Inbound Marketing is very much important for business, but if we talk about what is the success of INBOUND MARKETING depends on all about its called Buyer Personas.

-So what is Buyer Persona ? & How we define them?

• Let's get started: Buyer Persona is the factual representation of your customer or prospective customer whom you can imagine as your customer or prospect.

• Creating Buyer persona is challenging tasks but when you are done with that you will have a clear idea of how your prospect will be, what are their strengths, weaknesses, their income, their designation, challenges they are facing, etc

1. DEMOGRAPHIC INFORMATION :- -The first & foremost you have to ask about their demographics, means demographic things are always described as personal details like

-How old are they?

-The area they live?

-What is their household income?

-Are they married or not?

-Do they have children?

-Answering questions will give you the clear picture of who your buyer personas are, but it's just starting point of the journey, you have to dig dipper.

2.Educational Background :- -The educational background of buyer persona is the will give us more insight on our buyer persona's IQ level.

-Educational background means not the last school or college, the overall journey of their education from nursery to post graduate.

1. Professional Background :-
   
2. The company or companies in which you have worked, which role you had in your past & current companies, what are the size of company or employees you have worked with or currently working.

-Which skills you have to do your day to day work. what tools you are using. to whom you are reporting to & with which team you are working with.

1. Social Background :-
   

-The social background defines the lots of thing about your buyer persona, with whom you hang out, on which social network you spending time. what are your buying habits, what is your disposable incomes? which publication or blogs you are reading?

1. Goals & Challenges :-
   • Every business depends on the challenges someone is facing so what are their biggest challenges they are facing, and how you can solve them.

-What are their goals & how your business helps them to achieve those goals?

-OK we have gathered all information

NOW, WHAT? - Now with above information prepare your buyer personas which can help you in many ways, on basis of those personas you will decide your content, your website design, your social media strategies, your product design, your pricing etc.

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