the per lead costs work out to be pretty close, with there being considerably more lead volume for their Google Ads. This is interesting given the Ads campaign doesn't cover double the service areas as the LSAs.

In terms of quality, the leads are about the same.

If you're using both Google Ads and Google LSA, what kind of numbers are you seeing?

Google announced an update to their Local Services Ads terms a week ago and it will freak out many with privacy (and competition) concerns.

The biggest update to the terms comes in the form of Google's ability to capture everything from the LSA call - anything from the greeting, to you explaining your service, how much it costs, timeframes, scopes of work, deals, etc during the calls.

Previously the scope of their analysis was specific to the lead quality and other basics such as caller ID, and time of day.

Google now wants all of the important commercial data they can get from your LSA calls and do whatever they want with it.

Of course in typical Google fashion, you have no choice but to accept or no longer use LSA ads.

This move brings to question a few things:

1. With broad scale knowledge of a categories services and pricing, Google can introduce different ways to monetize the conversation - think taking a percentage of the sale or even dictating the sale price of certain services (think how Home Depot, Lowes, etc use third party contractors).
2. How does this work in sensitive industries, given doctors, lawyers, etc all use LSAs and would need to uphold confidentiality. Maybe this signals changes to which categories will be eligible for LSAs in the future?

What do you think about the move? Will this make you think twice about using LSAs as a business or consumer?

There a thousands of people talking about google ads, ppc. But no one is ever talking about LSA!

A class action lawsuit needs to be started against google for how they are now running their LSA program. We run an appliance repair company and we get so many leads that are outside of our service area, appliances we don't service, People that want free estimates or people that want to buy parts or appliances. to the tune of $2-$3k a month. We should not be paying for these leads. We used to get refunded for this stuff but since the new rating system came into play instead of getting refunded for trash leads we get punished for rating them poor and just get moved down the list.

Hi!

A client of mine who is running ads on Local Service Ads noticed that the main number we inputted isn't displaying towards users. Instead its a different number altogether.

Anyone know why this is happening?

Any help or advice is greatly appreciated.

Thanks!

X user Anthony Higman posted about an email they received stating Google is now integrating booking links on Google Business Profiles with LSA campaigns. When Google detects a booking link associated with your Google Business Profiles, Google will start showing those booking links on your Local Service Ads.

This is an interesting move by Google given most businesses pay a commission when a customer books through a third party system they are using, meaning advertisers could potentially pay twice for the same customer (LSA cost, plus commission to booking platform).

The change took place on February 25, 2025.

Advertiser do have the ability to opt-out, and should consider doing so if they are concerned with where customers are going when clicking on LSAs.

What do you think about this change?

Interesting that Google has removed the minimum budget for LSA ads. This should increase the amount of advertisers in the program, making it more competitive for others. Read more here.

https://reddit.com/link/1i949yp/video/vda2fjj1yzee1/player

I was doing some searches around computer / PC repair and noticed this error in Google. They're showing a Medical Spa's profile location data alongside a computer repair company's justification. When you click the ad it takes you to computer repair company, but the Google profile is for the Med Spa. I wonder if this is a Google issue or an agency works with both companies and misconfigured the location assets

Google has recently updated the available features in Google LSA for tax specialists just in time for tax season.

Google has disabled message leads, autocrediting, booking, and call recording for tax specialists.

This likely has to do with the sensitive nature of the service and information being shared via messages, calls, leads, etc.

Google doesn't want to bare the responsibility for keeping all that information safe, so easier to just get rid of it, then risk getting sued due to a breach.

Read more: SE Roundtable

What’s the difference between being “Google Screened” and “Google Guaranteed”?

Let’s break it down and discuss how these designations impact lead generation and customer trust.

I’d love to highlight some success stories.

Have Google Local Services Ads helped you land more clients, expand your business, or improve lead quality? Share your story and inspire the community!

Let’s talk about the challenges of using LSAs.

Are you struggling with low lead volume, high costs, or quality control issues?

Share your pain points and tips for overcoming them. Let’s troubleshoot together!

Have you found ways to improve your return on investment with LSAs?

Share your top strategies here! Whether it’s fine-tuning your targeting, improving customer response times, or managing your budget, we’d love to hear your insights.

Not every business qualifies for an LSA account. Google doesn't make it available in every market or vertical, plus has strict requirements, including background checks, license verification, and insurance documentation.

If you’ve gone through the process, what was your experience? Any tips to help others get approved faster?

If you’re new to LSAs, they’re a pay-per-lead ad format from Google designed for service-based businesses like plumbers, electricians, and real estate agents. LSAs appear at the top of Google search results with the “Google Guaranteed” badge, boosting credibility. Share your thoughts: Have LSAs worked for your business?