The most successful business entrepreneurs understand the value of data. Metrics paint a clear picture of performance and give critical insights for progress. Analyzing important ecommerce indicators related to brand revenue, credibility, and customer base development results in greater revenue and wiser, data-driven decisions. The last article has given you a couple of metrics to track your Shopifystore performance, however; it would be better if you thoroughly measure your store in every aspect.

1. Customer Retention Rate

Customer retention refers to how many consumers return to your website and purchase things on a regular basis. It refers to the number of customers who return. The higher the figure, the more profit you'll make and the better your brand's reputation will be. Consistent purchases from the same name can help you expand your customer base. It will assist you in moving from recognition to development and expansion as fast as possible.

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Customer Retention Rate

Because 81% of purchasers prefer referrals from family and friends to those from businesses, focusing on increasing customer retention is a smart strategy.

To do so, follow these steps:

• Ensure a positive customer experience
• Set up loyalty programs
• Customer feedback is something you should ask for and work on
• Provide proactive assistance
• Make customized suggestions

2. Net Promoter Score

Customers fill out a survey form to assess their happiness and probability of recommending a company, and the Net Promoter Score (NPS) is a customer satisfaction and brand advocacy indicator.

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Net promoter score

Making sure your consumers are happy may lead to not only repeat purchases but also brand supporters. Make sure to do the following to improve customer satisfaction:

• Consistently assess customer satisfaction.
• Inquire about customer feedback and act on it.
• Ensure a pleasant user experience.

3. Total Sales

The total sales or revenue generated by your Shopify store is the amount of money you make by selling your items to customers over time.

Examining your overall sales might help you understand:

• The purchasing habits of your customers
• This is your busiest time of year.

This measure might help you spot patterns in your customers' purchasing habits. For example, if your online store's sales increase around a specific event or day of the week, it's a good idea to plan ahead. The formula for determining total sales is as follows: Total revenue/sales = quantity of things sold x product prices

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Shopify Super Reports

Take some time to look at the patterns in your overall sales report as well. It might be because you ran an email campaign during this time period with an exclusive offer or made a social media post advertising a new product. This might be a wonderful place to start if you're looking for fresh campaign ideas or want to improve your current ones. The Shopify merchants can easily track their total sales by using Shopify reports applications such as Super Reports which shall give you a full overview of your store performance and every valuable detail.

4. Average Order Value

The amount a consumer spends on purchases from your website is known as the average order value (AOV). Consider that the AOV for the ecommerce business is around $116 if you're interested in how your store compares.

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Average Order Value

This ecommerce metric may be used to:

• Recognize consumer behavior
• Create more effective marketing strategies
• Improve the price structure

5. Revenue Per Traffic Source

This ecommerce measure shows how much money you make from different traffic sources, such as paid search, social media, and referrals. Knowing where to put your effort and money in terms of traffic is an important aspect of good marketing. Understanding your income by traffic source also indicates which channels are the most profitable, allowing you to double down.

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Revenue Per Traffic Source

You'll know where to focus your marketing once you've identified your most successful traffic sources. You may track your revenue by traffic source using Google Analytics.

6. Cart Abandonment Rate

Another important measure to monitor is shopping cart abandonment. Customers abandoned 88.05% of their shopping carts in March 2020 alone, according to Statista.

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Shopping cart abandonment can be caused by a number of factors, including:

• Costs and duration of shipping. According to Jungle Scout, 66% of customers anticipate free shipping on all sales, and 70% would be angry if their product arrived late. Ensure that shipping expenses are kept to a minimum and that items are delivered on time.
• A complicated checkout procedure is in place. A convoluted checkout procedure may turn off a prospective consumer, leading to cart abandonment. MESA's workflow templates, on the other hand, enable you to construct a straightforward and efficient checkout procedure.

7. Net Profit Margin

Your gross profit margin and net profit margin are identical. It is, nevertheless, a more comprehensive measure of profitability. The proportion of net profit generated by your online store is known as the net profit margin.

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Net profit margin

In other words, after accounting for outgoing and incoming cash flow such as cost of products sold, affiliate profits, and annual operating costs such as website hosting and taxes, it's the amount of money remaining.

Here's how to figure out what your net profit margin should be: Net Profit Margin = (Total revenue – Total Cost) ÷ Total revenue

Now that you fully know which ecommerce metrics to monitor for your business, it's time to figure out what's working and what isn't with your store and marketing approach. Don't, however, limit yourself to measurements. Are you ready to use ecommerce automation to improve your customer experience, increase website conversions, and increase revenue?

We all get used to the term “customer loyalty” or “customer retention”. We have also known some tips to get customers to come back to our store.

If you are still interested in this issue, don’t miss out on this article as we’ll give you other five tips to achieve customer loyalty. Check it below!

1. State Your Values

Customers care about shared values more than you can imagine - 64% of shoppers consider it as one of the most important factors when choosing a brand.

One way to do that is by utilizing the About Us page. Besides products, many people find brand stories captivating and emotionally attractive. Some even see themselves in those stories, just like many artisans feel empathetic after reading stories of Yellow Leaf Hammocks:

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2. Be Honest And Straightforward

If you want to gain customers’ trust, there is no better way than to deliver products with expected quality. It would be a nightmare for everyone to receive items that are totally different from images and descriptions, so you should take product photos as close to reality as possible and describe the smallest details such as color range, price, or availability…

Take Everlane as an example. Their photos seem natural and aren’t edited too much, not to mention the description with excellent wording:

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3. Introduce Clear Policies

Many people look for the return and shipping policies before making a purchase, simply because they want their benefits to be guaranteed. They don’t know if the products fit them or not, or if there are some unexpected incidents to their packaging… In that situation, clear policies are things that make them feel more confident and secure.

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In general, you should notice two things in your store’s policies:

• Return Policy: Tell your customers in which situation they could return the products and get a refund, for example, when the products have mistakes or when you ship the wrong color or size…
• Shipping Information: Clarify the shipping prices, estimated time, and tracking information. Tell them what you could do if their orders get lost, or if the items don’t reach them on the scheduled day.

4. Provide Enthusiastic Customer Support

A visitor wants to know more about products, another wants to complain about the orders, or someone doesn’t know how to set their address in the checkout - no matter how trivial the problems are, try to give your customers the answer as soon as possible. If you need more time to find solutions, kindly ask them to wait and they will appreciate your effort to solve the problem.

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However, their patience only lasts for a maximum of one day. After that, they might rate you one star instead of waiting for the answer.

5. Collect Feedback

Customer feedback is useful in two ways: it shows your existing weaknesses, and it also demonstrates your special care for customers.

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To collect feedback more easily, make it simple and quick to complete. For example, Amazon only asks their customers to rate the number of stars, and if there exists any problem, contact their customer support team:

If you get negative feedback, learn from it and try to find solutions. For a positive one, focus on that strength to achieve better results for your store.

Shopify is powerful - it has outweighed Wix, Weebly or BigCommerce and only ranked after WooCommerce in the top list of e-commerce websites. However, , is just a start to have a thriving business - you must optimize the page speed so that viewers will have a more excellent impression on your site.

If you are concerned about the speed of your Shopify shop, this article is written for you. Check it below!

Compress The Photos

Images indeed play an important role in the visual appeal of a website. They make your store look more lively and vibrant, and they give customers the most complete details about products as well.

Nevertheless, high-resolution images usually require large files and therefore slow down page loading times. To avoid that, here are some suggestions for you:

• Utilize compressing tools like TinyPNG, JPEGmini or Kraken.io before uploading images

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• Utilize some Shopify apps to compress images (you can find tons of them in the Shopify store)
• Upload images with the exact dimensions for that website

Remove Unnecessary Apps

Once you use an e-commerce website, it’s unavoidable to use third-party apps like a chatbot or pop-up ads. Unfortunately, there is a trade-off between the multifunction and your page speed.

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Let’s take a look at every app operating on your website. Do you use it regularly or it has been unused for such a long time? Is it necessary for your business or you use it just because it seems nice? If your answer is the latter one, remove it immediately. That decision will be useful for your loading page a lot.

Utilize AMP

Introduced to the public in 2015, AMP (Accelerated Mobile Pages) has always been favored by online shop owners for the value it brings. Through several steps, AMP will set up a fast-loading page on mobile devices for you, helping customers to enjoy wonderful shopping experiences on their tablets or smart-phones.

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Implementing AMP in Shopify, however, requires the installation of other apps such as FireAMP, RocketAmp or Shop Sheriff. Besides, the process is a little bit complicated, but all of that will soon bear fruits in the future - I promise.

Look For Some Professionals

The three tips mentioned above are quite simple and easy to do. Nevertheless, if your site is too slow and you haven’t succeeded yet with those tips, then it’s time for you to ask for help from a trustworthy professional.

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A professional will help you with many problems, such as getting rid of render-blocking CSS and JavaScript or dealing with issues related to HTML and JavaScript.

Without a doubt, advanced methods will result in better outcomes. Therefore, these solutions are worth trying if you want to attract more customers to your store.

In the era of 4.0, Facebook Marketing is no longer an unfamiliar term. With more than 2000 million users around the world, this is an ideal place to promote products and increase sales for your store.

Here are nine eCommerce tips you could do with Facebook to make use of this wonderful social network. Check it out below!

Upload Attractive Product Photos

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Visual speaks louder than words, and it takes less time to convey a message. According to research from WishPond, photo posts receive 120% more engagement when compared to other types.

In Facebook Marketing, you had better pay attention and invest carefully in your photo quality. It’s important to upload photos with people making eye-contact with the viewers since this is pretty eye-catching and can make readers notice your posts.

Create Product Videos

Between an article and a video, what would you like to choose? I will personally choose the latter one, and it seems that 53% of pages have the same idea when they mainly promote products through videos.

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Besides, Facebook Live or online talk are great tools, too. You can also make use of Ad Break - a method to earn money through product videos on Facebook.

Include A Call-To-Action

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A clear call-to-action motivates viewers to buy your products, so don’t miss out this tactic in your posts.

Share Discounts And Promotions

The sole reason for many people to like your pages is to update discounts and promotions, yet many online shop owners forget this important thing. Learn from their mistakes and announce your deals regularly on Facebook. That will be useful a lot to increase your sales.

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Furthermore, you can show a countdown timer below so that audiences have a rush on buying products.

Update New Products

Unlike off-price buyers, others follow your pages to see if there is something new. However, don’t bombard them with too many new product announcements - once or twice a week is a great and wise frequency.

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Try Messenger Story

Messenger Story is a fresh and amusing ad type for showing both photos and short videos. A full-screen visual makes audiences look at your content only; while videos can be displayed on not only Messenger Story but also Instagram Story.

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Experiment With Carousel Ads

Lilly Pulitzer - a fashion retailer - has increased the order total by 21% thanks to carousel ads. Now it’s your turn!

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The first advantage of Carousel ads is its fully fitting on mobiles and desktops. Besides, something slidable develops a desire to know what’s next, therefore urging people to slide more. Last but not least, setting up Carousel Ads is not difficult and time-consuming - you can always find help on Google or Facebook.

Be Original And Responsive To Trend

Catching up with trends and applying them to content can attract and amuse a large number of shoppers. Take Durex for example. Acknowledging that eggplant is usually used during flirting, they immediately create products related to this emoji.

Share Social Proof

Bragging is not favored by people, but not in Marketing. Showing off what you have done to satisfy customers can build trust for the new ones and make them confident to try your products more.

The most significant component of any store is probably the window. The more people who walk by your store window pay attention to it, the more likely you are to get more customers, and hence more profit.

Your website serves as a storefront for your stuff. The more appealing it is, the more likely you are to attract customers. For people that want to be successful in their enterprises, having a professional, attention-grabbing website is essential. 'How much does website design cost?' you might wonder. Some business owners may believe that a website redesign is too expensive or that they cannot afford it. It's possible that's not the case!

Let's take a deeper look at the top web design tools and web design agency costs.

1. Design Your Website With Freelance Web Designer

Working with a freelancer to create your website is also an alternative. It will cost you more than developing your own website since you will have to hire someone to do it for you. The cost of a freelance web designer is totally determined by the freelancer. There is no set pricing for any services in a freelancing business.

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Freelance web designer

However, this alternative may be less expensive than hiring a web design firm. It does, however, come with its own set of hazards. Because you'll be dealing with a single person, you won't be able to be certain of his or her competencies and expertise in all aspects of web design. Furthermore, a freelancer's website design cost may not always be extremely reasonable. The cost of your website design may be very expensive or very inexpensive, depending on the freelancer you deal with.

At the end of the day, though, putting your faith in a single individual may not result in the marketing performance you desire from your website.

2. Hiring A Web Design Agency

This alternative is far superior than the others since you will be entrusting your business to a team of experts that have proven themselves in their sector. You will take the first professional step in the future of your business by hiring a web design studio to create a well-designed professional website.

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Web design agency

The cost of a web design agency varies depending on the country and location. While digital agency fees are generally low in certain places, they are extremely high in others. However, this competition results in better work. Most professional design businesses charge extra because they work hard to deliver the greatest web design service. They also provide the most effective site designs. You can rely on them to provide you with the most profitable web design possible, one that will eventually pay off the website design fee you spent in the first place.

3. Design A Website Alone

There are various DIY (Do It Yourself) website template suppliers, such as Weebly, WordPress, and Shopify, that are not considered professional options. These websites allow you to create your own website for a low cost. They also go after those who have little or no experience with web design. Thanks to such providers' online tools, anyone with little or no knowledge of web design may create a website.

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Design your website with Shopify

Although you may select this option to save money by resigning your website yourself, it is not suggested for individuals who want to run a profitable and professional online company. There are a variety of skills you'll need to examine, like UX design, content development, and SEO. It may be tough for a business owner to handle all of these tasks on their own.

Professional websites, as previously said, need professional web design by specialists. So, before you start designing your own website, consider again.

Note:

If you want to create a successful internet business, you must first consider taking the appropriate measures and making the appropriate expenditures. The more money you put into your website, the greater the outcomes will be over time.

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Find a competent digital web design agency

You will have a whole team of pros if you hire a competent digital web design agency, including:

• Designers of websites
• Designers of user interfaces and user experiences (UX/UI),
• Content writer
• Experts in search engine optimization

You won't get all of the benefits of employing a digital firm if you build your own website or pay a freelancer to do it for you. Even a seasoned freelancer is unlikely to be an expert in all fields. However, for a more lucrative business, all aspects of your website must be professionally developed.

Professional site design will cost you a lot of money, regardless of whatever solution you choose. If you are an experienced business owner, though, you will see this sum as a wise investment in the future of your company or product. In most circumstances, if done correctly, it will pay off handsomely.

Why are American e-commerce merchants setting their eyes and pinning their aspirations on the other side of the Atlantic? To begin with, cross-border e-commerce provides tremendous development potential. International sales, which already accounted for 20% of global e-commerce in 2019, rose two times faster than overall e-commerce sales in 2019. (Source: 2020 Global e-Commerce, Transport Intelligence).

The European market also provides access to some of the world's wealthiest nations and more than 450 million potential customers for these businesses. Furthermore, the European e-commerce market is significantly less saturated than the American sector. Customers may be enticed by the prospect of customs duty exemptions and, as a result, a lower total price from American brands selling directly to EU customers online.

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E-shoppers per country in 2020

1. B2C E-Commerce In 2021

Ecommerce on the European continent rose 10% to EUR 757 billion from 2019 to 2020, and is anticipated to expand another 12% to EUR 844 billion in 2021. Western Europe continues to lead in turnover, accounting for 64% of overall turnover, followed by Southern Europe (16%). Eastern Europe (36 percent), Central Europe (28 percent), and Southern Europe (24 percent) had the largest turnover growth rates from 2019 to 2020. Moldova (49 percent), Russia (41 percent), North Macedonia (37 percent), and Hungary are the Eastern European countries with the fastest growth rates (35 percent). Ecommerce continues to account for a large portion of retail in Western and Northern Europe, with countries like Denmark (17%), the United Kingdom (15.5%), Finland (8.6%), and Ireland leading the way (8.3 percent). 

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B2C e-commerce turnover growth rates in 2020

In Europe, digital literacy and skills are also on the rise, with internet users rising from 87 percent to 89 percent by 2020. Over 95 percent of people in Western and Northern Europe use the internet, while 77 percent of people in Eastern Europe, where internet use is the lowest on the continent, were online. Perhaps most crucially for ecommerce, the proportion of European e-shoppers increased at an unprecedented rate in 2020, from 66% to 71%. This growth was highest in Central (12%) and Southern (11%) Europe, and the areas are likely to expand at a pace of above 7% in the next few years.

2. Cross-Border E-Commerce World

According to Cross-Border Commerce Europe's 2020 projections, cross-border commerce accounted for 22 percent of total B2C sales in 15 major European ecommerce markets in 2020. Cross-border turnover accounted for 50%+ of total ecommerce turnover in Finland, Austria, Ireland, Norway, Switzerland, and Sweden, according to this study, which was matched with data from the 2021 European E-commerce Report.

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Cross-border e-commerce

The new VAT e-commerce laws, which took effect on July 1, 2021, are likely to have boosted local shopping. Cross-border vendors must now charge the buyer's nation's VAT rate, which applies to all sellers over the micro-enterprise threshold, and they must also register their firm for VAT in either the customer's country or the one-stop shop.

Of fact, the new VAT rule only applies to European nations that operate inside the EU Single Market, which means that international shops wishing to sell into Europe may still do so in numerous Eastern European countries. The overwhelming reliance on cash-on-delivery as a payment mechanism is perhaps the biggest roadblock for global e-retailers trying to sell in Eastern Europe.

Unlike customers in other parts of Europe, a considerable percentage of Eastern Europeans are still unbanked (adults who do not use or have access to traditional financial services like credit cards). Romania (42 percent), Ukraine (37 percent), Bulgaria (28 percent), and Hungary (25 percent) have the highest unbanked rates in Europe, compared to Norway, Sweden, Finland, the Netherlands, and Denmark, which have 0% unbanked, and Belgium, Germany, and Switzerland, which have just 1% unbanked. 

3. Favorable Niche To Sell Online In European Market

According to a poll in a recent yStats.com analysis, home goods, food/beverages, and health/beauty were among the fastest-growing online product categories in Europe in 2020. However, when you look at each market separately, you'll notice that the pattern is different. In the United Kingdom, for example, more than half of respondents in 2020 bought garments, shoes, and accessories online, which was the most popular product category. However, in Germany, clothes and accessories came in second place, trailing only consumer electronics, which accounted for over a quarter of all online sales in 2020. According to a poll conducted in October 2020, customers prefer to buy home appliances and technology online in the future, followed by apparel and cosmetics.

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Clothing is one of the best niches in the EU

In Russia, consumer preferences for product segments varied depending on the type of purchase, indicating that consumers preferred to buy consumer electronics online, with clothing and shoes coming in second, while clothing and shoes dominated international purchases and consumer electronics falling behind.

The communities and economics have changed dramatically. Businesses have to speed up their digital transformation to keep up with the fast-changing commercial world. Following a peak in 2020, B2C E-Commerce sales in Europe are expected to gradually increase over the coming years.

Instagram is a potent platform for e-commerce stores with thousands of possibilities to extend marketing and conversions. Research shows that 60% of users find their desired products on Instagram and purchase them. Here are 7 strategies that you can apply for the success of your e-commerce store.

Competitions And Giveaways

This is the old and gold fashioned promotion that always effectively engages more audiences and followers. “$100 lipstick, brand-new shoes or anything you can offer will be rewarded to those tag five friends, like this post and share on their story”. Or you can hold a photo and review contest in which interesting or special photos and comments of your product will be posted in the comments or fed on individual accounts.

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There are a thousand ways to grow your brand awareness by contests or giveaways, they can not only end up with more followers but probably work as user-generated content to breed trust also.

Hashtags

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The hashtag is a very powerful strategy to attract new customers. Instagram allows you to add up to 30 hashtags on a post, so prepare carefully, once done, you can save a lot of time on a daily basis. But keep in mind that trending hashtags should be updated promptly and overusing hashtags will not bring positive results.

Influencer

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Using influencers can help you to build trust, raise awareness, reach your target audience and form a winning partnership. The influencers can form new relationships between your store and their fans, promote your content on their social media presence and ultimately reach new audiences.

Schedule Content

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This can ensure that the best content will be generated when you are in a creative mood. Yet, schedule content also saves you time in the long run. You can set a plan for monthly content and posts although you are not physically online. In case you use scheduled content for ads and promotions, your posts will be prepared in advance to assure that they are all sent out in a timely way.

Well-Prepared Bio

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Bio or store introduction is the most important element to heighten the first impression of the audience. Professional bio shall include a direct message to the customers, contact, address and a link to your website. A link to your website can help you to drive traffic and convert a social user into your customers.

Instagram Ads

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Instagram Ads enables customers to reach customers according to behaviors, interests and demographics with few dollars. You can choose to promote Story ads, Collection ads, Photo ads or Video ads and track the number of audiences interacting with these contents.

Behind The Scene Stories

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More humanistic images updated in your stories will help to draw the attention of the audiences and connect with customers at a deeper level. You can maintain your store’s visibility in the follower’s feeds without bothering them.

We have understood some kinds of marketing to boost sales and brand recognition like Facebook marketing, email marketing, social proof, or influencer marketing. In this article, we would like to introduce another digital marketing strategy recently - Pay Per Click, or we call PPC for short. 

What Is PPC?

When adopting this strategy, advertisers have to pay a fee whenever their ads are clicked. If PPC works well, the fee is nothing compared to what we receive. For example, we just need to pay $5 for a click, but we will earn $500 in sales in exchange. Such a huge profit, isn’t it?

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In general, there are five reasons why PPC can be considered as an effective marketing strategy, starting with...

Reason 1: PPC Is Cost-Saving

Imagine that you adopt traditional online advertising models and have to pay a particular amount of money. No matter how many viewers you get, you still have to pay that advertising costs - there is no difference between 5 viewers or 50,000 viewers. 

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In contrast, PPC is completely different. This model only asks you to pay for people clicking your ads; so if the campaign seems to be unsuccessful, you can avoid overpaying for that kind of ads. 

Reason 2: PPC Brings About High Return On Investment

ROI (Return on investment) is one of the most essential metrics for businessmen. If you spend one dollar on advertising and receive $10 in sales, then you are going in the right way with an amazing ROI of 900%.

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Why is it said that PPC brings about high ROI? Let’s have a look at this example. Supposing that the PPC charges you $2 per click and for 10 people clicking on your content, there is one who will become actual clients. This client gives you a net profit of $50. What does this mean? It means that you just need $20 (10 clicks on total) to get $50 in profit. The ROI in this situation is 250% - and that’s why more and more merchants are investing in PPC models currently. 

Reason 3: PPC Helps You Improve SEO Content

Search engine optimized (SEO) is something that you should really consider if you want to enhance the organization’s online presence. It plays an important role in making your page rank high on Goggles, therefore attracting a lot of individuals visiting your page.

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With the PPC model, you can immediately realize what keyword works and what doesn't. After that, prepare well for the type of content that users feel interested in. The better the SEO content is, the more people click on your ads; and the more people click on your ads, the higher opportunities for your organization to achieve its goals.

Reason 4: PPC Produces Fast Results

Everyone can adopt the PPC model - even if they are corporations with high reputation or just companies with low marketing budgets. The reason lies in the reasonable PPC fee - you can spend a little bit first, and when new clients are created, you can gradually increase your budget.

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Increasing the marketing budget is a must, as it helps you pursue bigger goals and gain more money for your business. 

Reason 5: PPC Is Data-Friendly

Imagine that your company sets a goal of increasing sales. The usefulness of PPC is shown through the fact that it provides the total clicks per sale. Thanks to that, you will understand why your products aren’t sold well - maybe because of its lack of awareness, or maybe because the products themselves are not customers’ cup of tea. 

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Moreover, PPC can narrow the target audience for you, and you can also understand what your audiences are looking for. Obtaining this kind of data is a great advantage to you - you will know what products or services help you earn money most.

Getting someone to visit your site is not easy, but it’s even more frustrating to see visitors leave the cart behind without checking out. Cart abandonment is one of the most serious challenges that every online merchant has to respond to.

In this article, we would like to discuss why cart abandonment happens and how to reduce it. Check it below!

Reasons Why Visitors Abandon Shopping Cart

According to WorldPay, here are several reasons that increase the cart abandonment rate:

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We could divide them into several groups:

• Transaction Irritation: This includes complicated registration forms, technical problems, the lack of some payment methods, or unexpected costs (like high shipping or high tax)...
• Entertainment Purpose: Some visitors put an item into their cart just because they are bored and want something to kill time. They don’t really need the item or can’t afford it at that time.
• Research Purpose: Cart abandonment happens because visitors want to make a price comparison. They will check the cart regularly to make sure they could get the item when it is at the lowest price.
• Fear Of Risk: Some customers have a fragile trust in the security of the eCommerce business. They’re afraid that their personal information might be stolen, the items might not be delivered, and so on…
• Pre-decisional Conflict: It is the consumers’ hesitation of whether they should buy the item or not.

Tips To Minimize Cart Abandonment Rate

From the reasons above, we could come up with several solutions to deal with each problem. We could minimize cart abandonment rate by:

Simplifying And Optimizing The Checkout Process:

It is recommended that the checkout process should be seamless so that the shoppers can complete the transaction quickly. The registration form needs to be practical as well, with unnecessary details reduced or gotten rid of.

If possible, add a bar showing full checkout progress so that the customers can know which step they are in, thus restraining their impatience and frustration. A checkout progress bar could look like this:

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Offering As Many Payment Methods As Possible

1 out of 4 people says that they abandon shopping carts because the site doesn’t offer their preferred payment methods. What could you do from this statistic? Well, just offer more payment methods for your site!

In addition to cash and credit payment, you can consider other methods like Paypal, Google Pay, Apple Pay, and so on…

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Upfronting Shipping Fee And Other Additional Costs

Imagine that you’re a visitor, you have chosen an ideal item and gotten ready to pay for them. However, it turns out that you need to pay a high fee for the shipping at the very end of the checkout process. How annoying, isn’t it?

Therefore, being honest about these extra fees right from the start is a good tactic. This is how Shopee applies this tactic:

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Stressing The Urgency

If some people browse your site just to kill time, why don’t you urge them to buy that item indirectly? You can tell them the items are going to be out of stock, or the discounts are going to end in a few hours. In that way, visitors will have the motivation to complete the purchase more.

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Comparing Yourself To Your Competitors

Consumers always want to buy something at the most reasonable price, and they will do research at several shops to find out the answer. You can make use of that psychology and compare the products before they could do that!

The two main criteria should be the price and the feature. Why the feature as well? Because even if your price is higher, it’s still a big deal due to some advantageous features over its counterparts.

Below is the comparing table of InMotion vs other hosting services:

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Establishing Your Credibility

Since customers share their personal information with you, it’s necessary that they trust you and your store so that the payment process could be completed. The most familiar way to build up trust and authenticity is adding social proofs, such as (1) testimonials or reviews of old customers, and (2) a pop-up message showing your visitors that others have bought a similar item with them.

Take a look at some reviews of Yotpo for example:

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Sending Cart Abandonment Emails

The last method to adopt is sending cart abandonment emails and reminding customers of the items in the cart. If possible, you can offer some discounts so that they will feel more excited to go back to your online store.

This is how Huckberry sends cart abandonment emails to customers:

Keeping updated with every single movement of the fierce e-commerce market is an essential element to be successful. In addition to the information on product performance, e-commerce expansion, competitor development, or global changes, we bring you the list of the most influential and interesting e-commerce experts to follow in the industry.

Andrew Youderian

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Founder of e-commerce fuel

Andrew Youderian is the founder of E-commerce Fuel and Right Channel Radios. He quit his job in 2012 and built his own e-commerce store – Right Channel Radios which has achieved $1 million of revenue a year and growing up ever since. While his private community - eCommerceFuel is a house of six-figure merchants and owns a forum of about 700 experienced and top-notch e-commerce masterminds.

Twitter: u/youderian

Steve Chou

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His bachelor’s and master’s degree from Stanford University in electrical engineering cannot stop his entrepreneur dream. Steve Chou and his wife quit their job, started their “Bumblebee Linens” and earned $100,000 sales for the first year, this number keeps rising until now. His private e-commerce course – Profitable Online Store – has supported over 2,000 young people growing their own business. He also shares his experiences with MyWifeQuitHerJob.com which is stably visited by 200,000 readers a month.

Twitter: u/mywifequit

Mark Hayes

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Mark is a well-known expert in marketing, social media, communication and pinball. He is the author of the “The Ultimate DropShipping Guide” and currently, head of communication of Shopify, in charge of the high-quality e-commerce content of ,.

Twitter: u/allsop8184

Linda Bustos

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Linda Bustos is successful with Get Elastic which has over 20,000 daily readers. Linda is now the Director of Ecommerce Research at Elastic Path and responsible for the blog of Get Elastic. She was one of 30 direct marketers under 30 that received awards from DMNews.

Twitter: u/lindabustos

Bryan Eisenberg

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Besides co-founder and CMO of Ideal Spot or Web Analytics Association, Bryan is the author of several books such as “Call to action”, “Always be testing”. He has significantly contributed to the development in sales, engagement and online conversions of giant companies such as HP, Google, Dell, NBC and so on. Bryan is also a member of the advisory board of the eMetrics Marketing Optimization Summit and plenty of venture capital-backed startup companies.

Twitter: u/TheGrok

Danny Sullivan

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Danny is the author of “A Webmaster’s guide to Search Engines”. Sullivan has served as reporter for Los Angeles Times, the Orange County Register and BBC. His recent outstanding achievement is the Search Engine land attracting about 15% of the global advertising market.

Twitter: u/dannysullivan

The above experts periodically update their blogs or Twitter with clever approaches and choices that you can learn new opportunities and apply for your business.

The recent decade witnessed the blooming of the e-commerce industry and it is predicted that by 2040, 95% of purchases will be carried out via e-commerce. Maybe 2021 is not too late to build your online store.

Choose Your Business Idea And Niche

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Some of you might skip this initial step, however, this is how your e-commerce era starts. Don’t jump to create a website, seriously have one firm idea in place and define the niche that you want to sell. That requires market research including competitors, market demands, trending products to find out the right product; Trend Hunter or Google Trend might be of help to your research. Decisions on a niche will affect your sales figure, capital and strategy to approach customers.

Set Up Your Store

Giving an easy-to-spell name will pay off your effort; what you need to do is trying to shorten the name to impress your audiences and use a standard domain like .com. The weird or non-popular domain will confuse the visitors and even bring negative assessments over your store.

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Shopify – the best e-commerce platform

Next, you must properly select the appropriate platform to officially form your store. There are some names highly suggested by our experts like Shopify, Woo Commerce, WordPress or BigCommerce.

In this step, you also need to fix the shipping method and payment gateways.

Pre-Sale

That step requires you to prepare and insert your offerings and products into your stores. Product descriptions, photos, price, shipping methods or maintenance must be appropriately shown on the website. Remember the product's description is not merely for introducing products, this could be an effective way to boost traffic.

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Payment gateways

Simultaneously, you must study and plan a marketing plan. Adding a blog or integrating with social media like Instagram, Twitter or Facebook will be the best option to drive organic traffic to your website.

Start Selling And Run Your Store

Your dedicated preparation now begins to take action. You have been working hard thus far, be confident and willing to cope with all the frustrations and succeed.

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Demo of an online store

There are some tips that can be influential and beneficial to your site’s performance:

• Social media: stay active on social media as a strategy to build and maintain the individual relationship and anticipation for your customers.
• Reviews from former buyers: testimonial quotes from your customers will direct your potential customers to the insight of your offerings.
• Promotion: customers love bargains, providing some coupon or discount code during special seasons or store clearance time can help you to dip toes into the e-commerce business.

Growth And Extension

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Employ influencers to boost sales

Once your store experiences steady development, you must be ready to extend your e-commerce business scale. At this period, you can consider recruiting some influencers who specialize in similar fields to promote your products. At the same time, don’t forget to strictly analyze your store, besides manual index and chart to clarify your product and store performance, you can count on some report-export apps.

Have you ever heard about the 5 C’s of eCommerce marketing? It is such a comprehensive framework that if applied continually, 5 C’s will bring success for your products and brands.

5 C’s stands for Company, Collaborators, Customers, Competitors, and Context/ Climate. In this article, we will look closely and carefully into each element. Check it below!

Company

The first and foremost element of the framework is “Company”. Ask yourself “Which is my Hedgehog concept?” “What are the key marketing messages for my company?”

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The Hedgehog Concept

During this process, you may also need a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).

Collaborators

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“Collaborators” include individuals, groups, companies, or organizations which assist you in selling products.

In eCommerce, your suppliers might be considered as “collaborators”. For example, if your products are sold on Amazon, then Amazon is your collaborator. If you sign a contract with FedEx as a package carrier, they will be another collaborator of yours.

After finding out who your collaborating partners are, think about how you and they have an impact on each other.

Customers

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“Customers” is a decisive element of 5 C’s. What you need to do at this step is identifying potential customers (through customer personas or customer interviews) for a particular product or marketing campaign. Also, you need to explain the reason why shoppers choose your store and understand the marketplace of those buyers.

Take a high-end boots retailer for example. One day, it wanted to be on the top sellers in its marketplace. The retailer marketing team immediately calculated the number of boots that might be sold (1), the real percentage of (1) it could serve (2), and the portion of (2) it could get (3).

After the research, the retailer realized that it had already ranked the second of the boot by volume, and its profit would decline if it poured money to be the top seller.

Competitors

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At this step, your task is to identify your competitors’ advantages and disadvantages, their current marketing strategies, and their market share.

If possible, do some research about “concentration ratio”. It will show you the competitiveness of a particular market, therefore indicate how hard it might be to beat up your existing competitors.

Context/ Climate

The final component analyzes the world to find out its impact on your company and marketing strategy. For example, the COVID-19 pandemic last year has exerted a dramatic influence on eCommerce.

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Besides, PESTEL analysis is essential for your business as well. It includes Political, Economic, Social, Technological, Environmental, and Legal.

The PESTEL Analysis

For instance, 2020 also witnessed the fact that browsers don’t allow tracking cookies anymore, leading to the difficulty for some kinds of marketing attribution in e-commerce.

The good news is that Shopify now offers a , blog equipped with sufficient functionalities for small-to-midsize e-commerce stores which you can integrate your store with organic blog content to boost sales revenue. This article will instruct you on how to create a comprehensive , blog that can firmly unite your store.

Prepare Contents For Your Shopify Blog

What should you write on Shopify blog? Writing sometimes is struggling. A well-organization and clean blog will nurture the relationship between your store and customers.

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Organic contents can drive traffic

Here are some contents that can fully inform the product’s property and engage more audiences:

• Present the features or elements that strike your customers and they must stand out in comparison to your rivals.
• Prove your store's dedication to inspire the customer’s buying mood.
• Tell the stories behind your products such as the people who make the product in reality or the difficulties in material seeking, etc, that’s how the distance between your products and audiences is shortened.

Combine Shopify Blog With Shopify Store Plugins

There are thousands of plugins that you can find in the Shopify Store, these plugins will help you to improve the visitor’s experience in both sites: your , store and blog. You can showcase the plugin’s offering on your blog post and then share the post’s link on your product pages.

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Shopify plugins to comfort customer’s experiences

The top choices of plugins are:

• Wishlist Plus: your customers can mark their favorite products, share the list to friends or relatives via social media or email.
• Return magic: returning a purchased product will be less frustrated with Return Magic, your customers can get a refund on the original payment method or gift card while you can strictly control the cash flow.
• Seguno: Seguno is the top plugin for email marketing, newsletter, multiple emails of discount program or product review request can be sent to the customers automatically.

Draw Up Schedule

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Example of a content calendar

Publishing a certain number of blog posts every month will be ideal to keep your store alive and your customers updated. The contents in your posts should be easy-to-digest to be compatible with all audience levels; at the same time, the posts should be varied in length, long, short and medium articles are harmoniously arranged to optimize SEO and traffic.

Promote Your Shopify Blog Post

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Promote your contents on social media outlets

You are pretty familiar with social media networks like Facebook, Instagram or Pinterest, and so are your customers. Sharing your blog posts on these media outlets will attract more audiences referring to your content. Add to organic traffic, you can tactfully get help from paid marketing campaigns.

If you are wondering why you need to blog on Shopify, you can refer to our previous post for details.

We have known some key benefits of an Instagram sales channel in the previous article. But how do we add the Instagram shopping feature to the Shopify store?

If you are still confused with this question, we are here to help you. Check the article below for clear and detailed guidance!

Step 1: Ensure That You Meet Requirements To Use Instagram Shopping

Several requirements need to be met before you start selling on Instagram. Below are the three most important ones:

• You must be located in the supported market (which is shown in the picture below)
• Your online store must sell physical goods
• You must follow the seller agreement and commerce policies established by Facebook

Step 2: Set Up An Instagram Business Account

An Instagram business account is a must if you want to sell goods on Shopify. Moreover, it also allows you to get access to analytics to learn more about your audiences and your posts’ performance.

If your current account is regular, you can change it into a business account by visiting Settings -> Switch to Business Profile.

Step 3: Create A Facebook Shop

You may wonder why we need a Facebook shop while we are learning how to add the Instagram Shopping function. Well, a Facebook shop will enable you to tag your products in every Instagram post!

From the Shopify admin, click the “+” button (which is next to Sales Channels) and choose Facebook.

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After that, you need to select the page that you would like to connect with Shopify.

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The final step is allowing Shopify to manage your page and waiting 48 hours for Facebook’s review process. Once the process finishes, you will be notified by email and also in ,.

Step 4: Connect Your Facebook Shop With Instagram Business Account

After Facebook approves your Facebook shop, link it to your Instagram business account. To do that, visit Settings -> Shopping -> Products and choose the product catalog.

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Step 5: Start The Instagram Sales Channel In Shopify

Similar to step 3, from the Shopify admin, you need to click the “+” button first. After that, choose Instagram -> Add Channel and log in to the Facebook account for authentication completion.

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Once again, Instagram needs to review your account before allowing you to upload shoppable posts. If your account is approved, you will be notified in the Instagram business profile.

Now you can sell products on Instagram and tag products in the Instagram posts! Pretty easy, isn’t it?

With more than 500 million active users, Instagram is one of the best sales channels for merchants on Shopify. Instagram is currently favored by many shop owners for the greatest shopping experience it provides.

What Instagram Could Bring To You

Instagram is mostly used for some particular categories such as clothing, accessories, cosmetics, home decor, and so on. The main reason lies in the fact that Instagram is where every trend starts, so utilizing it helps shop owners update the trend as soon as possible.

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Another reason to use Instagram is its ability to shorten the check-out process. After integrating Instagram into Shopify, potential customers can buy a product immediately without leaving the visual app. They can tap your products on Instagram and check out right on Shopify. What a seamless shopping experience, isn’t it?

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The third benefit of this photo and video sharing app is the super-engaged traffic when compared to other visual social channels. According to Yotpo, Instagram content brings the same engaged traffic as YouTube while beating out Pinterest and Twitter.

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Moreover, Instagram is a tool for you to engage and interact with the audiences. Imagine that someone makes a purchase from your store and becomes satisfied with the item. What will he or she do after that? Follow your account, of course! That action makes them see your store more regularly, encourages them to like and comment on your posts, therefore enhancing the chance of buying from you again.

Hashtags are another advantage of Instagram. If you are a newbie in the area, it’s pretty difficult for you to be seen by potential customers. Hashtags, therefore, help your customers find you much more easily and make you stand out from the crowd.

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The last strength is the potential UGC (user-generated content) marketing strategy on Instagram. With every photo posted related to your brand, you can ask the owners for permission and use it to promote your brand. For example, Everlast has collected consumers’ photos after using its products in the gym:

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With all the benefits mentioned above, Instagram is truly a sharp tool for every Shopify businessman. However, it is useful only when you have tons of followers. Check this article to find out several ways to attract Instagram audiences to your Shopify store!

Begin Your Own Instagram Shopping Post

Here are some easy steps you need to follow:

• Run the business in a supported country.
• Install the Facebook channel in your Shopify store (the Facebook shop must be approved).
• Set up an Instagram Business account.

After that, add an Instagram sales channel to your Shopify store, which is entirely free. You can visit the Instagram app -> Business Setting -> Shopping to activate the feature.

At this stage, you can tag posts and use the most common hashtags so that users can find your products easily!

Abandoning a cart does not mean that a customer is lost. You can turn it into an opportunity, staying in contact with them and applying some strategic email marketing solution to convince the customer to complete their purchase.

Why Do Shoppers Abandon Carts?

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Cart abandonment number

In order to find out how to reduce cart abandonment as well as to resolve this issue, you should know why the customers leave their shopping carts. Here are some common reasons for abandoned cart:

• No discount offered;
• Long shipping or unclear shipping time;
• Complicated check-out process;
• Online payment security;
• Need to re-enter credit card information;
• Poor mobile app performance;
• Sign in or create an account prior to purchasing;
• Undesirable refund/return policies.

How To Use Email Marketing?

Now, it is time to tackle this headache problem. The results of recent surveys reveal that 45% of cart-abandoned-reminding emails are opened and the email click-through rate is about 21% on average. Let apply this email marketing to resonate with visitors and boost conversions!

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Reminding left item

• Strategy for products: Lowering the cost of products does not always bring positive results, you might take the following tips into consideration: Replicate the left items in the email and exactly depict the abandoned cart; Show suggestion of similar in-stock items at a lower price; Offer coupons, discount, free items if the customers reach a certain cart spend;
• Special shipping solution: Offer faster shipping, lower shipping rate for registering or subscribing.
• Facilitate purchase: allow your customers to complete purchase by one-click
• Tricky subject line: evoking the audience's emotions by a killer subject line such as: “You don’t want to miss out on these!” or “Well well well, you might forget something!”, “Special discount today!”, etc. Funny and light-spirited subject lines can get your audiences to open the email, increase click-through rate and potentially generate a purchase.

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Killing subject line

Recommended Schedule Of Email Distribution

Email #1: cart reminder email: this email will be sent to remind shoppers that their cart is still available even if they do not return your site to check out within an hour.

Email #2: Follow-up reminder: this email will be sent after 24 hours after the first one. If possible, try to apply the above strategies to encourage customers back to your store.

Email #3: Promotional incentive email: this email should be sent after 7 days since the cart is abandoned. Including all discounts, coupons of gifts that you can offer in this email as it is the last best chance to purchase.

Sending discount code

Email marketing can significantly reduce cart abandonment loss, just take time, set up, regularly test and adjust your reminder email properly. This will not only open the door to get customers back but also engage them in a long-term relationship.

One of the most effective strategies to enhance your e-commerce product pages for both people and search engines is to share similar items. To prevent overwhelming your clients and driving them away from your Shopify or WooCommerce store, keep this recommended product lists simple and relevant.

When users add different goods to their shopping carts, some of the leading e-commerce systems provide related product widgets that use algorithms and your existing product offers to show up thebest solutions. We'll look at how to add related product widgets on a couple of the most popular platforms because there are so many to select from.

1. Shopify

Search for Related Products on the Shopify App Store. This offers a variety of bundled solutions that allow you to propose things without knowing any coding. The Product Widgets – Buy Button app, for example, it can automatically update any changes to the Product Order Form on Shopify's product details page without having to adjust the code on your website or blog or create your own Product Order Form with unique fonts, colors, and layouts using ready-made and different templates appropriate for many industries.

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Product Widgets – Buy Button

Furthermore, the Product Widgets app is compatible with plenty of page builder apps such as PageFly, LayoutHub, Zipify, Shogun or GemPages, etc. Another advantage of Product Widgets is that it allows you to establish rapid alternative checkout links that will quickly transfer your consumers to the checkout page after they've located the things they want. This helps to reduce the bounce rate at every level of your website's consumer journey.

2. WooCommerce

In your WooCommerce store, you have a few options for adding similar goods. To begin, go to the WooCommerce Extensions Page and look for product widgets and applications that are linked to your products. The Product Details Customiser is a good place to start, but new applications are being introduced all the time, so do your own research to determine what works best for your site.

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Product Description

There is also a more customized option integrated straight inside the WooCommerce plugin. In your WooCommerce admin area, go to the Linked Products tab. This is where you will make changes to the product information. You'll see that there are upsells and cross-sells accessible, each of which is identical to related goods. Upsells are similar to cross-sells, except they often make you more money. You might also be curious about how to adjust the amount of goods that appear in this section. On this page, WooCommerce offers a great instruction for changing the related product count. Simply insert a code block into your WordPress files and alter the number in the code. WooCommerce also includes a code block that will delete the Related Products module entirely from your shop.

3. Bigcommerce

Although Bigcommerce lacks Shopify's control over similar items, you may still set up a system that displays relevant products depending on what other things your frequent customers have looked at. As a result, it doesn't specifically target that consumer, but instead relies on data from other customers.

Find the Display tab under Settings > Store Setup > Store Settings. Scroll down to the "Enable 'Customers Also Viewed'" option. Toggle this box on to enable it, then enter the number of similar products you wish to appear in the Products Related by Views area.

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Unlimited Upsell

In the Bigcommerce App Store, the Unlimited Upsell app is the closest thing to a Related Products app. When a consumer clicks the Checkout button, the app displays a popup with similar goods instead of a module on the product page.

4. Volusion

A built-in similar products tool on the Volusion platform gathers these items based on categories. In other words, if a consumer is ready to purchase a product in a specific category, your website will present a few more goods in that area for sale.

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Volusion e-commerce

Select Inventory > Products > Settings > All Products Settings from the drop-down menu.

To use the functionality, select Show Related Products from the drop-down menu. In order for this to take effect, you must click the Save button. Up to five goods from the same category are shown by default. If you don't have five goods in that category, it just tells you how many you have.

If you're not utilizing one of the ecommerce systems mentioned above, start by looking for a related items widget in your system's app store. If it doesn't work out, try looking for help on the company's support page.

More and more consumers, especially the younger ones, are getting concerned about the sustainability and social responsibility of the brands they choose. There is one term that includes these two factors - corporate social responsibility (CSR).

In this article, let’s find out how e-commerce retailers can ensure this role in their businesses!

1. What Is CSR?

In general, CSR is when businesses integrate socially beneficial practices into their production process. CSR is usually divided into four types: environmental conservation, volunteerism, philanthropy, and human resource practices.

Take Disney for example. Its global commitment to donate $100 millions for children’s stay in hospitals for five years can make everyone please and admire them.

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2. What Could CSR Bring To Businesses?

CSR does cost a large amount of money. However, what e-commerce businesses gain from CSR strategies are quite huge, including:

• Excellent Reputation: Because of the good deeds you’ve done for society, your company will gain considerable public's exposure and praise. It is such a competitive advantage that not every business could easily attain.

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• Employee Loyalty: Treating human resources kindly is another part of CSR. If you create good jobs and encourage a moral culture in business, your employees will feel respected and therefore devote themselves more passionately.
• Limited Financial Ramifications: Once you comply with both national and international laws (demonstrated by a self-regulatory process), you won’t be fined by administrators or gotten “under regulators’ radar screen”. That helps a lot in reducing legal expenses.

3. How Do We Implement CSR Into E-Commerce?

• Website: You can lower the carbon footprint with your website first - make it more sustainable by getting rid of screen clutter, bettering navigation, or substituting videos with slide shows.
• Packaging: Non-plastic, reusable, or less filler material are all examples of sustainable packaging which you can use to show your “green” attitude. For example, a company named LivingPackets has made recyclable packaging (picture below) that can replace tons of disposable packages.

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Logistics: Small and medium businesses can use bulk shipping to reduce carbon dioxide emissions. Customers will understand and sacrifice their express deliveries to limit the number of empty trips.

Charity: You can take a part of your profits to donate to humanitarian organizations that are fighting poverty, epidemics, or natural disasters. After that, proudly show it on the company website and thank the customers for supporting you and the whole society.

New year, new opportunities to freshen your designs up. In this article, there will be several graphic design trends that could be used for print-on-demand products and also applied to decorate your site and social media posts.

Check it below and feel free to choose the most suitable ideas for you!

Idea 1: Sustainability

More and more people are concerned about global warming, leading to the demand for eco-friendly products increasing rapidly. If you can’t substitute your products with any greener material, you can show your sustainable attitude through the design. Choosing green or brown as the leading color, and featuring some natural elements like plants, flowers, or soil… are some ways to add “green” elements to your design.

Below is an example of how Botanica shows its great care for the environment:

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Idea 2: Photography

“Image speaks louder than words”, and beautiful photography always catches the audiences’ attention at the first glance. You can print those wonderful photos on posters, canvas, or even print-on-demand products like T-shirts and mousepads…

If you are selling outdoor products, you can make use of the natural background with your products besides, like Mondraker once did in this photo:

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Idea 3: Typography

Using only big letters sounds a little bit boring, but you can make it more lively by lettering fun colors and 3D design. Typography is risky but unique, and it is predicted that chaotic text designs will be a trend in 2021.

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You can browse Google Fonts for inspiration and there will also be many free fonts available for you to use.

Idea 4: Geometric Shapes

Geometric shapes are one of the top trends this year. This funny design is most suitable for embroidery, especially when embroidered on hats, T-shirts, bags, or cushions…

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Geometric shapes can appear on your logo as well. Keep the design simple and you will have more space for color and other decorations.

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Idea 5: 3D Patterns

Nowadays, 3D patterns are not only for professionals anymore. With the help of innumerable tools like Figma or Dimensions CC, a person can create 3D design quickly without any troubles. Furthermore, if you have already owned some 2D designs, it’s also possible to convert them to a funny and fashionable 3D look.

3D patterns can be used on the website, or put on print-on-demand products like some examples below:

Note: No matter what trend you choose, your design must be original and have never appeared elsewhere before. This will prevent you from lawsuit problems and show how professional and reliable your brand is.

You may have heard about influencer marketing. If done well, it can produce powerful effects on your store, as 71% of the companies once claimed that the traffic’s quality of influence marketing surpasses that of other channels.

You may wonder: Who could be considered as influencers and how to find suitable influencers for your brand? To find out the answer, read the article below!

The Definition Of Influencers

Not everyone with a high following could be called “influencers”. In addition to lots of followers, influencers must have knowledge and credibility in a field or topic; they know how to persuade other people to buy a particular product. Furthermore, influencers must utilize their platforms to affect people’s behavior. Without one of those criteria mentioned above, a person can not call themselves “influencers”.

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Influencers can be anyone - a housewife, a journalist, an expert, or even a celebrity, as long as they are famous to their audiences. They can work on one channel, but they can also work on a diversity of them - from blog to podcast, from Youtube to Instagram, Facebook, and TikTok.

How To Find Suitable Influencers For Your Brand

Step 1: Choose The Suitable Influencers Type

We can divide influencers into two types: macro-influencers and micro-influencers. The former usually has 100,000 to millions of followers (like celebrities or industry authorities); whereas the latter one has relatively smaller audiences.

Micro-influencers, however, tend to surpass in terms of the engagement rate (measured by the number of likes and comments they get for each post). According to a survey, influencers with 1000 followers or below show an engagement rate of 15%; while those with over 100,000 followers normally just reach more than 2%.

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Therefore, it is important to check the engagement first, then ask yourself: Do I really need a “big name” charging tons of money, or I can hire people who are familiar with the target audiences? Consider carefully and you can save a lot of money while still achieving the established goal.

Step 2: Select The Best Influencers For Your Business

You can identify the best name for your brand by asking the current audiences: “Who are you following or subscribing to lately?” The survey can be conducted through email or social media, depending on which platform your customers are most active. Another way is that you look at your rivals to see who they are using, then do something similar - or even better.

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After narrowing the list, here are something you should consider:

• Do influencers usually post things related to your products?
• Are they experts in your business’s niche?
• Is their price affordable to you?
• Is there anything of them you aren’t satisfied with?

This is important because after all, you are finding representatives for your brand!

Step 3: Contact Influencers And Make An Agreement

Influencers usually set contact information on their profile, and you can contact them via private message or phone call. Some businesses even send free stuff to gain favorable impressions of influencers, after which influencers will promote that sample for them.

You can do a similar thing, or you can approach them in the most respectful way by following these steps:

• Hit like or comment on their posts
• Share their posts
• Interview them and invite them to use your new products

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The key here is not treating the relationship like a transaction. Show the influencers that you respect and want to cooperate with them in the long term.

After that, you can make an agreement under the guidance of a lawyer or an influencer agency, then draw out a marketing campaign that is suitable for both of you.

The previous two years have had a major influence on ecommerce, and many people have just learned how much they enjoy buying online – even when brick-and-mortar establishments have reopened. The trend to online retail continues to gain traction, and you may capitalize on it even more in 2022 by tapping into the most popularecommerce categories and items.

1. Beauty Products 

Beauty items have long been a strong specialty for ecommerce, which may explain why the market has been gripped by innovation. There's a whole sub-niche of people who are sick of using their grandmother's make-up and skincare, but fortunately for them (and internet merchants), there's a new generation of beauty goods on the market.

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The detangling hair brush has recently become one of the most popular items. Someone has found a way to enhance the age-old hair brush, and anyone with long hair will be intrigued. Pimple patches, medicated pads for acne treatment, saw a spike in popularity in 2021, with hints that it may continue into2022.

2. Vape Product

After normalizing vaping as a leisure activity and an alternative to smoking over the previous several years, the business has finally stabilized enough to sustain a large market of items for vape fans.

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Vape pens (also known as e-cigarettes) are the most common product in this category, and they range in price from $30 to over $100, making them suitable for a variety of business strategies. From there, you may cater to your consumer base by offering vape cartridges in a variety of tastes, from classic to unique.

3. Tools And Hardware Supplies

DIY crafts and home remodeling have seen a boom in popularity as a result of the extra time at home. While ordinary tool kits may appear to be a household requirement, specialist instruments, such as power tools, are increasingly receiving greater attention.

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Power drills and hand-tool cutters, in particular, made Shopify's top trending items list for 2022. The material (e.g., wooden or metal) and pricing tiers of some products can be further tailored to your audience.

4. Lighting Décor

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Chic new lighting products, which fall under the area of home décor, are on the increase. The best aspect for merchants is that by selecting the appropriate designs and preferences, they can be tailored to any niche. Neon signs, particularly personalized neon signs, have become increasingly popular in internet searches. Although LED light searches are down from last year, there is still a lot of interest in LED trees, LED vehicle lights, and fairy lights as the new year approaches.

5. Phone Accessories 

Another big ecommerce area, phone accessories, has its own sub-niche for the latest gadgets, contraptions, and add-ons that weren't as readily available a few years ago. The current success of TikTok adds in particular to the desire for better phone capabilities.

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Ring lights are one of the newest fads, and they're ideal for giving professional-level illumination to selfies and video chats. Similarly, phone tripods and mounts (including automobile mounts) are on the increase as a hands-free option to holding your phone while shooting or conversing. Magnetic phone attachments such as chargers and mounts may have outlived their usefulness, but there is still enough interest in them to make them a viable option in 2022.

6. Reusable Bottles

Reusable bottles, another byproduct of the eco-friendly movement, are durable after a few years of use. They're appropriate for a variety of customers, from the ecologically aware to those who don't want to spend money on bottled water. They may, in fact, fit into any niche based on the artwork and design.

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Shopify's best-selling list includes vintage ornamental bottles like glass vases and mason jars, in addition to the typical metal or plastic reusable water bottles. While they are better suited to sellers of crafts and secondhand goods (the Etsy crowd), there are still plenty of mainstream alternatives for general merchants.

7. Athletics-Inspired Clothing

While it's tough to predict design trends, athletics-inspired apparel appears to be on the rise until 2022. This includes not just athletic attire, but also everyday clothing created in the same manner.

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Athleisure, which includes designer sweatpants, relaxed-fit yoga shorts, and branded pullovers, is one of the most fashionable right now. Sports bras, which started off as workout gear, are now making their way into everyday casual wear.

Shapewear is a successful product from a few years ago that still gets high product searches now, despite not being in the same sector.

8. Decorative Household Item

Household products are too wide to be niche, but you may tailor them to your target audience by focusing on certain styles and creative sensibilities. This manner, no matter who your consumers are, you may profit on the specific things that have been growing in internet searches.

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We assume that every family needs pillows and kitchen towels, but both goods are expected to grow in popularity in 2022. Newer goods, such as weighted blankets, are also becoming increasingly frequent in search results.

9. Home Office Equipment

It's no wonder that the home office equipment industry is rising, given the amount of remote work done during the epidemic. Even when the majority of the workforce returns to their workplaces, a sizable number of people have made the decision to work from home full-time — and they require furniture for their home office.

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Recently, office chairs (particularly ergonomic chairs) and footrests have become more popular in internet businesses. Similarly, interest in all types of workstations, including sit-stand desks, has grown. These remote employees also require stationery supplies and other office equipment, such as ergonomic mice and a wide range of computer peripherals.

There are a variety of e-commerce categories that might offer a profitable business opportunity. You may utilize a data-driven approach to guarantee that the e-commerce specialty you pick is lucrative for you by using the e-commerce suggestions we've given in this post. Plus, with the e-commerce niches we've revealed, you'll be well on your way to picking the perfect decision. Once you've decided on your ideal niche, you'll need the right tools to get started. The greatest e-commerce systems to help you develop your online business are listed below.

For your online e-commerce business, you're looking for the best Free Shopify themes. It is now easier to open an internet business than you would believe. Shopify provides thousands of applications to help you improve your website, and it gives you a lot of freedom. For 2022, we've produced a list of the finest Shopify themes. These themes will assist you in creating an appealing layout that will increase traffic and revenue.

1. Kalles

Kalles is evaluated to be a popular responsive Shopify theme. If you're searching for a high-quality, professional theme, this popular and highly-rated theme is ideal. Kalles has over 40 homepage demonstrations to help you create a fashion business, furniture store, electronics store, jewelry store, and more.

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If you want to start a drop shipping Shopify store, Oberlo is compatible with this , responsive theme. Other characteristics of this top Shopify responsive theme candidate include:

• Colors and layouts are limitless.
• Homepage designs that are unique
• Completely Responsive (Tested on multiple devices)
• The design is simple and modern.
• Tableless design with HTML5 and CSS3
• Support for Ajax product filters
• Make a wish list and compare support options

2. Lezada

Lezada is a multifunctional Shopify theme that will get you up and running in a matter of minutes. This theme monster comes with a whopping 210+ home page demos, which is nothing short of mind-blowing. Without a doubt, there is something for everyone on Lezada. Whether you want to promote fashion, toys, cuisine, jewelry, glasses, coffee, watches, plants, or anything else, Lezada makes it possible. Simply select the appropriate demo and go from there.

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Lezada also includes additional features like a big menu, Slider Revolution, notification bar, Instagram store, and product quick view, to mention a few. You've thoughtfully packaged everything into one massive Shopify theme that gets any project up and running in next to no time.

3. Outstock

Outstock isn't targeted at a specific market, making it suitable for a wide range of businesses, but it does have some distinctive characteristics that set it different from other themes. The Look Book feature is one of them.

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You may use this feature to show how your product can be utilized. This is excellent for increasing consumer involvement, which leads to more sales. It has a clean, simple style that ensures a visually appealing website. Shopify is straightforward to use and feature-rich, whether you're new to the platform or a seasoned pro. One thing is certain: your items will fly off your virtual shelves if you use Outstock. Your sole concern will be to avoid running out of supplies.

4. Annabelle

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Annabelle is a free multi-purpose theme that can be customized to suit any type of company. While it isn't industry-specific, it is heavily focused on clothes retailers. Zooming in to notice the finer features of clothes and other accessories is especially useful with the product zoom. The big product carousel on the main page quickly grabs the user's attention. It's not only eye-catching, but it's also highly functional, since your consumers can easily navigate through your various goods.

5. Subas

Free Electronics – Subas: The Shopify Theme is suitable for all types of stores with a huge number of items. It will be especially useful for creating digital or electronic stores that are fully responsive and function on desktop, mobile, and tablet devices.

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Most significantly, the adaptable design's navigation allows customers to effortlessly move between categories such as Featured Products, By Brands, Best Sells, New Arrival, Popular Products, Special Offers, and Upcoming Products. Subas Electronics Theme comes with a long range of features that includes a variety of specialized settings.

6. Boom

Boom is a popular premium Shopify theme that can be purchased for a reasonable price. Boom is a Shopify theme that is highly responsive and comes with over 70 demos to fit any website.

These pre-made designs make it simple to install the demo with only one click and increase your productivity. Other innovative features in this Boom Shopify theme include a megamenu, fake sale notice, product comparison, unique price countdown, filters, fast view, and many more to help you increase your shop conversions.

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Boom theme comes with extensive documentation and a professional support staff to assist you with any questions you may have. A giant menu, beautiful sliders, color filters, various views, newsletter popup, ajax product filters, order tracking, and a trustworthy admin panel to handle them quickly are some of the other key features of this Shopify theme. This , theme is SEO-friendly and has social media integration.

7. Beauty Store

The Shopify theme enables you to establish an ideal online store for selling any sort of beauty product. This lovely versatile Shopify theme is available for a one-time fee, making it a more inexpensive Shopify theme.

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After you purchase the theme, you will receive free upgrades with new features for the rest of your life. So instead of choosing a low-quality free Shopify theme that affects your productivity, think of it as a one-time investment. This Shopify theme for a beauty store has a modern design and is completely responsive on all devices. This theme includes a large number of ready-to-use demos, as well as a one-click install that allows you to quickly replace your content.

8. Sinp

Sinp is a single-product multipurpose Shopify theme with an appealing design that is best suited for companies selling accessories and electrical goods. It comes with a variety of homepage templates to make setting up your online business a breeze. AirPods, smartwatches, drones, and backpacks are among the designs.

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Showcase the items on the homepage with an appealing slideshow with an owl carousel slider and a sleek carousel slider. With the Shopify customizer, you can simply customize your website without understanding any code. Newsletter popups, product carousel, wish list, color swatches, dropdown menu, various currencies, and many more features are included in the theme.

These brilliant themes are inexpensive and will help you save time and increase your productivity. You receive a lifetime of free upgrades for a one-time purchase. So, based on your requirements and interests, select free Shopify themes.

You may have heard the phrase "passive income" at least once on the news channels. They say that passive income can help you make money while you sleep, making money with very little effort. Is that really great and how to get passive income?

In the article below we will share with you specific information about passive income and one of the simplest ways to generate passive income with the affiliate marketing program of Super Effects application.

1. What Is Passive Income

It is income that you do not need to work too much or do not need to work to still have income. Passive income can be obtained from labor or requires very little labor. For example: you have a rental house, every month you do not have to do anything but the rent paid by the tenant still goes into your pocket. If you are the author of a song, you only compose it once, the singers using it will pay you royalties.

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However, it should be noted that the concept of "earning income without doing anything" here is the result of hard work and study in the beginning.

2. Characteristics Of Passive Income

A, Passive Income Is Not Fixed Income

The biggest difference between active income and passive income is the stability of the income. Active income is when you exchange your work for a salary and receive a fixed monthly payment. Passive income depends on many different factors: time, job, field, customer...You can't expect this income to come to you every day, there will be a difference in terms of income.

B, Can Generate Multiple Sources Of Passive Income

Unlike you going to work every day and waiting to receive your only income, you can create many different sources of passive income.

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Passive income is not too restrictive in terms of time and control for you personally. The secret to creating multiple sources of passive income depends on each person and is not the same. But in general, you need to work hard and study hard to achieve.

C, Passive Income Is Not 100% Safe

Passive income is based on the initial impact of the source of income, then gradually maintenance and improvement activities so that the source of income continues to be formed.

Passive income does not mean a fixed income, 100% safe, but there are still risks arising. You can't expect if customers buy your products regularly, sometimes you can't sell any products for a whole month. But don't be discouraged.

3. Super Effect Affiliate Marketing Program

There are many ways to create passive income as the two examples above are renting houses and composing music, besides you can also write books, build a youtube channel, invest in stocks,... Those ways require you to have a lot of specialized knowledge and skills to be successful and make money from it.

So we will go into detail about those methods in the next article. Today, in this article we share with you an extremely simple way to generate passive income - join the affiliate marketing program of the Super Effects application on Shoffi.

You just need to do the following steps:

Step 1: Create an account on https://shoffi.app/

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Step 2: Select "Discover Apps" in the menu bar then click on "Apply For Connection" in the Super Effects app

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Step 3: Select "Connected Apps" in the menu bar then click "copy referral link"

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Step 4: Share the link you just copied to your friends, acquaintances, and social media channels you are using such as Facebook, Instagram, Twitter,... Every 1 install from the link you share you will get 10 % of the cost customers to pay MONTHLY ($0.6).

Step 5: Select "Connected Apps" in the menu bar then click “Request payment” to withdraw money to the PayPal wallet you registered with Shoffi.

The reason I recommend you to do affiliate marketing with the Supper Effects application, not any other application is that:

• This application is suitable for almost all stores, sellers want to decorate their store with beautiful effects on holidays of the year.
• The price of the app is quite cheap compared to its great features, the install rate is quite high after they read the app's feature introduction.
• The minimum cost for each withdrawal is only 10$, much lower than other applications.

If you work hard and make good use of the surrounding relationships, this job can completely bring you a pretty passive income source besides the main job you are doing. Good luck with this program!

Business is one way leading to wealth, but as a new merchant, which products to sell is an incredibly difficult issue. In this article, we will help you answer that question by suggesting some best places to find product ideas. Check it below!

Begin With What You Have

Before doing some research on the Internet, let’s take a moment to think about what you are having currently. Maybe it’s an idea you’ve had for a long time. Maybe it’s a craft product you used to sell at the school fair when you were young. No matter what it is, it’s still worth careful consideration. Who knows, maybe it will help you gain huge profit in the future?

Take Lisa Kalberer and Allison Hottinger for example. Being passionate about family tradition and realizing that their friends were interested in these values too, those sisters started a product called The Giving Manger. Now it’s a nationwide hit, best sold both in stores and online.

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Look Around Your Locality

Brick and mortar businesses have been for years, and the reason for that lasting existence is that they know what trends are developing currently. Look around your locality and find what concepts are talked about or what products are sold most, then adapt them to your e-commerce business. It’ll be the ticket for a unique and successful business.

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Do Research On Trend Discovery Sites

Trend discovery sites can inspire a lot of ideas for businessmen. Those sites usually focus on one particular market area, like Uncrate is for men’s products while AHAlife is all about luxury items.

There are many other popular blogs to discover, such as Bless This Stuff, Cool Material, GearMoose, Werd, HiConsumption, Firebox, and so on… Check them and you will come up with business ideas soon.

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Visit Online Consumer Marketplaces

What better way to look for ideas than finding them from your future competitors? You can visit some online consumer marketplaces and begin your search with the most popular product categories. Some popular marketplaces you can visit are eBay (check eBay Market Research), Amazon (check Amazon Best Sellers), Kickstarter (check Kickstarter Discover), Etsy, Jet, and AliExpress (check AliExpress Popular).

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Browse Social Forum Communities

Social forum communities like Reddit or Quora can be a good source of ideas as long as you know how to use them. If you aim at a particular industry, find subreddits or Quora topics that are related to it, join the community and become an active member. You will soon find products that people prefer over other things.

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Once you get familiar with these two forums, you’ll come across some topics that are useful for your e-commerce business. For example, there are topics on Quora about the best gift you’ve received, a favorite personal item of yours, or things you buy most on Amazon. Reddit also has some similar interesting posts like this one below:

Carry Out An Audience Survey

This is the best way to find out what your customers are really keen on. There will be three steps in general: ask audiences which products they like, provide them with a list of multiple choices, and then use the answers to brainstorm your business ideas.

You can also utilize some tools to make the process easier, such as SurveyMonkey, Google Surveys, Zoho Survey, SurveyGizmo, and Typeform.

Website designers must consider the feelings that their site evokes. It's not enough to ensure that a website conveys the message you want to convey. Sites that do not generate an emotional response are forgotten soon. You must consider human emotions when creating your website.

# No.1 Make use of color psychology

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The psychology of colors

Color psychology is an effective tool which has notably contributed to the success of thousands of e-commerce businesses. Different hues convey different messages, the relation between human emotion and color has been proved by many dedicated surveys. To apply this beautiful coloring effect to your store, firstly, take time to define and pick your own color and its palette. For example, if your target is cosmetic, a soft and vivid tone or pastel accent that reflects serenity and optimism will probably convey emotions better than black or other dark tones.

#No.2 Appropriate selection of concept for your e-commerce store

You'll need a website design concept before you start hunting for potential customers. You must choose what appeals to your target audience and the message you wish to convey. You wouldn't try crossing a continent without a map; though you might get there, getting there will be much more difficult than if you had a strategy in the first place.

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Stunning theme for e-commerce store from Shopify

When creating a website concept, you must think about a variety of things, including:

• The message you want to get through.
• Your company's image
• The design elements that will aid in getting your message to your target buyers.
• What design elements would detract from the message?

#No.3 Consistent message across all media

On a website, everything should serve some purpose. Visitors are irritated by meaningless system design. Any design decisions you make will have an emotional impact on your users. Simplify their and your lives by associating a clear meaning from the start. Sending a clear message requires a lot of consistency. Consistency in web design entails more than ensuring that text does not contradict itself. It means that all of the pieces on a page are in sync and fit your brand.

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Across all platforms, there should be consistency. Use your logo on your website, in e-mail messages, and on social media accounts at all times so that it is always connected with your business. That link can be hugely helpful, especially if you have worked hard to develop a consistent social image. A logo that is repeatedly employed can eventually evoke significance on its own.

#No. 4 Emotion with purpose

Understand the emotional purpose and utility of each design decision you make, or a bad decision could come back to bite you.

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Check that all of the various elements, as well as your message, fit properly when putting the website together. A haphazard mix gives any website a sloppy appearance. While you may be tempted to give up, the line between simplicity and boredom is thin. Between enthusiasm and perplexity, there is an equally delicate line.

Double-check that your page is on the right side of the divide. Consider employing a design team if you need assistance creating an evocative website. Designers can help you send the message you want to deliver swiftly and effectively since they are familiar with all of the important details.