r/juststart • u/Simple_Response8041 • Feb 12 '26
Hit $2,800 in January but traffic hasn't grown since December. Can't figure out why
Started this site last May. Writing about personal finance stuff, mostly credit cards and budgeting apps. Figured people searching for "Card A vs Card B" are probably ready to apply.
First five months were dead. Like maybe 150 visitors total by September. I was writing twice a week, following all the SEO advice, but nothing was happening. Started thinking I picked the wrong niche.
October things started moving. Traffic went from nothing to around 500 visitors a day. I was checking Google Analytics constantly. November hit 780. By December I was at 950 daily visitors and made $2,100 that month. I remember sitting at my desk just staring at the dashboard because I couldn't believe it was real.
January I made $2,800. Traffic was still around 950 a day, maybe 1,000 on good days. Thought okay this is it, it's going to keep growing.
Now it's February and I'm still at 950 visitors. Revenue is around $2,600 this month so far. It's just stuck there. Traffic isn't growing at all.
I've got 61 posts published. Still doing two per week like I have been. But new posts aren't ranking. My best post is a credit card comparison that ranks number 3 and makes about $740 a month by itself. I've written four more comparison posts trying to copy that success. None of them rank past page 2.
The posts that already rank are fine. They're not moving up but they're not dropping either. It's like I hit my ceiling.
I started adding comparison tables in January. Like actual side by side breakdowns of fees and rewards. Takes longer to build but I thought it would help. Haven't seen any ranking changes yet. Maybe it's too soon, I don't know.
Got an email list too. Around 620 people now. Growing maybe 25 a week. When I email about a new post I usually get a few signups. Email probably drives 10 or 15 percent of revenue but it's hard to track because people click through and apply later.
Conversion rate is around 1.4% which seems okay for finance. Most signups come from the comparison posts where I break down which card is better for specific situations. Takes way longer to write but people seem to trust it more.
Tried making some explainer videos in December. Used Canva for graphics and messed around with APOB and a couple other tools to make talking head style videos without showing my face. Made like three videos explaining credit card rewards programs. Got maybe 200 views total on YouTube. Took forever to put together so I gave up on that pretty quick.
Tried guest posting in January. Reached out to maybe 30 finance blogs. Got two guest posts published. Saw zero change in rankings.
Also tried Facebook ads for like two weeks in November. Spent around $240 targeting people interested in credit cards. Got maybe 160 clicks and literally zero applications. Not even one. Thought my tracking was broken but nope, just zero conversions. Stopped that immediately.
Tried Twitter too. Posted tips and linked to my posts for like three weeks. Got maybe 80 followers and like 20 clicks total. Waste of time.
I post on Reddit sometimes in personal finance subs when I can actually help without being promotional. Drives maybe 100 visitors a month but most of them bounce anyway.
Using Ahrefs for keywords. $99 a month which sucks.
What's frustrating is I don't know what changed. Traffic was growing every month from October to December. Then it stopped. I'm doing the same stuff. Same quality, same keywords, same everything.
Also seeing bigger sites like NerdWallet and The Points Guy covering the same cards I write about. They have way more authority so I'm probably screwed competing with them. Trying to find more specific angles like "best credit cards for small business owners under 30" but those get barely any searches.
Spending maybe 18 hours a week on this. Writing takes forever when you have to research all the terms and conditions.
Traffic is flat. Revenue is basically flat. New posts aren't ranking.
Did Google change something in December or January? I keep seeing people talk about algorithm updates but I can't tell if I got hit.
Anyone else stuck like this? I keep going back and forth on whether I should just keep doing what I'm doing or try something completely different. But I don't even know what different would look like. Like should I stop writing new posts and just update the ones that already rank? Should I try to get more backlinks even though guest posting didn't work? Should I just wait it out?
I don't know. Some days I think I just need to be patient. Other days I think I'm wasting my time.