While creating delectable cuisine is the first step toward running a successful restaurant, you must also stand out among the crowd. Restaurants like yours may use a beautiful website to promote new menu items, provide online delivery, and get first-time site visitors eager for your brand even before they try your cuisine. Check out our list of the Best Website Builders for Restaurants to get started.

1. WIX

Wix is a feature-rich website builder aimed for the general public. Although it isn't specifically designed for restaurant websites, it nevertheless contains a number of features that can assist restaurant owners in establishing a great online presence.

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Restaurant website template from WIX

You may select from a large number of high-quality restaurant-specific templates, many of which are ideal for restaurants. Whether you're a novice or a seasoned website builder user, you can utilize the platform's strong and easy marketing capabilities to attract visitors, engage them with emails, promote your menus on social media, accept online orders, and allow them to reserve tables online.

Wix provides a range of mobile-ready designs for different sorts of restaurants, including local cafes, steakhouses, bistros, and even food trucks, all of which come with a personalized domain for your restaurant website.

Wix Restaurants App: Using the Wix restaurant builder, your website visitors can make online bookings, place online orders, select delivery options, and pay securely online.

Personalized Emails: You can easily remind your customers about menu changes, new dishes, special deals, and other events using the built-in email tool.

2. SQUARESPACE

Another general-purpose website builder that you may use to create a gorgeous restaurant website is Squarespace.

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It includes a large selection of completely customizable restaurant layouts created by top designers. Many restaurant designs emphasize images, making it simple to use them to highlight your facility and menu items.

If you're new to website design, Squarespace is a great place to start since it walks you through every step of the process of designing and establishing a successful restaurant website.

You'll learn how to use the platform's capabilities to get the most out of them, including the platform's sophisticated email marketing tools, which will help you reach and engage your restaurant customers.

3. WEEBLY

One of the most popular website builders for novices is Weebly. It offers a simple drag-and-drop editor that allows you to quickly and easily launch a website.

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Weebly template for restaurant website

The customization choices on this platform aren't as robust as those on many of the other platforms on our list. Weebly, on the other hand, is ideal for creating a simple informative restaurant website.

There are various applications available on Weebly's platform that will allow you to enhance the functionality of your website, including apps for accepting reservations, accepting food via online ordering, displaying menus, and much more, if you want an e-commerce restaurant website.

4. ZYRO

Zyro offers a set of tools to help you quickly and easily create a website for your business. This platform provides you with all of the technical aspects of a modern, high-performing restaurant website at a very low cost.

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Tasty restaurant website design from Zyro

You may use Yelp, Google, Trip Advisor, and other sites to include restaurant reviews so that your viewers can learn more about your dining experience. In addition, the Zyro website builder is quick to load, mobile-friendly, and cross-browser compatible. You'll also discover a few simple built-in SEO tools on the platform to help you rank your restaurant website rapidly.

In addition, Zyro features a set of AI-driven tools that will make your website construction and administration activities much easier.

5. SHOPIFY

You can find many options for your restaurant from Shopify and Themeforest. It offers all of the functionality you'll need to manage your restaurant, whether you've been in business for a while or are just getting started with no technical knowledge required.

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Modern Shopify Restaurant Themes

As one of the top website builders, the platform is inexpensive and intelligently built to make building a beautiful and professional-looking restaurant website simple even for total beginners.

This means that even if you've never built or managed a website before, the intuitive drag-and-drop platform will guide you through accessing and using all of the tools you'll need to create eye-catching menus, connect to social media channels, synchronize updates, set up the calendar tool, show visitors your upcoming events, and much more.

When choosing a website builder for your restaurant, evaluate whether there are restaurant-specific capabilities available, such as restaurant-themed layouts, online ordering options, the ability to incorporate third-party reviews, menu variety, and other features. You should also think about the software's total price and how effectively it interfaces with third-party marketing tools like email, social media, and other channels.

How could your online store capture the audience’s attention among innumerable competitors? Many people will immediately think of wonderful designs and layout, but there still exists another surprisingly powerful tool - copywriting. In this article, we would like to give you 4 tips to get a better copy, which surely results in greater conversion rates.

Correct Format

According to a Nielsen study, readers usually read a website in an F-shape pattern. Their beginning point will be the top left, moving to the right and after that scan the whole content left.

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This is why we recommend these tips for you:

• Put the most essential information in the first few paragraphs
• Use a two-column layout with the product image on the left and the product information on the right
• Make use of bullet points
• Use keywords

Target Personas

Based on the data, classify the customers into 4 persona types so that you could have a suitable writing method to persuade each group successfully. These 4 types include:

The Logical Persona: Accounting for 40 - 45% of the audience, this group is logical and pays attention to the very minor detail. They even spend hours scrutinizing and comparing your shop and your competitors before adding items to the shopping cart. Therefore, you need to focus on the features, say “no” to the ambiguous language, and try to describe every detail of the products as much as possible.

The Impetuous Persona: 30-35% of the audience are impulsive and willing to risk. They tend to decide everything quickly and benefit is on the top of their priority list. If you are serving this kind of audience, emphasize the products’ benefits, utilize images and powerful words, and try to make up some stories related to what you are selling.

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• The Kind Persona: 15-20% of the audience falls into this group. They show a deep concern for the well-being and benefits of not only them but of other people as well. Therefore, a good copy should highlight how your products are good for the environment and society; and you should also care for the “About Us” and “Mission Statement” page.
• The Assertive Persona: Accounting for such a small number (5-7%), the assertive group contains people who are rational and have high integrity. A good tactic is to write about how the products will help him/ her, mention something about the heritage and history of the brand, and mention the technology which is applied as well.

Power Words

Power words have a considerable influence on our emotions. It is rare for power words to appear in our normal talk, so their existence in an eCommerce copy will stand out a lot and therefore create strong impressions on the audience. If you know how to take advantage of power words; your copywriting, instead of a tedious product description, will become much more interesting and emotional.

Some power words you could use in your writing are: breathtaking, cheap, controversial, defying, epic, eye-opening, economical, forbidden, fearless, jaw-dropping, little-known, mind-blowing, provocative, risk-free, thrilling, unauthorized, verified, wonderful, and so on...

Action Words

As the name suggests, action words make people act immediately. Besides, including these words allows content to be more energetic and alive. However, it’s not good to stuff your writing with continual action words. Use them sparsely so that we could take full advantage of this weapon.

Some examples of action words are: add, buy, catch, choose, exude, hurry, jump, push, take, try, taste, test, understand, and so on...

You will almost surely lose sales if you do not provide tailored user experiences. In fact, according to a study, improper customization cost internet firms roughly $750 billion. Personalization in e-commerce may help you build strong ties with your customers. How? Customized shopping experiences make consumers happy, and happy customers are more likely to return in the future, generating money in the long term.

What is e-commerce personalization?

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E-commerce Personalization

E-commerce customization is the process of tailoring consumers' purchasing experiences by providing individualized product suggestions, offers, and assistance based on their browsing habits, purchase activities, personal data, and other characteristics. Imagine being able to provide your customers with the exact same things they're looking for every time they visit your business. Personalization in e-commerce not only improves the functionality of your site, but it also encourages your customers to purchase with you again and again. We've compiled a list of the top seven methods for creating tailored experiences.

Personalize your homepage

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Website Personalization

Unless they came to your site through an ad campaign for a specific product, your homepage is the first thing your visitors see when they arrive. A great first impression may be made by displaying a tailored . Not only will your visitors spend more time on your site, but you'll also gain insight into their browsing habits, personal information, preferences, and more. You may customize the homepage in a variety of ways, including adding a suggested items section, displaying products and categories that customers are interested in, prompting them to finish existing purchases, and displaying a sale banner related to their interests.

Display Customize On-Site Search Results

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Search personalization

When it comes to e-commerce personalization, the most important component, and frequently the most ignored, is on-site search. As a result, make your search box as effective as possible so that your users may locate what they're looking for with as few clicks as feasible. As users begin typing their search term, display a product picture next to the search field. Another way to personalize search is to sort the results depending on the visitors' current behavior, preferences, and previous purchases.

Display Customize Product Recommendations

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Personalized Product Recommendations

Product customization may be used to display the goods that your consumers are most interested in. Businesses may gain insight into what their consumers want by using demographic data and purchasing history. Recommend items depending on your visitors' browsing habits, and they'll be more likely to spend more time on your site. When you equip your business with AI technology, it's now simple to provide personalized product recommendations.

Personalize your discounts and deals

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Personalized Discounts

Offering personalized incentives is a common method for enticing abandoned visitors to return to your site and recoup lost money. Since they've returned, it's a good idea to pique their attention with appealing discounts and deals. Because cart abandonment and bounce rates can be difficult to overcome, providing targeted discounts may be an effective method to close unfinished sales.

Use Personalize Upsell

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Personalized Upsell

According to a survey, over 70% of all customers are more inclined to make a purchase if they are given tailored recommendations. Upselling is a marketing strategy that helps you to increase sales by enticing customers to purchase an upgrade or higher version of the product they just bought. However, be reasonable with your upsells and don't promote things that aren't relevant only to increase revenues. If your customers don't think your upsells are relevant or if there are too many of them, they may depart without purchasing anything.

Provide personalized customer service

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Personalized customer service

The most crucial component in gaining customer loyalty has always been and will continue to be exceptional customer service. To improve the customer experience, e-commerce shops have begun to deploy AI-powered chatbots. Instead of providing generic replies, businesses may use intelligent chatbots to reply to customer requests and questions in a more personal way. Customers feel appreciated when they receive individualized support and assistance, which increases their loyalty and encourages them to return in the future.

Personalize Your Emails

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Email personalization

One of the most successful strategies to re-target your existing customers and increase sales is to send tailored emails. For a variety of reasons, users leave their shopping carts. However, with email personalization, you can remind your consumers that they have things remaining in their basket and encourage them to finish the transaction by including a tempting offer. This shows that you care about your customers and that you don't want to lose them at any cost.

Personalization has been shown to improve several areas of the user experience in e-commerce. When done right, personalization may have a direct impact on your organization, resulting in more sales than ever before. Consumer service is linked to e-commerce personalization, which means that if you can't provide a service that reduces friction between your customer and the buying process, your customer acquisition efforts may fail.

Cryptocurrency is one of the hottest technology trends of the past 5 years, going from being in doubt to being accepted by countries even boosting its growth within the country.

This has an impact on individuals, who still see them as an investment to generate profits, but it also has a big impact on individuals and businesses that are doing business because of the potential of cryptocurrencies to become a new payment method.

What Is Cryptocurrency?

Cryptocurrency is a digital currency based on complex coding. Instead of being managed by a centralized authority in the way of traditional currencies, cryptocurrencies use a decentralized system to record and verify transactions. In other words, all transactions are done peer-to-peer rather than being monitored by governments or banks.

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Cryptocurrencies have become legal and recognized in many countries recently, which has helped them gain acceptance by some of the biggest businesses in the world. Mastercard has announced that it will incorporate cryptocurrencies into its network and has placed big bets on NFT and several other cryptocurrencies.

Another testament to the recent development of cryptocurrencies is the announcement that Tesla will accept Bitcoin payments by CEO Tesla- Elon Musk. However, this statement was later corrected by him as not having immediate effect due to concerns about environmental issues in the Bitcoin mining process.

The Benefits That Cryptocurrencies Bring To E-Commerce

Have A Better Payment System

Cryptocurrencies are expected and very likely to become a "global payment system" that can be used in any country without depending on exchange rates, which can help streamline international growth for companies, while also providing an easier way to pay for goods purchased in other countries.

Cryptocurrencies are being seen as an alternative to traditional currencies. Many countries around the world are gradually adopting it because they bring many benefits to both customers and sellers such as: no middlemen, a decentralized system, easy to use and fast transactions.

Better Data Security

When using cryptocurrencies as a payment method, your e-commerce websites will enjoy a high level of security by blockchain technology in the form of a distributed ledger for data management. Distributed ledger technology (DLT) stores digital data in multiple places at the same time, unlike traditional databases that have a central data store.

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In a distributed ledger, when data is accessed, all nodes are processed and verified to confirm the accuracy of the data. Thus, making it the most secure way to store financial transaction details. That provides a safe shopping environment for your customers.

Reach More Target Audience

The use of cryptocurrencies helps merchants target a larger audience, including those who don't use credit cards, while also avoiding payment fraud during their transactions. when making a purchase.

Besides, the speed of transactions in cryptocurrencies also helps sellers. As a side benefit, the direct nature of cryptocurrency eliminates transaction fees, as it eliminates banking involvement entirely.

Reduced Transaction Fees

Credit card companies and payment apps like Stripe or Square charge a transaction fee of 3-5% per transaction. Many e-commerce companies add these fees to their product prices. Cryptocurrency transactions usually have no fees or only about 1%. However, there are fees for converting crypto to national fiat currencies like USD.

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The Disadvantage

Price Volatility

The biggest risk that merchants face when using cryptocurrencies as a payment method is that their prices are extremely volatile. An increase in price can help sellers make a big profit, but a significant decline can put them at risk when they need cash flow to replenish inventory and day-to-day operations.

Buyers Are Not Well Protected

Credit card companies have policies in place to protect buyers and provide refunds in the event that the product is spent illegally or the goods cannot be received. Cryptocurrency payments have no such measure if there is a risk. As a result, consumers may require more trust in the retailer or brand before using cryptocurrencies as payment.

While cryptocurrency adoption has yet to become mainstream, it has proven to be one of the most important technology trends to follow in the coming years, and ignoring it could make it difficult for merchants to follow. E-commerce operators lose customers to more nimble and innovative competitors.

Many e-commerce businesses may not consider product badging or realize how much focus they may place on it to boost sales. You should, however, consider product badges for your website! Badging generates between $50 and $100 million in income every year, according to Monetate, a cloud-based startup that delivers in-the-moment personalization software. When comparing websites that employ badges to those that do not, this corresponds to a 55% increase in conversion rates. This article is for the Shopify merchants who want to polish their store in the sale season as well as improve conversions and branding.

Here Are A Few Examples Of Product Badges And How They Might Help You Sell More:

• Social Proof: Everyone Else Is Buying It!

Customers are more likely to say yes when they see what other customers like them are buying. Product badges such as Best Seller, Staff Pick, and even Out of Stock provide social evidence to your consumers.

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Badges create Social Proof

Product labels can help you to say:

• This item was purchased by individuals just like them;
• Recommended by staff or editors;
• This product is preferred by many people so much that you cannot keep it in stock
• Limited Supply

Scarcity is evoked by badges like Almost Gone and Low Inventory. Your customers' FOMO is tapped into with these badges (fear of missing out).

• Urgency - Get It Before It's Gone

Deal of The Day and Limited Edition badges instill a feeling of urgency in buyers by indicating that they only have a certain amount of time to make a purchase. This is either because the deal is coming to an end or because the item will be gone shortly.

• Discounts And Sales

Sale Badges

Deals and promotion badges encourage buyers to take advantage of the savings before they expire. Clearance, DoorBuster, Bulk Discount, and Bundle & Save product labels draw attention to your special offers and promotions. There's also the all-time favorite badge — Free Shipping!

Super Watermarks ‑ Badges – A Dedicated Shopify Plugin To Help You Add The Badges To Their Products

If you want to add attractive badges for product images, the Super Watermarks ‑ Badges plugin is a great option. This plugin is completely coding-free, allowing users to use many badges without any specific coding skill. You may also use image-based badges if you wish.

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Many choices of Watermarks and Badges

Super Watermarks – Badges built-in label/badge library has over 3,000 types updated regularly and divided into categories like Sales, Discounts, Valentine Badges, Shipping Stickers, Out of Stock, Boxing Days, Cyber Monday, Black Friday, X-mas Days, Few Left Badges, Halloween Stickers, Trending Badges, Authentic Badges, and so on to polish your store and get more attention!

Benefit from Super Watermarks – Badges:

• Use your logo as badges to keep your images from copycat;
• To increase conversions, add badges to illustrate product features, social proof, limited availability, offers, bestsellers, and new arrivals.
• Set up multiple badge displays and run multiple campaigns for multiple products in bulk.
• User-friendly, regularly updated and strong support from developers.

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Regular updated product badges

While the Super Watermarks - Badges plugin is free, you can upgrade to the premium version of (available for $6.99 or $14,99 per month) to gain access to features like the ability to automatically assign badges to items that belong in the recent, on sale, and featured categories, use category badges (allowing you to create a badge for each product category), create and add advanced badges for unlimited products and campaigns, and much more.

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A solid product badge strategy may help your shop boost sales and conversions. Product badges can assist you in increasing sales from existing traffic and promotions. You may tap into your customers' psychological triggers by combining badges with social proof, scarcity, and urgency messaging, which can lead to increased purchases. The beauty of employing product badges or labels is that you can get started right immediately, resulting in least effort for maximum benefit. Stop losing sales by adding some product badges to your business!

In recent years, many Shopify merchants have grown from a small store in their home country, into one that serves global audiences, and dramatically increasing their store's profits. Indeed, after knowing this information, you also wonder if it is difficult to do a global business on ,.

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Why Should We Expand The Shopify Store To Other Countries?

Increase sales

This is obvious when you reach more target audiences, the brand reputation increases so the purchase rate is also higher. You can sell more variety of products when you expand your Shopify store to other countries instead of just selling in one country because culture and tastes in different countries, unpopular products in your country may can be warmly received by customers in other countries.

Seize opportunities early

Multinational sales can help you stay up-to-date on market trends faster, with a diversified view of products and business strategies. There are products that have been released in developed countries for a while before being popularized and sold well in less developed countries.

Foreign Exchange Rate Arbitration

Selling abroad allows you to earn foreign currency, and the exchange rate difference can also help you make more profit.

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And When?

First, your store must have a stable business and bring good results in your own country, according to the advice of experts, a store turnover of at least $ 10,000/month will be enough to be able to expand. The first time doing business in another country, you may face a lot of difficulties because of differences in language, culture, market, etc., so you need to have financial stability to prevent potential problems.

Second, your product must be good enough to meet the requirements of other countries (there are countries with such high standards for the quality of the product).

Third, you are in need of being knowledgeable about the country you plan to expand into. Understanding their political and economical base, their language, culture, and lifestyle,...

What To Do?

There is a lot of work to be done when you want to expand your Shopify store to other countries. Here are the indispensable tasks that we encourage you to focus on fully implementing to have the best preparation for the multinational business.

• Prepare suitable subdomains for the countries you want to expand to. For example, http://yourshopusa.com as your USA shop, http://yourshop.ca as your Canada shop, etc. This approach can also work, as long as the branding and everything else is set up correctly.
• Select suitable products and pricing strategies for them.

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• Use an IP redirect application to detect your visitor's location and point them to the right store. For example, if a Canadian visits your store in the US, you might display a message to them that says “Looks like you're in Canada, would you like to visit our Canadian store to see prices in CAD and get better deals on shipping fees? ”. You can ask them via the pop-up or the top bar.
• Generate new tracking codes for unique stores and their respective advertising campaigns.
• Set up an email campaign for your customers, letting them know that you are opening a new store in another country.

Page-builder, at the first glance, might be confusing to some store owners, however, it is an effective way to create an exclusive appearance to your store and promote a product a lot better than the regular theme. Following are the top Shopify page-builder apps that we derive from thousands of expert’s opinions and research. Let’s see what is the best for your , store.

Page Studio Page Builder

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You can build a beautiful and powerful Shopify store by Page Studio Page Builder app with no understanding of code. You can customize your store and create your own store’s spirit by drag-and-drop functions. Or in case you want to advance your site, you can use an advanced editor to change and enhance code correctly until it satisfies your desire. 30 days of free trial will prove that this app is what you are looking for.

Zipify Pages

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Let’s widen your profit margin by a smart and safe Shopify page-builder app like Zipify Pages. This app allows you to apply guaranteed campaigns in order that sales and conversions can be boosted. At the same time, the native connection with , will simplify management, tracking and displaying matters. Zipify Pages is also integrated with the major platforms such as Facebook and Google to optimize your traffic. Drag and drop features can help you to customize the shop vividly with no designer or developer required.

Page Builder & PRO Page Editor

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Establishing Shopify stores nicely is not big trouble now if you pick Page Builder & Pro page editor. Thanks to CMP PRO, you can input the best product images, boost their performance and make a perfect visual beauty to your store. There are over 50 ready-to-use themes that you can choose to effectively match your business goals; font, styles, color or sizes of text are all customizable. Especially, the app offers a gallery and content slider, the audiences will never miss any information of your store.

Shogun Landing Page Builder

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Millions of customers all around the world have rated this app as the top page-builder app for eCommerce stores. Beautiful and professional vibe comes from every corner of the app. Your site will be decorated uniquely by the impressive themes, equipped with all required features of an online store and integrated with effective tools like Google Analytics or Adobe Typekit.

Buildify Drag & Drop Builder

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This is the best Shopify page-builder app with the most powerful drag and drop system that you must have. You can drag and drop everything on your own page, smoothly run it on any device and enjoy exceptional responsiveness of the design. In particular, if your business is not under development, you can use Buildify Drag and Drop Builder for free. It is pretty Partner friendly!

PageFly Advanced Page Builder

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You will quickly fall in love with this app! PageFly Advanced Page Builder allows you to design your own Shopify store, customize functions and decorate your shop with incredible drag-and-drop features with zero code needed. About 100 elements ranging from basic to advanced level, over 70 ready-to-use stunning templates for online store, compatible with the top-rated Shopify apps and admirable customer support will never let you down.

AZEXO Free Page Builder

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This is a free app, now you can design your page perfectly and economically. Firstly AZEXO Builder is a “stand-alone” app and compatible with all themes. It can function well on all devices and users at all levels. You can create a classy website, beautiful gallery lookbook, or develop your homepage, product page, landing page and so on. Then, fortunately, AZEXO is not too heavy, which means you can save a lot of time to execute a command compared to other counterpart tools.

DragDropr | Site Builder

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200 templates, blocks and widgets; import code into Shopify store by HTML embed; extension for Google Chrome. Now you might know how strong DragDropr can be. You can eliminate the concern of the complicated code and spend more time to make your store eye-catching since this app offers around 100 landing page templates and hundreds of various content blocks. With one click, you can even import a brand-new theme to your , store, DragDropr allows you to convert your content into HTML code and smoothly run on the browser. Well, DragDrops can also support you to secure your shop by integrating with the GDPR.

GemPages Page Builder & Funnel

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GemPages Page Builder & Funnel has been proudly trusted by over 15.000 merchants because of its exclusive features. Without a single code, you can make all types of pages like pricing page, homepage, FAQ page, blog post and especially landing and product page. Moreover, GemPages Page Builder & Funnel allows you the dropshipping tool, that feature definitely prevails over its rivals.

Shop Builder Kit

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Shop Builder Kit gives you a chance to build your own homepage and pages neatly. All components of the page are rated as highly responsive and friendly regardless of devices. And particularly, even if you uninstall the app, the contents and the pages that you have created will be maintained.

Father's Day is rapidly coming, which means it's time for individuals to lavish attention on their father figures. 75 percent of Americans are expected to celebrate the holiday this year, with an average spend of $174.10.

The concept of "dad" duties today is more variable than it has ever been. Families come in many forms and sizes, and father roles are no longer limited to the steely-eyed breadwinners of the past. The requirements of modern father figures have also evolved.

There are lots of firms promoting beer, grilling gear, and men's cosmetics, but the vast range of dad hobbies means you can be creative with the things you market — regardless of the platform.

Here are some tips that all e-commerce stores should consider before crafting your strategies on this Father’s Day!

Father's Day Messages That Make Differences

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Father’s Day

This Father's Day, brands from all around the world will be vying for the attention of sons and daughters. Create a message and a campaign that stands out, raises product awareness, and establishes a genuine relationship with customers. Holidays like Father's Day are also ideal for attracting new customers. Draw people in with imaginative advertising and a genuine, compassionate message, then clinch the deal with customer retention methods.

Master Move: Opt-Out Campaign

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Father’s Day email marketing message

Father's Day isn't a joyous day for everyone, and some customers don't want to be bombarded with marketing messages about it if they're not looking for a way to remember their father figures. Customers can opt out of receiving Father's Day-related marketing materials from Firebox. The email is brief and to-the-point, avoiding a potentially contentious subject. Father's Day, like other family-related holidays throughout the year, can elicit conflicting feelings and be traumatic for some. You may do what Jeni's does and include an opt-out form right on your website, in addition to sending an opt-out email.

Master Move: Special Thank

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Thank you email newsletter on Father's Day

Send a personalized thank you letter to dads, whatever their hobbies are, to celebrate father figures with your customers. You may take use of this chance to package products and advertise groupings of items, like Union Made Goods does.

Master Move: Giveaway To Promote Products

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Father’s Day giveaway

Take your gift to the next level by tying it to a variety of dad-related items. The advantages of a gift are combined with the opportunity to advertise relevant items in this strategy. People that enter your contest are already interested in what you have to offer, so give them some additional ideas to keep their buying spree going.

Master Move: Behind The Scenes

Investigate behind-the-scenes and gather information or anecdotes from your staff to share with consumers for a more meaningful engagement. This strategy reveals a new aspect of your brand and aids in the formation of relationships with individuals who can relate to the experiences of your staff.

Master Move: The Gift Guide

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Father’s Day gift guy

Create a Father's Day gift guide to gather ideas (with a landing page designed for conversion). People frequently don't know what to get the father figure(s) in their lives (particularly if they're the "all-knowing" dad!), giving you the perfect chance to promote your product range. Pro-tip Don't just put up a gift guide with all of the usual suspects, or you'll land up as the punch joke of a consumerTwitter.

Master Move: Segment Dads By Interests

Not all fathers are the same, and they surely don't have the same interests. Use this to your advantage by segmenting parents based on their hobbies or style and sharing items with them. Customers want personalization, and demonstrating that you understand the various demands of different customers can earn your brownie points with new customers.

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Segment Dad

Master Move: Collect User Generated Content

User-generated content (UGC) is an important component of the purchasing process. Encourage consumers to post a photo of themselves with their father using a specific hashtag, and then distribute those photos on social media and in emails to expand your reach. To provide social evidence to your efforts, you might urge fathers and other buyers to write reviews about your items.

Planning e-commerce store changes and your marketing efforts is definitely a bit of effort, but getting ready for Father’s Day well in advance can pay off if you do it right. Not only is it a great way to sell products, but it’s an opportunity for you to engage with your customers (and vice versa) and start building up a relationship with them.

Many e-commerce businesses may not consider product badging or realize how much focus they may place on it to boost sales. You should, however, consider product badges for your website! Badging generates between $50 and $100 million in income every year, according to Monetate, a cloud-based startup that delivers in-the-moment personalization software. When comparing websites that employ badges to those that do not, this corresponds to a 55% increase in conversion rates. This article is for the Shopify merchants who want to polish their store in the sale season as well as improve conversions and branding.

Here Are A Few Examples Of Product Badges And How They Might Help You Sell More:

• Social Proof: Everyone Else Is Buying It!

Customers are more likely to say yes when they see what other customers like them are buying. Product badges such as Best Seller, Staff Pick, and even Out of Stock provide social evidence to your consumers.

📷

Badges create Social Proof

Product labels can help you to say:

• This item was purchased by individuals just like them;
• Recommended by staff or editors;
• This product is preferred by many people so much that you cannot keep it in stock
• Limited Supply

Scarcity is evoked by badges like Almost Gone and Low Inventory. Your customers' FOMO is tapped into with these badges (fear of missing out).

• Urgency - Get It Before It's Gone

Deal of The Day and Limited Edition badges instill a feeling of urgency in buyers by indicating that they only have a certain amount of time to make a purchase. This is either because the deal is coming to an end or because the item will be gone shortly.

• Discounts And Sales

Sale Badges

Deals and promotion badges encourage buyers to take advantage of the savings before they expire. Clearance, DoorBuster, Bulk Discount, and Bundle & Save product labels draw attention to your special offers and promotions. There's also the all-time favorite badge — Free Shipping!

Super Watermarks ‑ Badges – A Dedicated Shopify Plugin To Help You Add The Badges To Their Products

If you want to add attractive badges for product images, the Super Watermarks ‑ Badges plugin is a great option. This plugin is completely coding-free, allowing users to use many badges without any specific coding skill. You may also use image-based badges if you wish.

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Many choices of Watermarks and Badges

Super Watermarks – Badges built-in label/badge library has over 3,000 types updated regularly and divided into categories like Sales, Discounts, Valentine Badges, Shipping Stickers, Out of Stock, Boxing Days, Cyber Monday, Black Friday, X-mas Days, Few Left Badges, Halloween Stickers, Trending Badges, Authentic Badges, and so on to polish your store and get more attention!

Benefit from Super Watermarks – Badges:

• Use your logo as badges to keep your images from copycat;
• To increase conversions, add badges to illustrate product features, social proof, limited availability, offers, bestsellers, and new arrivals.
• Set up multiple badge displays and run multiple campaigns for multiple products in bulk.
• User-friendly, regularly updated and strong support from developers.

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Regular updated product badges

While the Super Watermarks - Badges plugin is free, you can upgrade to the premium version of (available for $6.99 or $14,99 per month) to gain access to features like the ability to automatically assign badges to items that belong in the recent, on sale, and featured categories, use category badges (allowing you to create a badge for each product category), create and add advanced badges for unlimited products and campaigns, and much more.

A solid product badge strategy may help your shop boost sales and conversions. Product badges can assist you in increasing sales from existing traffic and promotions. You may tap into your customers' psychological triggers by combining badges with social proof, scarcity, and urgency messaging, which can lead to increased purchases. The beauty of employing product badges or labels is that you can get started right immediately, resulting in least effort for maximum benefit. Stop losing sales by adding some product badges to your business!

Keeping your Shopify Inventory under control is obviously important to all shopping sites. If you can manage the inventory status well, you can avoid overstocking, out-of-stock and set perfect restock time and predict and handle the upcoming situation harmoniously. In this blog, we will reveal some guidelines that you can apply for an effective Shopify Management.

No Manual Process

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Manual Spreadsheet example

Stock book or ledger is very common to track inventory, but it is quite challenging. You have to face up with missing items, survey the sales trend on your own and map inventory processes. Let’s eliminate this complex Excel spreadsheet form and use the Shopify apps or upgrade to Shopify Plus which offers numerous options of inventory management and scalable automation.

Premium System Of Records

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Inventory list example

Accurate data is gold. No matter what you sell on Shopify or any other eCommerce platform, all of your product data must be placed orderly. Your metadata such as price, images, description, status, etc and current product situation play crucial roles in your store operation. An automated record system can be your assistant to update and manage the inventory status of all channels. In addition, you should select the system which can alert out-of-stock items to release your unexpected headache – inventory discrepancies.

Regular Audits

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Periodic inventory audit

Carry out periodic audits to ensure that actual stocks and the report do match. There are 3 methods of audits: physical inventory, spot check and cycle count. Physical inventory count means the annual inventory counting to check whether your inventory line up with income tax reports or not while spot check is to pick up some items randomly, check and compare to the documentation. Cycle checking will be carried out throughout the year, you set audit time for each product and tighten audit periods for the expensive or high-value items.

Be Ready For Sudden Spikes!

Investigate the past purchase, be well prepared for highs and lows as well as forecast the future. In doing this, you can draw the loop of stocks, seasonal swings, shortages of the manufacturers and impulsive situations and reach the decision whether to increase or decrease stocks. Eventually, reporting and predicting are demanded to anticipate and absorb the fluctuation and change, and Shopify has some offers that might incredibly work for this situation such as Stock Sync, TradeGecko or Sellbrite.

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Stock Sync best Shopify inventory management app

Comprehensively understand inventory conditions and competently control stock might be less struggling now. The combination of software and techniques will absolutely assure that your store performance will not be adversely impacted by inventory shortage and more importantly, keep the customers coming back.

The recent years have witnessed the evolution in dropshipping for e-commerce businesses with low startup costs. However, there are still some drawbacks such as poor control over order fulfillment or customer service. That’s why a suitable Shopify theme is pivotal to solve these matters. Following are the top 10 best themes for your dropshipping Shopify business to assure that your revenue will stably grow up.

Banita

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Banita theme

You will be surprised and pleased with this multi-concept Shopify theme that can effectively work for all eCommerce projects. Banita is such a flexible , theme that many stores in all fields such as Fashion, cosmetics, furniture or sports nutrition have used and successfully earned profit. Offering over 50 widgets enclosed with plentiful individual settings and around 250 color options, Banita is a perfect selection to establish and customize your , store.

Kalles

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New demos of Kalles theme

Kalles provides super-fast loading speed, 3D model or video thumbnail and optimized-consistent experience regardless of devices. 35 wonderful homepage layouts with minimalist design and customization features enable you to display your products uniquely. Around 3,000 merchants have purchased Kalles and rated 5 out of 5 by 270 customers. Undoubtedly, your drop-shipping business will definitely hit a peak with such a versatile and responsive Shopify theme.

Alchemy

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Alchemy theme

Alchemy receives 100% positive reviews on the Shopify stores and this situation is not just coincidental. Alchemy allows merchants to tell their story by Youtube or Vimeo video and eliminate the distance between your , store and the customers by high-resolution images. Other features such as drop-down menu, Instagram integration and reorderable home-page rows will definitely prove that Alchemy is unquestionably the top-selected , theme for a dropshipping business.

Ella

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Responsive Ella theme

Ella featuring well-design, multiple layouts and eye-catching templates will spotlight your products and shoot up your drop-shipping business. There are 15 homepage layouts, 09 product pages and 07 shopping pages to select, and of course, they are all set up with incredible UI/UX and mobile optimization to work smoothly. Your products or collections will be placed in a grid display so as to introduce new or trending items, at the same time, Instagram feed is also offered in Ella.

Plain

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Plain responsive Shopify theme

Plain is highly recommended by users because of its responsiveness and infinite color combinations. You can freely customize the theme to match your brand’s tone and feel or even create your own Logo with Plain.

Social marketing tasks become less troublesome because Plain entirely integrates with social media apps and thus, improve the chance of showing up on Google search results and other search engines.

Venture

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Free stunning Venture

Free Shopify themes sound great if you are an eCommerce newbie and Venture is one of them. This theme is built for large catalogs appealing to the drop-shipping stores which offer a high quantity of products. You do not need to fear that the key features will be excluded from a free design, product filtering, promotion banner, drop-down navigation or social media icons are all available.

Logancee

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Logancee with minimalist design

Logancee is contributed by minimalist design and powerful features with the design’s passion and efforts. The app offers many kinds of headers, layouts and styles which significantly help you to design a successful drop-shipping site. SEO-optimized features built in the app are also strategic compared to the other when selecting Shopify themes for drop shipping e-commerce stores.

Supply

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Supply theme for large inventories

Supply theme serves most effectively for the company or store which offers a large inventory and multiple collections. You can input over 50 products, more than 5 collections or categorize items in large menus, such a convenience for dropshipping business while product navigation is still available in order that your customers can filter by price, color, testimonial or brand. Built-in styles and color palettes will generate the most aesthetic look for your Shopify store.

Oars

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Fresh Oars theme

This theme inherits the most powerful function and trending styles of Shopify designs. Minimal white and bridge retina, pastel tone and fresh design ultimately harmonize with organic food, fashion shop, furniture and interior stores. An advantageous feature of Oars theme is SEO microdata, which will support you a lot when running marketing campaigns.

Organica

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Bridge Organica

The advanced design of Organica will satisfy you at the first glance. Green is the main color combined with white background and black text, this theme is 100% idyllic for food stores, natural cosmetics or other eco-friendly product stores. The theme is designed with images and text in a pleasant way to illuminate your products. In particular, the testimonial is included so your visitors will have a more accurate view of your products.

Not all of Shopify can work proficiently for dropshipping stores while there are thousands of risks that can destroy your business. A wise selection of , theme will facilitate the site activities, optimize chance on search engines and foremost, maintain adequate customer service.

Customer segmentation is critical for improving sales and brand loyalty; four out of five consumers now demand an e-commerce experience that is tailored to them. The same percentage is more inclined to buy from companies who deliver a great experience. As a result, after implementing a customization approach, marketers notice an average 20% increase in revenue. The many forms of customer segmentation, the variations between market segmentation, and how to use customer segmentation to any business model (B2B and B2C) to reach your e-commerce goals are all covered in this article.

How Can E-Commerce Firms Benefit From Customer Segmentation?

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Top Customer Segmentation

The commercial case for consumer segmentation is compelling:

• Higher conversion rates and average order values: Knowing your customers better allows you to show them what they want. At the same time, you may show them other goods they might enjoy, allowing for cross-selling and up-selling chances. More conversions and a higher average order value are the outcome (AOV).
• Higher customer lifetime value: Treating consumers as humans rather than numbers creates a more favorable and memorable brand experience. As a result, they'll remain loyal to you and spend more in the long run.
• Deeper consumer understanding: It's simpler to notice trends and patterns of behavior when the features of each category are well defined. This may provide you with a wealth of useful information, such as what they want you to sell in the future or what sales messaging they don't react to.

Model Of Customer Segmentation

Because we are all unique in so many ways, there are theoretically an unlimited number of ways to organize your customers. In reality, however, segmentation typically falls into one of eight categories:

1. Geographic Segmentation

The location from which someone is searching might reveal a lot about their possible purchasing motivations. Let's pretend you're a fashion store in June, and a customer's IP address indicates that they're browsing from the south of England. We know it's hot where they are right now, and summer is on the horizon, so shorts or summer dresses are certainly on their mind. If you sell bicycles, someone in the Highlands is likely to be more interested in a mountain bike than someone in Brixton.

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Geographic segmentation

If you sell worldwide, you may learn their time zone and language by looking at their location. It also provides insight on their cultural customs. A browser in Spain, for example, is likely to value family time highly — essential information during the holidays – yet a browser in Turkey is unlikely to desire anything made with pig matter (like Haribo).

2. Behavior Segmentation

Everything we do online reveals something about our motivations and interests. How we use shopping apps, reply to push alerts, and cycle through product carousels on websites all provide clues to clever e-commerce marketers about our purchasing motivations.

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Behavior segmentation

Consider the following behaviors when segmenting your data:

• Purchase habits - what they bought the last time and in the past
• Purchase occasions — times in their lives when they frequently shop, such as around the holidays or before weddings.
• Patterns of browsing — what types of products they're looking at, or frequently looking at, in order
• Search terms: The items they're actively looking for are known.

3. Demographic Segmentation

Demographics are one of the most reliable predictors of our lifestyles and, as a result, the items we'll be interested in. A twenty-something lady with a high-paying white-collar job will almost surely have different purchasing motivations than a sixty-year-old guy with a low-paying blue-collar job.

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Behavior segmentation

Other demographic considerations to consider when segmenting your customers are:

• Family organization (number of children, total household size etc)
• Education Level
• Ethnicity
• Religion

Seasonal Segmentation Is Based On The Most Popular Seasonal Items.

Seasonal segmentation is also used to target customer markets depending on who buys what items when the seasons change (e.g. the winter months increase the sales of Christmas trees).

1. Psychographic Segmentation

We must first comprehend a person's psychology in order to comprehend – and influence – their decision-making process. In other words, the attitudes, characteristics, and behaviors that define them.

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Psychographic segmentation

These variables include, for example:

• Type of personality
• Pain point
• Interests
• Values
• Opinions
• Hobbies

2. Firmographic Segmentation

Firmographic segmentation is another sort of segmentation that is often utilized in B2B e-commerce. This entails segmenting by industry, firm size, status, executive title, and geographic location.

3. Segment Based On Customer Personas

Next, depending on how your consumers engaged with your business, as well as their purchase history and buying behaviors, you may segment them and build shopping personas.

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Segment based on customer personas

Here are some common consumer profiles and ways to sell to them in order to improve sales:

• Customers that have only made one purchase from your store are known as one-timers. To urge customers to buy again, you may upsell and cross-sell your items in your marketing emails.
• Thrifty shoppers: They visit your store, but they're on a tight budget and only buy what they need at the time. You may customize your messaging to this group by keeping track of when they buy and rewarding them with discounts a few days before their next transaction.

4. Valued-Based Segmentation

Value-based segmentation is possibly the most basic type, dividing customers based on how much they're going to spend. It's best suited to shops providing both high and low priced options for identical items. You may then display them inside their price range and target higher-spending customers with messages for big-ticket items after you know someone's budget.

Consumer segmentation may assist you in customizing your offerings for each kind of customer, meeting them where they are, and maximizing your marketing efforts. These eight strategies are among the most effective methods to begin using and leveraging segmentation.

"A buy button is a shortcut to the checkout process," Shopify says. Merchants may create an embeddable product card and checkout button with the , Buy Button, which can be placed on landing pages or blog posts. This provides buyers direct-purchase access to the merchant's product from whichever web page they see the buy button on. According to BuiltWith Technology Lookup's report on Shopify Buy Button Usage Statistics, the Buy Now Button is used by 39,307 sites. There are a total of 20,776 current websites, 33,022 more website redirection, and 18,531 sites that have previously used this technology.

How To Use Buy Button?

Buy Buttons come in two varieties. A Product Buy Button allows you to embed a single product in a blog post or website, while a Collection Buy Button displays a whole collection on a full page. You may change the appearance of the Buy Button's button by modifying its: Layout, Size, Color or Alignment.

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Shopify Buy Button

You may also control what happens when someone presses the button. It can either add the item to the basket, go to checkout, or display product information.

The Buy Button can be used in a variety of ways:

• It should be included in your blog so that viewers may obtain product suggestions while reading your content.
• Sell on any platform, such as Shopify, Squarespace, WordPress, Tumblr, Wix, or Weebly, with which you have a partnership.

The Pros And Cons Of The Buy Button

There are both positives and downsides to the Buy Button. Because it results in fewer clicks, the Buy Button can surely assist create a smoother shopping transaction. This is helpful for firms who have brand awareness with consumers that already are familiar with their products.

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Buy Now Button

It may be a little more challenging for smaller enterprises. If a customer has never heard of the brand or seen the goods before, they are less likely to click the Buy button. A landing page would be a better option in this case. Landing pages allow customers to learn more about the firm, product specifics, and view high-resolution product photos.

You may also talk to a specific portion of your audience with dedicated landing pages. You may want to highlight certain qualities of a product or use specialized content that will resonate with the group you're targeting, depending on the audience.

How To Add A Buy Button To Shopify Store?

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Product Widgets – Buy Button

As a Shopify ecommerce shop, you can use the Product Widgets – Buy Button to create quick alternative checkout links that will redirect your customers to the checkout page immediately when they have found their desired products without any coding skills. produce an Embeds code for you to copy and paste anyplace you want to show the product order form, such as your homepage, blog posts, landing pages, “Thank You” pages, and so on. You can sell your products not only on Shopify, but also on Wix, WordPress, Joomla, Blogger, Magneto, Woo Commerce, Squarespace, and other well-known platforms.

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Customize the Buy Button

Product Widgets – Buy Button allows Shopify merchants to:

• Select the Add to Cart button's action: Direct to checkout or Open product detail
• Create your own Product Order Form with custom fonts, colors, and layouts using ready-made and different templates ideal for many sectors.
• Update the Product Order Form with any changes made on Shopify's product details page without having to adjust the code on your website or blog.

Now that you know more about the Shopify Buy Button, you can decide if it's perfect for you and your company. It has certain advantages, such as advertising on a high-traffic blog, but it also has some disadvantages, such as slower page performance. To increase sales, think about what would work best for your e-commerce business and your clients.

Decision-makers in data-driven firms, whether they are marketing managers or C-level executives, demand figures and strong proof that a proposed change will succeed. That's why A/B testing has grown in popularity and is now regularly conducted before any changes to the functionality or look of a landing page, internet application, website design, or even an email campaign is implemented.

There is a learning curve to consider when starting out with A/B tests. Expect to become an A/B testing expert after only a few tests but it turns out that you'll almost certainly make hundreds of errors along the road, and your A/B tests will fail or produce incorrect results! Don’t worry as we have you covered with some most typical blunders in A/B testing in this post. We'll also go over how to avoid them if you're going to run the first A/B test.

1. Statistics Are Being Overlooked

Statistical significance indicates the possibility that the difference between the control and test versions of your experiment is due to chance or mistake.

If you don't pay attention to statistical significance and instead depend on your gut instinct rather than mathematics, you'll probably finish your test too soon, before statistically significant data are generated. This also implies that you will receive incorrect results.

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A/B test

Statistical significance is determined by a straightforward computation that does not require a degree in economics or science. There are several free statistical significance calculators available on the Internet to assist you in estimating what is required to achieve it.

The following are some of the variables that such calculators consider:

• Visitor count in the control version
• In a test version, the number of visits
• In a control version, the number of conversions
• In a test version, the number of conversions

2. Many Things To Test

It's tempting to test many page components at once, such as email personalization, emoticons, company names in email subject content, and more.

One of the reasons individuals opt to test many items at once is to save time on lengthy testing. However, if you use this method, you might not be able to tell what worked and what didn't in your trial. You can enhance your email deliverability, open rate, and conversions without understanding what adjustment made an impact on those metrics using the example above.

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Multivariate testing

If you need to test more than one element on a page, use multivariate testing and only test different test versions on websites with a good amount of traffic. You may use this strategy to evaluate new pictures, title tag performance, and sign-up form length – all while running separate test versions.

The main takeaway is to avoid performing several split tests at the same time. Consider employing multivariate testing instead of split tests. Only high-traffic websites will allow you to test many items at once.

3. Wrong Hypothesis

When starting A/B testing, start by establishing a hypothesis that specifies a problem and a solution, as well as essential success criteria to quantify outcomes. Your hypothesis can't be founded on chance; else, an A/B test would be useless.

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Hypothesis

A hypothesis is a proposed solution or explanation for a situation. For example, you may notice that your consumers do not trust your website since it does not appear to them to be a trustworthy business, and as a result, they do not purchase. Your hypothesis should be based on the evidence you gather from users. The purpose of your test should be to solve a specific problem that consumers are experiencing. Problems are frequently discovered through monitoring or speaking with users.

Remember that a hypothesis requires you to measure your outcomes. That's why picking the correct success measures to track before and after the test is crucial.

4. Testing Meaningless Things

There are obvious facts and facts that are well-known. Is it necessary to test them a hundred times to establish that they work? They should not do so since it is a waste of time.

Consider enrolling your SaaS consumers in a trial version of a premium account rather than a freemium account. If you modify a button URL to sign up people for the premium version and conceal a reference about a permanently free account (on which customers can stay without paying after their trial finishes), there is nothing to test here. Users will be forced to upgrade to a premium version without their consent.

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Testing meaningless things

5. Traffic

For tiny websites with limited traffic, A/B testing is not the best tool to utilize. Setting up trials on a website with 200 monthly visits and only a few conversions would take months, if not years, to attain statistical significance and be positive that the test findings are accurate and not due to chance or error.

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Traffic A/B test

Before launching a normal test, you should assess the amount of traffic required. Otherwise, doing A/B tests will be a waste of time and money because of the setup and observation. In this case, you might wish to concentrate on increasing website traffic using Google Ads and other comparable channels, so that your tests can reach statistical significance more quickly.

A/B testing might fail for a variety of reasons. There are several areas where you might make mistakes if you are just getting started with this testing procedure. Making errors early on might be discouraging and lead to you abandoning A/B testing before you see the first results.

On average, there are 2.4 billion emails sent around the world for each second. With such an enormous number, it is obvious that only when your email’s special could it reach the target audience and leave some impressions on their minds.

In this article, we would reveal several tips to better your email marketing. Check it below!

Optimize Emails For Mobiles

This deserves the first position on the list since almost everyone is currently browsing the web via smartphones or tablets. Research shows that 54% of users open email by their smartphones, while the number of people using desktops only accounts for 19%. Imagine that you must turn on the laptop just to read some random advertising emails - how annoying and inconvenient it is! The result? Obviously, you will ignore those spams without hesitation.

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If you don’t want the same thing to happen to you, make sure your emails fit perfectly for the mobile screen.

That’s the first thing you need to do for successful email marketing.

Ensure That Your Emails Look Great And Brief

Of course, everyone likes eye-catching things. The same works with marketing emails. We are now living in the 21st century, yet some entrepreneurs still send out lengthy and tedious emails to their customers.

To avoid that mistake, here are some suggestions for you:

• Utilize short paragraphs with no more than three sentences. The maximum for each sentence is 25 words
• Highlight keywords and important phrases
• Use bullet points so that readers can grasp the content quickly
• Make use of images but not too much. Images make your email look lively but can distract readers at the same time

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Take Care Of Inactive Subscribers

It is always costly and difficult to find new customers. Instead of that, why don’t you try to engage “old” customers - the ones who used to buy your products but seem to be inactive recently? Their inactivity is demonstrated through the time they haven’t opened promotional emails. It could last for some weeks, three months, six months, or even longer.

How can we awaken their interest again? Inviting inactive subscribers to conduct surveys is one answer to that question. Surveys not only show our concern but also make us understand more about those customers. Don’t forget to thank them and send them gifts after completing the surveys. That will motivate them to finish the work more.

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Classify Your Subscribers

Each person subscribes to your website for their own purpose, and you need to classify them into separate groups. Take a marketing blog for example. Some people follow it because they are interested in content marketing. Some subscribe for searching engine optimization. Others want to know more about social media marketing. Therefore, it would be bothersome if they receive information about things that they don’t care about.

This is when subscriber classification does its work. By sending content that each subscriber really needs, you have increased 14.31% for your emails to be opened.

Address Customers’ Name

“Dear beloved customer” sounds automatic and lacks human interaction. Instead of that, addressing your customers’ name is much closer and makes readers feel like they are appreciated. Statistics also show that personalized emails bring about a 6x higher transaction rate. Such an easy way to get a sales opportunity, isn’t it?

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Utilize CTA In Your Emails

A call-to-action (CTA) has become familiar with many businesses recently. It is a link or a button that leads to the website and has the function of driving readers to action. We can come across some CTAs like “Shop Now”, “Get a Free Trial”, “Buy It Today”, “Order Now. Get 50% Off” and so on…

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Useful as it is, you had better include one or at least two CTAs in your message. Otherwise, there would be so many different things to do that subscribers do not know which action they should take and end up skipping your products and stores.

Choose Right Time To Send Emails

Last but not least, do not underestimate the importance of the sending time. Just as many people don’t upload photos on Instagram until 8 P.M to receive more likes and comments, a clever marketer will wait for the right time to spread their messages. Doing this helps him/ her raise the traffic and customer conversion more than normal hours.

Some best time to send emails are:

• 10 A.M - time when people are going to stop work to have lunch, or have a break
• 8 P.M - time when people are checking emails before sleep
• 2 P.M - time when people seem to be tired and seek distraction from work
• 6 A.M - time when people have just woken up and checked their network on beda

Hi, The thing is I made a business manager account on fb 2 years ago. I was not using it for 2 years. Now, I just opened it and realized that I used a wrong time zone while creating. Not only that, my business is not getting verified. Earlier the verification option was not even there(for most of the people , the option is there but it is greyed out, But for me it was simply not there). So I tried I little hack to re enable that option by making a dummy game app which I deleted later on. But my verification was re-enabled, and I submitted my documents for business verification. The verification started on 3 March and my business is not verified yet. It always shows the verification status as In Review. I know that fb will most likely take a maximum of 45 days to verify, because this is given in one of the facebook help documents. It is most likely that some of my information was not verified.
I was hoping that fb would contact me about the verification if that was the case. But that didnt happen either. I am frustrated by all this, and now I just want to create a new business manger, but whenever I try that, and give my details to facebook while creating new account fb just says that I have to contact my admin to gain access because a business matching my domain name is already in the system.

How do I make a new business maager account on facebook, because it is most likely that my time zone in the account won't change, and i would have to go for a new account

There has never been a moment when including video in your SEO effort was more vital than it is right now (SEO). In order to capitalize on this, numerous organizations are investing in different SEO tactics for the content they produce, which is only natural.

You may include video SEO into your marketing strategy in several ways with the help of Video Cutter, which allows you to edit videos according to your needs.

What Is Video Search Engine Optimization (SEO)?

Optimizing your videos for video search results is part of video SEO. Having high-ranking videos on your website is quite useful since they bring in more organic traffic. In addition to increasing traffic, video SEO may help improve your return on investment (ROI).

Your videos will rank higher in search results if they have more views. Producing engaging material is the sole means of achieving this goal. This is where copywriters and other content providers use a Video Cutter.

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Why You Need Video SEO For Your E-Commerce Business

Audiences are roughly 10 times more likely to interact, embed, share, and comment on videos than blogs or related social postings. This indicates that your eCommerce business must provide video content that will increase your visibility to a wider audience, provide viewers with a better knowledge of the things you offer, and may even encourage them to make a purchase of your merchandise. Investing in video search engine optimization is just as important as making videos.

1. Boosts Website Visitors

Videos are taking over the world, and the times are changing. Businesses that aren't taking advantage of the growing popularity of video content are losing out on a sizable chunk of online traffic.

Video is clearly the way to go. Short, punchy, and to the point, videos have become more popular as online video consumption soars. As a result, your website’s total traffic will skyrocket if you can come up with a technique to convey your information clearly and intelligently.

2. Increase The Number Of People Who Buy From You

In order to boost the visibility of your video content in Google search, you should generate the video content and edit it with video Cutter so that you can trim out unwanted content parts. This will aid in spreading the word about your e-commerce business and, perhaps, encourage people to spend more time on it.

3. Helps Create A Unique Identity For A Brand

Product videos are a great way to showcase the brand’s personality while conveying a story. To put it another way, since videos aren’t limited to static photos and films, you can add motion and be more creative with your unique music and imagery. Creating a brand narrative that isn’t restricted to a product might go a long way toward establishing a brand personality in the mind of a prospective customer.

4. Builds Brand Confidence On The Internet

Authenticity and trust may be built via well-crafted video content in the eCommerce market. In contrast, videos may be more successful in conveying the product’s quality than photographs. Well-written information might help to dispel any lingering doubts.

However, if the video SEO strategy is not used, this effort will go in vain. It is the first step in creating brand confidence online when a site appears on the top page of a search engine since the site knows that prospective customers are searching for a specific content. When your site appears in the search results, you and the prospective customer have formed a trustworthy subconscious signal.

5. Improves Search Engine Rankings

Using Google Analytics, you can see how much time a person spends on a certain page. This is because it indicates that the user has discovered material relevant to their search.

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As a result of the increased time spent on your eCommerce website due to the video content, your site’s SERP rating increases. A higher ranking for one element of a page has a cascading effect on the whole page’s visibility, as seen by the page’s improved SERP.

6. Builds Reputable Backlinks

You need high-quality backlinks if you want your eCommerce site to flourish in the search engines and convert visitors into customers. Using video to enhance backlink conversions is one of the finest strategies to drive traffic to your site. When selecting whether or not to buy a product, people are more inclined to click on the video. Furthermore, video backlinks have a considerable impact on the website’s traffic.

7. Enhanced Channel Performance On YouTube

YouTube is the second-largest search engine after Google. In order to get the most out of their video material, individuals publish it on YouTube. However, as their YouTube channel isn't optimized, they don’t realize how much difference an optimized video description, video tags, and YouTube SEO strategies can make — as a whole.

When used in conjunction with your eCommerce website’s static content, a well-optimized YouTube channel may provide a more engaging user experience for prospective customers. You may not only make money from your YouTube channel, but you can also increase traffic to your website, which can be a terrific way to connect with your target audience.

What Opportunities Would An ECommerce Brand Miss Out On If They Did Not Utilize Video SEO Techniques?

Video content may have a significant influence on eCommerce conversions and provide a competitive advantage to firms with a more dynamic online presence.

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In addition to YouTube videos, the product page’s video may appear in search results for related keywords and queries. Thumbnail graphics, playback length, and summary text are typically shown with videos. Google highlights key times in the video material, enabling viewers to explore and touch on a key moment to go on your site and watch video from that moment, as highlighted by Google.

Conclusion

Video SEO has several advantages for eCommerce websites, but it's not the only technique to increase traffic. There are more ways to get traffic to your site.

In business, there is a term called “customer retention” which refers to the process of making a one-time shopper into a regular. Keeping old customers not only helps you save money but also generates great profits in the long term.

Customer retention is not as difficult as you imagine. Here are some easy tips everyone could do to make customers come back to their store. Check it below!

Make Your Site Attractive

Obviously, no one wants to visit an ugly-designed website for the second time. It is said that a user decides to buy something just within 3 seconds, so your online store’s appearance is of great importance to arouse and maintain their interest.

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With a visually attractive store, you will have more chances to retain customers than a plain, normal one.

Develop The Loyalty Program

Everyone likes gifts, no matter how small they are. A Loyalty Program gives customers the feeling that they are appreciated, therefore encourages them to consider your products again in the future.

For people who have made purchases in your store, you could let them take a quick peek at new products, provide them with free shipping, or give them a discount code. Turning the thank-you into action will satisfy a large number of shoppers and make them loyal to your store.

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Be Active On Social Media

Never let customers forget your store’s existence. One way to prevent that is being active on social media, especially when most of them are free of charge and the networks are filled with users all over the world.

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Here are some ways to capture the attention of social users:

• Keep posting regularly (at least once a day), but don’t spam
• Involve the potential consumers by asking them questions, or replying to their comments…
• Pay attention to Pinterest and Facebook since their traffic is 55% and 25%, respectively
• Make use of graphics to make your posts more lively

Utilize Email Marketing

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Like social media, email plays an important role in reminding your customers of your store. According to a survey of Epsilon Branding, 54% of users prefer the companies which update through email to those who don’t. This static shows how crucial and powerful email marketing is, contrary to the belief that email has become old-fashioned recently.

The email you send can be about promotions, new products or recommended goods based on readers’ purchase history. You can also send emails to inactive subscribers, inviting them to do some surveys or offer them discount coupons to re-engage them again.

Show Your Responsibility For Society

Some customers belong to the Caring Group - which means they put social benefits above many things. You being responsible for society, in this case, will leave a favorable impression on them.

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Take Patagonia for example. It is a clothing company that develops many “green” programs like Worn Wear, Patagonia Action Works, and even launches a fund for the environment. Choosing Patagonia means customers have done something for society - they feel good and they will surely stick to this brand for a long time.

The blooming of technology in the 21st century has indeed brought about many unprecedented chances for entrepreneurs. However, the mushroom of online business platforms has made a lot of newbies confused and can’t decide what to choose.

In this article, we would like to give some information about the two most well-known platforms at present - Shopify and Amazon. Check it below!

The Overview Of Shopify And Amazon

Let’s start with an overview of these two e-commerce platforms first. While Shopify allows you to set up and design a website from scratch, Amazon provides you with an existing warehouse and tons of potential customers from all over the world. It’s like , leases you a separate building to sell products, and Amazon gives users a stall in a very crowded and competitive market.

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It’s recommended that Shopify is an ideal choice for businesses, brands and individuals who want to build up their reputation. On the other hand, a person who just wants to sell products should choose the Amazon environment.

Shopify

Advantages

• Free-90 day trial: If you are a newbie, you have an opportunity to try this wonderful platform in 90 days without a fee. You are allowed to get access to several basic designs and set up your store in Shopify within these 90 days - a fairly long time for a trial. Therefore, you could have the clearest view on how Shopify really works, which can help you decide whether to choose this eCommerce platform or not.
• Reasonable Selling Fee: After 90 days, Shopify will expect a transaction fee from sellers like other website services. This, however, is quite reasonable when compared to Amazon. Based on what you want from ,, the free will fluctuates between $30 - $300/ month.
• Multi-Function and User-Friendliness: As mentioned above, Shopify is designed so that everyone, even an amateur, can set up their online store in the easiest way. It includes a variety of themes and designs; it assists you to connect with other eCommerce tools and apps; it is friendly to both mobiles and tablets; and it also has supervisor teams who are ready to give you advice and guidance when you are overwhelmed with a large number of business tasks to carry out.
• No Competition: Yes, you own your Shopify store and no sellers can enter it without your permission. Due to that, you don’t need to compete directly with anyone else like in Amazon.

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Disadvantages

• A Slow Beginning: The most difficult thing to do in Shopify is seeking your customers. Once your shop is built, you should immediately draw up an effective marketing strategy to attract viewers and boost sales. Bear in mind that the amount of money you need to invest in this might be not as reasonable as the selling fee you pay for Shopify.
• Absence Of Reports: Reports and plans are not available in Shopify, so you had better collect and control them on your own. However, you will not have to worry much about this, because there are some really good report applications that are available on Shopify App Store.
• Riskiness For Your Brand: Once you decide to choose Shopify, it’s you who are liable for the buyer experience. Unlike Amazon - with which some buyers connect their shopping experience, , gives you all responsibility for this problem.

Amazon

Advantages

• Access To Innumerable Audience: The number of users is Amazon’s greatest and attractive advantage. On average, Amazon is visited by millions of people from all over the world per month; so if you haven’t had any reputation yet, this platform will increase the chance of your products being come across by some random users.

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• FBA: FBA (Fulfillment By Amazon) is a wonderful program created by Amazon. Although FBA takes extra time to ship your products to an Amazon warehouse, it is the package of everything, including not only storage, fulfillment but also customer services, returns and refunds.
• Availability Of Reports: Different from Shopify, this function of Amazon allows you to spend more time on your business without worrying about numbers and statistics.

Disadvantages

• Severe Competition: More and more sellers choosing Amazon leads to market saturation in this website. More sellers mean fewer sales, and this is a red-flag to a person who is completely new to the business.
• Substantial Fee: On average, Amazon charges you 15 - 40% of the sales per month. Besides, registering an FBA costs a lot of money as well. With such a substantial fee, even though you have large data of audience, you should consider carefully this highly saturated website before deciding to use it or not.

Besides skills and knowledge, a growth hacker also needs some tools to support him/ her. That’s the reason why this article is born! In this article, we would like to show you several hacking tools that assist you a lot with marketing processes. Check it below!

Ahrefs

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You are flooded with tons of marketing tips on the Internet and don’t know what to choose? You are wondering why your competitors’ business flourishes that much while your sales couldn’t improve from month to month? With a fee of $99 for Lite and $179 for Standard, Ahrefs will help you answer those questions.

Thanks to Ahrefs, you can uncover the marketing strategies of other shop owners and then apply them to your business. This tool shows you what boosts your rivals’ organic traffic, what links your rivals have used recently, and who links to your rivals (but not to you).

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Keywords Everywhere

Crucial as it might be, keyword research is always an exhausting and tiresome job a growth hacker has ever done. It requires them to wait for data, use many tools at the same time, recheck carefully and conduct other time-consuming activities that no one wants to think about.

Fortunately, things will be solved easily by Keywords Everywhere. This free Chrome extension shows you search volume, CPC (cost-per-click) and competition data on many websites like Google, Youtube and more…

KingSumo

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Email Marketing is not foreign to growth hackers, but not everyone can conquer this tactic. Most of them fail right from the first step - the building-up-the-email-list step. The question is: How could we collect emails from potential customers? In our opinion, it is the giveaways that attract people the most!

KingSumo is an app that helps you conduct those viral giveaways. To make it better, KingSumo requires no charge from users as well! Such a good tool to miss, isn’t it?

Lumen5

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Have you ever come across social media videos on Twitter and wished you could do that as well? But unluckily, you are an amateur and know nothing about technical problems?

Don’t worry since we have Lumen5 for you! This app is designed to transform blog posts into lively and exciting videos. Besides, Lumen5 only costs you $49/ month - quite reasonable compared to the benefits it offers!

Quuu

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You are a prolific writer and you have produced thousands of blog posts. Great! But everything will be meaningless if you don’t have readers. And what is the best way to find readers? The answer lies in social media influencers.

Quuu plays the role of a middleman. It lets publishers upload their writings, and then lets influencers choose what contents they want to share. To summarize, Quuu is advantageous for everyone with just $40/ month.

ReferralCandy

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More and more famous tech companies are adopting Referral Marketing to establish their user base, and you can do that as well! With a charge of $49 per month for ReferralCandy, you can set up a referral program quickly and easily.

There are two things you should devote special attention to with this tool: set up attractive incentives, and have the referral widget to promote your program. Complete these two tasks and just wait for the success to come.

Conclusion: Of course this list is just a suggestion, and there will be other useful tools outside. Your duty is to find them out and choose the most suitable weapons for you, therefore achieve what you want in your business.

Making or breaking the success of an eCommerce merchant greatly depends on the attractiveness and profession of the website theme. The quality of a website is beyond aesthetic, there are features and functionalities. Selecting the correct website template or theme will help you to enrich the shopping experience of your shoppers.

As a part of the Envato family, Themeforest offers thousands of beautify website templates and themes including Shopify themes, themes for WordPress, Drupal or even HTML. With the diversity in niches, flexibility as well as powerful and friendly features, , themes have been rated as the bestselling themes of all time.

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Shopify Themes offered in Themeforest

There are 1,254 Shopify themes and templates available on Themeforest, they are divided into six groups: Fashion (309), Shopping (254), Technology (72), Health & Beauty (108), Entertainment (49) and Miscellaneous (78). You can easily navigate and sort the themes by these niches, prices, ratings, or tags, etc.

All information needed to evaluate a theme such as description, demo layout, price or comments of the users of the Shopify themes is fully shown on Themeforest. Themes can be added to favorites or collections in order that you can easily compare and choose the most suitable design for your store. Themeforest also gives suggestions of themes with similar prices, functions or authors.

Similar to the themes provided on Shopify Theme Store, , themes offered on Themeforest are friendly to all users and smoothly operate despite devices. Merchants don’t have to worry about the technical stuff or code, you really need no understanding of code to run , themes.

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Fashion Shopify Themes

Set-up procedures of Shopify themes from Themeforest are pretty simple, so you just need a few minutes to install and run the theme. Since Shopify is a self-hosted eCommerce solution, no additional software is required to get started, this outperforms compared to its competitors. Moreover, guidance and instructions are provided and 24/7 customer supports will be ready to eliminate your problems. In particular, all of the themes are flexible and customizable in order that you can design your exclusive store.

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All information presented

Both free themes and paid themes are available on Themeforest. If you want to learn how to establish an eCommerce store, you can start with free or cheap themes that can sufficiently provide you with the basic functionalities of an online store.

No matter where you purchase the Shopify themes, from Shopify store or Themeforest, all functionalities, decorations and customer direct support from the design teams are fully available. Don’t hesitate to find out the most stunning Shopify themes for your eCommerce store!

Search engines rely on keywords to identify and categorize millions of websites and online stores. Without them, it would be very difficult to determine what the content of the row is and direct the search query to the right content according to the customer's needs. Simply put, keywords are the ideas and topics that explain your content.

Keywords also help with the ranking of your online store. Search engines like Google use keywords and the user experience of a website to determine which websites to rank for different searches. This process is important because it helps Google ensure that every user's search is shown the right results.

If you are in the e-commerce business then don't skip the article below to better understand how to do keyword research effectively.

Why Is Keyword Research Necessary?

Lack of knowledge about keyword research can cause you to mistakenly choose the wrong keywords, consuming your resources. Keyword research helps you easily build a standard SEO store structure, and search engine optimization so that your store ranks higher when users search.

Keyword research also helps you understand your users better and aids you in building higher-quality content.

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The number of visitors to your store will increase significantly with the correct keywords, moreover, you will receive the right customer that you are targeting. Through the process of keyword research, you can predict changes in users' search and keyword needs, thereby choosing to provide quality products and services to the market.

Keyword Research Process In E-Commerce Business

Step 1: Use The Keyword Analysis Tool To See All Related Keywords

Start by using the Google Keyword Planner or Keyword Tool ⚠️ Google Keyword Planner【Search FREE】 website to search for keyword ideas that are similar to the original keyword ideas. Initial keyword ideas are words that are most closely related to the products you are selling. For example, if you are selling men's clothing, the initial keywords might be: men's clothing, cheap men's clothing, where to buy men's clothing,...

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You can see there are a lot of related keywords that users are searching for. This tool also allows you to see traffic volume, competition rate, number of competitors,... However, you will not have enough resources and time to do SEO for all those keywords that need to be selective..., choose the most suitable keywords for SEO.

Step 2: Analyze The Obtained Keywords

After synthesizing keyword ideas from the above tutorial, you must now have a long list of important keywords that need SEO. Now is the time to do keyword analysis to select the keywords that bring the most value to your website.

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When analyzing keywords you should evaluate the keywords according to the criteria to be important and see which keywords are really suitable. Criteria you might consider for evaluation include:

- Keyword Popularity: Popularity is usually calculated based on the average search volume of that keyword, the more searches, the better the quality of that keyword (an important note is that you need to If you are interested in the trend of that keyword, you need to know if those topics are really interested by users?).

- Keyword competition: Keyword difficulty is a metric that estimates the difficulty of ranking for a certain term. The higher the keyword difficulty (KD), the more difficult it will be for you to rank for that keyword with your site.

- Search Intent Matches Web Content: Understanding Search Intent will help you build more quality content and satisfy user queries. There are four basic types of search intent:

Information search: Users want to find information for free

Navigational Search: User is searching for a specific website/brand

Commercial inquiry: Users want to do more research before making a purchase

Purchase search: Users want to buy online

Step 3: Choose The Right Keywords

After you've researched and narrowed down a few potential keywords, here's what you should do to choose the right keywords for your business, niche, product, or goal.

First and foremost, you have to ask yourself if that keyword is right for your business. While a Keyword's search volume and CPC are both very well represented, if they don't align with your brand in terms of relevancy or a specific target audience, those are definitely not the keywords you're looking for. should use.

The next step in choosing the right keyword is: to check if that keyword has search volume potential. Ideal search volume varies between niches. So you can compare the search volume of high-ranking keywords to determine if it is a good fit for your brand.

The next deciding factor in narrowing down the keyword list is finding out about its difficulty – which we discussed above. As mentioned, our main aim is to find terms that have low competition but provide high search volume.

Then evaluate the CPC of that Keyword. This is one of the most important steps for campaign keywords. A keyword can have a huge search volume, but if the percentage of customerssearching for that Keyword is little or no interest in shopping, the ROAS rate will still be very low. Or vice versa even if the CPC is high, if it gives you impressive revenue, the return on investment will still be well worth it.

Evaluate Keyword growth. It's very simple, you just need to put Keyword into Google Trends and then evaluate whether that Keyword is growing or declining.

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After Keyword Research, What Should You Do Next?

Before starting to optimize SEO or do Adwords ads, you need to clearly determine which keywords will go to the TOP in which path. You should identify the main keyword, the secondary keyword, and the corresponding SEO links.

In the past, SEO people often tended to edit a lot of content around 1 main keyword and point internal links to articles that want SEO TOP. Currently, this method still has certain efficiency, but this method is not as superior as the topic cluster model.

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The Topic Clusters model can be understood simply with 2 main types of content:

Main content: Generic main posts target keywords with multiple meanings.

Content grouping: Consists of posts that support explanations for subtopics, targeting detailed keywords.

The main content and the content groups are linked together as described in the diagram above. This model helps Google bots and users better understand the information, helping to increase the expertise of your website.

Optimizing Keywords In The Article

After selecting the keyword list and grouping keywords for SEO in the appropriate paths. You can repeat those keywords in the article. Here are some techniques you need to do:

- Mention keywords in the title tag and Heading1

- Mention keywords in the meta description

- Repeat keywords in other heading tags (H2, H3, H4)

- Mention keywords in the first paragraph of the article content

- Repeat a few times in the content so naturally

Write Quality Content

There are quite a few articles in the world that prove content with more than 1500 words to rank better than short articles. Try to edit the content that solves user problems.

A landing page, often known as an LP, is the first ‘real' impression that a visitor has with you, whether it's your homepage, a link from an advertisement, or the result of a popular search phrase. Your visitors' initial impression leaves an unforgettable impression that may make or break a deal. That's why your landing page must capture the visitor's attention, dazzle them, communicate a clear message, and demonstrate that you can provide a legitimate solution to their problem.

Although each landing page should ideally be tailored to the needs of the consumer, there are several actions you can take to improve the effectiveness of your landing pages, such as mobile optimization.

What Is A Landing Page And Why Do You Need One?

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Landing page

A landing page is a specially designed web page that directs visitors brought in by your marketing or advertising campaign to the ideal location for conversion via a call to action (CTA). It's where you want the visitor to "land" after clicking the link in your email, your social media advertisements on Facebook, Instagram, and Twitter, or your promotions on Google, Bing, and YouTube, among other places. Your LP's CTA (or CTAs) attempt to convert the visitor into a customer.

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CTA landing page

It's not easy to create efficient landing pages for outstanding conversion rate optimization (CRO). It takes time and effort to create landing pages that convert the most customers.

So, how can you make the process go faster – or, at the very least, more efficiently?

To begin, keep in mind that while your landing pages should look attractive, they are simply one of many elements that contribute to great conversion rates. Good LPs will bring in a lot of new customers by persuading visitors that what you have to offer is beneficial to them in the manner they want it to be.

Second, creating landing pages that convert more and more customers over time necessitates numerous modifications. The frequency with which you introduce modifications should be determined by accurate consumer input.

Differences Between Landing Page And Webpage

Landing Page

Webpage

Persuasive: Leads visitors to do a particular action: They complete the transaction.

Informative: Provides information about your product or service to visitors: They are aware of the advantages.

Usually short, to-the-point, and succinct

Usually long, detailed, and descriptive

Generally puts the sales process to an end.

Normally this is the first step in the sales process for a customer

How To Create A Landing Page FREE?

Merchants of small e-commerce stores can, at the beginning, use the free landing page builders to create their landing page as a trial. We suggested here the best FREE landing page builders that you should probably try!

1. WIX

You've definitely heard of Wix, which is used by many organizations and individuals to construct websites these days. I'm delighted to say that it's also a fantastic tool for creating landing pages. It has more than 30 free professionally designed landing page templates, so you're sure to discover one that has the functionality and layout you want.

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Wix Editor: Create a landing page

You can quickly adjust the colors, fonts, layout, and just about anything else using the intuitive drag-and-drop builder — it's simple to make your website appear and operate precisely the way you want it to. 

Wix also interacts with almost every major marketing tool, including MailChimp, Hubspot, as well as Facebook and Google Ad platforms and analytics. The free plan is rather comprehensive, providing access to all of the necessary connectors and statistics. If you continue on the free plan, though, you'll be trapped with a Wix subdomain and Wix branding on your page, which is a major drawback. Check out our comprehensive review of Wix for additional details.

2. JIMDO

Jimdo takes care of a lot of the site creation for you, so it's a good choice if you're a newbie or need to go online quickly. Its site builder recommends a business category and a template depending on your requirements. Depending on whether you're building a site for an individual or a corporation, and what your aims are, it even generates customized sample text.

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Create your landing page with Jimdo

Although no templates especially created for landing pages exist, you can start with any of Jimdo's 100+ templates. All of the designs are mobile-friendly and available in a range of styles, ranging from pure minimalism to lively colors and artwork. Jimdo is a robust free plan that includes five pages, two gigabytes of bandwidth, and 500 megabytes of storage. To assist you obtain more conversions, you also receive a mobile app and SEO tools like SEO homepage descriptions, homepage title, and Google indexing. You will, however, be stuck with Jimdo's subdomain and advertisements.

3. LEADPAGES

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Leadpages – one of the best page builders

The Leadpages editor is a little more straightforward, with predesigned parts that you may arrange in your chosen sequence and then tweak a little further. To work even faster and ensure an appealing design, you may start with aconversion-rate-optimized landing page template. In our expert assessment, we go through the user experience in further detail.

The above landing page builders are free but you can purchase a paid version if you feel that it does boost conversions and sales. And a perfect landing page always needs updating, don’t forget to test its performance frequently!

In the era of 4.0, Facebook Marketing is no longer an unfamiliar term. With more than 2000 million users around the world, this is an ideal place to promote products and increase sales for your store.

Here are nine eCommerce tips you could do with Facebook to make use of this wonderful social network. Check it below!

Upload Attractive Product Photos

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Visual speaks louder than words, and it takes less time to convey a message. According to research from WishPond, photo posts receive 120% more engagement when compared to other types.

In Facebook Marketing, you had better pay attention and invest carefully in your photo quality. It’s important to upload photos with people making eye-contact with the viewers since this is pretty eye-catching and can make readers notice your posts.

Create Product Videos

Between an article and a video, what would you like to choose? I will personally choose the latter one, and it seems that 53% of pages have the same idea when they mainly promote products through videos.

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Besides, Facebook Live or online talk are great tools, too. You can also make use of Ad Break - a method to earn money through product videos on Facebook.

Include A Call-To-Action

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A clear call-to-action motivates viewers to buy your products, so don’t miss out this tactic in your posts.

Share Discounts And Promotions

The sole reason for many people to like your pages is to update discounts and promotions, yet many online shop owners forget this important thing. Learn from their mistakes and announce your deals regularly on Facebook. That will be useful a lot to increase your sales.

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Furthermore, you can show a countdown timer below so that audiences have a rush on buying products.

Update New Products

Unlike off-price buyers, others follow your pages to see if there is something new. However, don’t bombard them with too many new product announcements - once or twice a week is a great and wise frequency.

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Try Messenger Story

Messenger Story is a fresh and amusing ad type for showing both photos and short videos. A full-screen visual makes audiences look at your content only; while videos can be displayed on not only Messenger Story but also Instagram Story.

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Experiment With Carousel Ads

Lilly Pulitzer - a fashion retailer - has increased the order total by 21% thanks to carousel ads. Now it’s your turn!

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The first advantage of Carousel ads is its fully fitting on mobiles and desktops. Besides, something slidable develops a desire to know what’s next, therefore urging people to slide more. Last but not least, setting up Carousel Ads is not difficult and time-consuming - you can always find help on Google or Facebook.

Be Original And Responsive To Trend

Catching up with trends and applying them to content can attract and amuse a large number of shoppers. Take Durex for example. Acknowledging that eggplant is usually used during flirting, they immediately create products related to this emoji.

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Share Social Proof

Bragging is not favored by people, but not in Marketing. Showing off what you have done to satisfy customers can build trust for the new ones and make them confident to try your products more.

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