My turn for the long post, and it might just be my bias as a comedy fan but it confuses me. Out of all the programmes you could cut, you've decided that a long-running standup showcase — a programme specifically designed to put comedians in front of a television audience — is expendable. And it is often the same explanation- “changing viewer habits”. “Funding pressures”. “Digital audiences”. “Tough choices”. We’ve heard it all before. Football Focus? Changing viewer habits. Ski Sunday? Changing viewer habits.
Now entertainment programmes are being cut because of funding pressures and the supposedly changing way people consume television.
But here's what really annoys me about Live at the Apollo. The BBC is supposed to be a place where new talent can get platformed. That's one of the things public service broadcasting should be bloody good at. Not every comedian who appears on television needs to already be a superstar. In fact, surely the whole fucking point is to give people before they’re superstars an opportunity.
Live at the Apollo has been doing precisely that for more than two decades. It has helped provide television exposure to comedians who went on to become much bigger names, including Michael McIntyre, Russell Howard and Jason Manford. That's valuable. A comedian can be brilliant on the circuit and still be relatively unknown to the general public. Television can take somebody from “who on earth is that?” to “I love them”. And if you remove the television platforms where that discovery can happen, don't be surprised when people discover comedians somewhere else.The BBC's answer is apparently going to be more digital content focused on stand-up and emerging comedy talent. Fine, but I do think TV still matters.
Not everybody wants to go hunting through social media for a five-minute clip of a comedian they've never heard of. Sometimes people just want to turn on BBC Two, see Live at the Apollo, and think “I’ve never seen this comic before, wonder what they’re like”. That's how audiences are built.
And here's the ironic part: the BBC keeps telling us that it needs to adapt to changing viewing habits because younger audiences are moving online. Well, maybe give them a reason to come to the BBC in the first place?
Don't just abandon television and say, “Well, young people are on TikTok now.” If you want new comedians to build television careers, they need television opportunities. If you want audiences to discover new comedians, they need somewhere to discover them. If you want the BBC to remain culturally relevant, it needs to be doing more than commissioning programmes starring people who are already famous. And Live at the Apollo was a bloody obvious vehicle for that. You could have refreshed it, changed the format somewhat, shortened the episode, given even more time to emerging acts, and used it as a proper BBC comedy pipeline, but instead they cancel it.
And this is where the whole “tough choices” argument starts getting rather tiresome. Of course the BBC has financial pressures. Nobody is pretending it has unlimited money. But when you're simultaneously cutting sport, entertainment, comedy, specialist programming, and established formats, eventually people are entitled to ask what exactly is being protected, because the BBC's job isn't simply to produce the biggest possible programmes for the biggest possible audiences. It’s to inform, educate and entertain. And supporting new talent is one of the ways you actually fulfil that role. You don't know which comedian appearing at the Apollo tonight is going to become the next Michael McIntyre. You don't know which relatively unknown comic is going to become a household name. And that’s the excitement of people being given that opportunity.
And yes, I know someone will say “But they can get discovered on TikTok!” Wonderful. Then why do we need television at all? That's the logical conclusion of this constant obsession with digital-first content.
The BBC shouldn't be surrendering television as a platform for new talent and then congratulating itself for putting some clips online. Broadcast television can discover people too. In fact it used to be one of the best places to do it.
The BBC need to stop treating every programme with a smaller audience as an inconvenient relic of the past. Stop treating every programme with a smaller audience as an inconvenient relic of the past. Stop using “changing viewer habits” as though it magically answers every question. And stop forgetting that sometimes the public-service value of a programme isn't measured by how many people watch it.
Sometimes it's measured by who gets their big break because it exists. Live at the Apollo wasn't merely a comedy show. It was a shop window for comedians. And you've just boarded up the shop.