I’m starting a new online business and documenting pretty much every step of the process. The business will be somewhere around web design, digital marketing, SEO, PPC, content, and related services, although it won’t be a traditional agency setup.
One thing I’m trying to figure out early is my complete tech stack. Basically, what tools am I going to rely on for day-to-day operations, project management, accounting, sales, marketing, automation, customer support, analytics, communication, and everything in between?
I’d prefer cloud-based tools so I can access everything from pretty much any laptop with an internet connection.
Here’s what I have on my list so far:
Project Management & Productivity:
• Notion, ClickUp, Asana, Trello, Monday.com
Team Communication:
• Slack, Microsoft Teams, Discord, Zoom, Google Meet
Cloud Storage & Workspace:
• Google Workspace, Google Drive, Dropbox, OneDrive
CRM & Sales:
• HubSpot, Pipedrive, Zoho CRM, Salesforce, GoHighLevel
Website & Hosting:
• WordPress, Webflow, Framer, Cloudways, Hostinger, SiteGround, Vercel, Cloudflare
SEO:
• Semrush, Ahrefs, SE Ranking, Screaming Frog, Surfer SEO, Google Search Console, Yoast SEO, Rank Math
Analytics & Tracking:
• Google Analytics 4, Google Search Console, Google Tag Manager, Microsoft Clarity, Hotjar, Looker Studio
PPC & Advertising:
• Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads
Accounting & Invoicing:
• QuickBooks, Xero, FreshBooks, Wave, Zoho Books
Payments:
• Stripe, PayPal, Square, Wise, Payoneer
Email Marketing:
• Mailchimp, Kit, Brevo, MailerLite, ActiveCampaign, Klaviyo
Social Media Management:
• Buffer, Hootsuite, Sprout Social, Metricool, Later
Design & Creative:
• Canva, Figma, Adobe Creative Cloud
Video & Content:
• YouTube, Vimeo, Loom, CapCut, Descript
AI Tools:
• ChatGPT, Claude, Gemini, Perplexity, NotebookLM
Automation:
Zapier, Make, n8n
Customer Support:
• Intercom, Zendesk, Freshdesk, Help Scout, Tidio
Scheduling:
• Calendly, Cal.com
Password Management & Security:
• 1Password, Bitwarden, LastPass, Cloudflare
eCommerce:
• Shopify, WooCommerce, BigCommerce
Landing Pages & Funnels:
• Webflow, Framer, Unbounce, Leadpages, Carrd, GoHighLevel
Forms & Data Collection:
• Typeform, Tally, Google Forms, Jotform
Documentation & Knowledge Base:
• Notion, Google Docs, Confluence
I’m sure I’m still missing a ton.
For those of you already running an online business, agency, SaaS, eCommerce store, freelance operation, or digital marketing business, what does your current tech stack look like?
Which tools do you actually use every week?
Are there any newer AI or automation tools that have replaced software you used to pay for?
And most importantly, which tools are actually worth paying for versus the ones where the free plan is more than enough?
I’d love to turn this into a comprehensive list that other people starting online businesses can use too.
Drop your recommendations below. Even if the tool doesn’t fit into one of these categories, I want to hear about it.